How to Opt Out of Data Brokers in Mississippi

Mississippi residents currently have no comprehensive state privacy law that grants the right to opt out of data broker sales. The Mississippi Consumer Data Protection Act (SB 2500) was introduced in the 2025 legislative session but died in committee without advancing. That means Mississippians are left without state-level tools to control how their personal data is collected, sold, and shared by the data broker industry. This guide explains exactly what protections you do have and how to remove your information from data brokers right now.

Mississippi's Privacy Landscape in 2026

Despite multiple attempts to pass consumer data privacy legislation, Mississippi does not have a comprehensive privacy law. Here is where things stand:

• SB 2500 (2025): The Mississippi Consumer Data Protection Act would have given residents rights to access, delete, and port their personal data, as well as opt out of data sales and targeted advertising. The bill died in committee
• SB 2779 (2025): The Mississippi Consumer Data Privacy Act, a similar proposal, also failed to advance
• No data broker registration: Unlike California and Vermont, Mississippi does not require data brokers to register with any state agency

What Mississippi does have is a data breach notification law (Mississippi Code Section 75-24-29). This requires businesses to notify affected individuals when a breach compromises personal information such as Social Security numbers or financial account numbers. Failure to comply is treated as an unfair trade practice enforceable by the Attorney General, though no private right of action exists.

In April 2026, Governor Tate Reeves signed House Bill 1596, creating the Data Security for Money Transmitters Act, but it applies only to money transmitters and does not extend consumer privacy rights to the general public.

Why Mississippi Residents Are at Risk

The absence of a state privacy law creates a permissive environment for data brokers operating in Mississippi. Several factors compound the problem:

• Public records exposure: Mississippi property records, court filings, and business registrations are accessible to the public, providing data brokers with a constant supply of personal information
• Voter registration data: While Mississippi law protects certain voter details like Social Security numbers, birthdates, and driver's license numbers, basic registration information including name and address is available through public channels
• No regulatory oversight of brokers: Without a registration requirement, there is no state-level accounting of which companies are buying and selling Mississippi residents' data
• Limited enforcement tools: The Attorney General can pursue unfair trade practices, but there is no dedicated privacy enforcement mechanism or privacy-specific penalties

Step 1: Search for Your Data on Broker Sites

Begin by identifying where your personal information appears online. Search for your name on Google, Bing, and DuckDuckGo using combinations of your name with your Mississippi city, county, zip code, or phone number. Then check the following data broker and people-search sites directly:

• Spokeo (spokeo.com)
• BeenVerified (beenverified.com)
• Whitepages (whitepages.com)
• TruePeopleSearch (truepeoplesearch.com)
• Intelius (intelius.com)
• PeopleFinder (peoplefinder.com)
• Radaris (radaris.com)
• FastPeopleSearch (fastpeoplesearch.com)
• Nuwber (nuwber.com)
• MyLife (mylife.com)

You may find listings that include your current and past addresses, phone numbers, email addresses, names of relatives, and property ownership details.

Step 2: Submit Opt-Out Requests

Although Mississippi law does not require data brokers to process your opt-out requests, most major brokers offer removal options because they must comply with privacy laws in states like California, Colorado, and Virginia. For each broker site where you find your information:

1. Find the opt-out page. Look for links labeled "Do Not Sell My Information," "Privacy," or "Opt Out" at the bottom of the website
2. Search for your listing. Most opt-out tools require you to locate your specific profile on the site
3. Complete the removal form. Enter the required identifying information such as your name, email, and address
4. Confirm via email. Many brokers require you to click a verification link sent to your email. Check your spam folder if it does not arrive
5. Wait for processing. Removal timelines vary from 24 hours to 30 days
6. Verify removal. Revisit the site after the processing window to confirm your listing has been taken down

Step 3: Leverage Federal Protections

While Mississippi has no comprehensive privacy law, federal laws provide meaningful protections for specific types of data:

