How to Opt Out of Data Brokers in Arkansas

Arkansas residents gained important new privacy rights when the Arkansas Personal Data Protection Act (APDPA) took effect on July 1, 2025. The law gives you the right to opt out of data sales and targeted advertising, but data brokers won't remove your information unless you ask. Here's exactly how to take advantage of your rights and get your personal data off broker sites.

What the Arkansas Personal Data Protection Act Covers

The APDPA established an opt-out framework that gives Arkansas consumers meaningful privacy rights for the first time. Under the law, you can:

• Access your personal data held by businesses
• Correct inaccurate information in their records
• Delete your personal data from their systems
• Obtain a copy of your personal data in a portable format
• Opt out of data sales or targeted advertising

The Arkansas Attorney General has exclusive enforcement authority over the APDPA, and businesses must respond to your requests within 45 days.

Why Data Brokers Still Have Your Information

Despite the APDPA, data brokers continue to collect and sell Arkansas residents' personal information through multiple channels:

• Public records: Property deeds, voter registrations, court filings, and business licenses are all publicly available in Arkansas
• Marketing databases: Retailers, loyalty programs, and online services sell or share customer data with brokers
• Social media scraping: Brokers harvest information from public social media profiles
• Data sharing networks: Brokers buy and sell data among themselves, so your profile spreads across dozens of sites

The APDPA requires businesses to honor your opt-out requests, but the burden is on you to submit those requests. No one will do it for you automatically.

Step 1: Search for Yourself Online

Start by identifying which data brokers have your information. Search for yourself using Google, Bing, and DuckDuckGo with these variations:

• Your full name plus your city (e.g., "Jane Smith Little Rock AR")
• Your name plus your zip code
• Your phone number in quotes
• Your name plus your street name

Keep a spreadsheet of every site that shows your personal information. Most Arkansas residents will find their data on many of these major brokers:

• BeenVerified (beenverified.com)
• Spokeo (spokeo.com)
• Whitepages (whitepages.com)
• TruePeopleSearch (truepeoplesearch.com)
• Radaris (radaris.com)
• Intelius (intelius.com)
• FastPeopleSearch (fastpeoplesearch.com)
• PeopleFinder (peoplefinder.com)
• Nuwber (nuwber.com)
• MyLife (mylife.com)

Step 2: Submit Opt-Out Requests

For each data broker on your list, follow this general process:

1. Find the opt-out page. Look for "Do Not Sell My Information," "Privacy," or "Opt Out" links in the site footer.
2. Locate your profile. Most opt-out forms require you to search for your specific listing within their database.
3. Submit the removal request. Fill out the form with your identifying information. Some brokers ask for your name, address, date of birth, and email.
4. Verify via email. Many brokers send a confirmation email you must click. Check your spam folder if you don't see it.
5. Wait for processing. Most brokers take between 24 hours and 30 days to process removals.
6. Confirm removal. Return to the site after the processing period and verify your profile is gone.

Step 3: Address Arkansas-Specific Data Sources

Much of the data brokers collect about Arkansas residents comes from state and local public records. Take these additional steps to reduce your exposure:

• Property records: County assessor records list your name, address, and property details. Consider holding property through a trust or LLC to keep your name off future filings.
• Voter registration: Arkansas voter registration data is available to political parties and certain requestors. Contact your county clerk to understand what exemptions may be available.
• Court records: Civil, criminal, and family court records are publicly accessible through the Arkansas judiciary. Some records may be sealed by court order in sensitive cases.
• Business filings: If you own a business, use a registered agent service so your home address doesn't appear in the Arkansas Secretary of State's database.

Step 4: Repeat Every Few Months

Even after successful opt-outs, data brokers will re-collect your information from public records, marketing databases, and other brokers. Arkansas's public records are a continuous source of fresh data for these companies.

To maintain your privacy, plan to:

• Re-check each broker every 2-3 months
• Resubmit opt-out requests when your data reappears
• Search for new brokers that may have indexed your information

Doing this manually across 50-100+ brokers takes significant time. Most people spend 20-40 hours on their initial round of opt-outs, with each follow-up cycle requiring several more hours.

The Easier Way: Let PrivacyOn Handle It

The APDPA gives Arkansas residents real rights, but exercising them manually is exhausting and repetitive. PrivacyOn automates the entire process across more than 100 data broker sites, including all the major people-search platforms that source data from Arkansas public records.

Here's what PrivacyOn does for Arkansas residents:

• Submits opt-out requests to 100+ data brokers on your behalf
• Monitors 24/7 for your data reappearing on broker sites
• Automatically re-submits removals when brokers re-list your information
• Scans the dark web for your personal data in breach databases
• Covers your family with plans for up to 5 people

Plans start at just $8.33/month ($99.96/year). With Arkansas now having strong privacy protections through the APDPA, PrivacyOn makes sure those rights are enforced consistently, without you having to spend hours filing requests.

Arkansas Privacy Resources

• Arkansas Attorney General Consumer Protection: arkansasag.gov — File complaints about privacy violations
• Arkansas Personal Data Protection Act: Full text available through the Arkansas legislature
• FTC Identity Theft Reporting: identitytheft.gov
• Arkansas Secretary of State: sos.arkansas.gov — Business filing records

Take Action Now

Arkansas residents have stronger privacy rights than ever before thanks to the APDPA. But those rights only matter if you use them. Whether you tackle data broker opt-outs manually or let PrivacyOn automate the process, the important thing is to start now. Every day your information sits on data broker sites is another day it can be used for spam, scams, stalking, or identity theft.