• Fair Credit Reporting Act (FCRA): Gives you the right to dispute inaccurate information held by consumer reporting agencies and to opt out of prescreened credit offers at optoutprescreen.com
• Gramm-Leach-Bliley Act (GLBA): Requires financial institutions to disclose data-sharing practices and offer opt-out rights for certain types of information sharing
• HIPAA: Protects your health information from unauthorized disclosure
• COPPA: Protects personal data of children under 13 collected online
• Driver's Privacy Protection Act (DPPA): Limits the release of personal information from state motor vehicle records
• CAN-SPAM Act: Requires commercial emails to include a working unsubscribe mechanism

Register your phone number on the National Do Not Call Registry (donotcall.gov) to reduce telemarketing calls fueled by data broker lists. While this will not stop all unwanted calls, it gives you a basis to report violators.

Step 4: Reduce Your Public Records Exposure in Mississippi

Data brokers harvest information from public records to build and rebuild their profiles. Reducing what is publicly available can help slow the cycle:

• Property records: Mississippi county property records include your name, address, and ownership details. Consider using a trust or LLC for real estate holdings to reduce your personal visibility in public databases
• Voter registration: Contact the Mississippi Secretary of State's office at (800) 829-6786 to understand what voter data is publicly accessible and whether confidentiality options apply to your situation
• Court records: Mississippi court records are generally public. In limited circumstances, you may petition to have sensitive records sealed
• Business filings: If you own a business, your name and address appear in Secretary of State records. A registered agent service can keep your personal address out of these filings

Step 5: File Complaints

If a data broker engages in deceptive practices or refuses to honor an opt-out request it has publicly committed to, you can file complaints with:

• Mississippi Attorney General Consumer Protection Division: File a complaint online through the AG's website or by mail at PO Box 22947, Jackson, MS 39225-2947. The AG enforces Mississippi's unfair trade practices law and can investigate businesses that engage in deceptive conduct
• Federal Trade Commission (FTC): Report unfair or deceptive data practices at reportfraud.ftc.gov
• FTC Identity Theft: If your exposed data has been used for identity theft, file a report at identitytheft.gov to create a recovery plan

Step 6: Stay Vigilant with Ongoing Monitoring

Opting out of data brokers is not a one-time fix. Brokers continuously rebuild their databases using public records, commercial data exchanges, and marketing lists. Your information will almost certainly reappear on multiple sites within weeks or months after removal. Effective protection requires checking each broker every two to three months and resubmitting removal requests whenever your data resurfaces.

The initial round of opt-outs across 50 to 100 or more sites typically takes 20 to 40 hours. In a state without legal protections requiring compliance, this ongoing effort is the only way to maintain control of your personal information.

The Easier Way: Let PrivacyOn Handle It

Instead of tracking dozens of data broker sites and repeating opt-out requests indefinitely, PrivacyOn automates the entire process across more than 100 data brokers. For Mississippi residents who lack state-level privacy protections, this automated approach provides a critical layer of defense.

What PrivacyOn provides for Mississippi residents:

• Automated opt-out submissions to 100+ data brokers and people-search sites
• 24/7 monitoring that detects when your data reappears on broker sites
• Automatic re-submissions when brokers re-list your information
• Dark web monitoring to alert you if your personal data surfaces in breach databases
• Family plans covering up to 5 people to protect your entire household

Plans start at just $8.33 per month ($99.96/year). Without a state law to back your privacy rights, PrivacyOn gives Mississippi residents the continuous, automated protection needed to keep personal information off data broker sites.

Take Action Today

Mississippi may not have passed a comprehensive privacy law yet, but that does not mean your personal information has to remain exposed. Every day your data sits on broker sites is another opportunity for spam calls, phishing scams, stalking, or identity theft. Whether you choose to opt out manually or let PrivacyOn automate the process, the most important thing is to start protecting your data now.