Nevada was one of the first states in the country to give consumers the right to opt out of personal data sales, passing SB 220 in 2019 and extending those protections to data brokers through SB 260 in 2021. While Nevada's privacy laws are narrower than California's CCPA, they still give you a meaningful legal tool to stop companies from selling your personal information. Here is a complete guide to exercising your opt-out rights and removing your data from brokers in Nevada.
Understanding Nevada's Privacy Laws
Nevada's consumer privacy protections are codified in Chapter 603A of the Nevada Revised Statutes. Two key pieces of legislation form the backbone of your opt-out rights:
- Senate Bill 220 (2019): Requires operators of websites and online services to provide Nevada consumers with a way to opt out of the sale of their "covered information." This law took effect on October 1, 2019, making Nevada the first state with an enforceable online opt-out-of-sale law.
- Senate Bill 260 (2021): Extended the opt-out right to cover data brokers specifically — companies whose primary business is purchasing and reselling consumer data from other sources. SB 260 took effect on October 1, 2021.
Together, these laws mean that both websites collecting your data directly and data brokers acquiring it from third parties must honor your opt-out requests.
Your Rights as a Nevada Resident
Nevada's privacy framework is focused rather than comprehensive. The law covers "covered information" including your name, home address, email, phone number, Social Security number, and any identifier that allows you to be contacted physically or online.
Rights You Have
- Right to opt out of data sales: You can direct any website operator or data broker to stop selling your covered information
- Right to a response: Companies must respond to your verified opt-out request within 60 days, with a possible 30-day extension
- Right to a designated request method: Every covered business must provide a clear way to submit your opt-out request — by email, toll-free number, or online form
Rights You Do Not Have Under Nevada Law
- No right to access, delete, or correct your personal data
- No right to data portability
- No private right of action — you cannot sue a company directly for violations
This is a significant limitation compared to states like California and Virginia. However, many data brokers will still honor deletion requests as part of their standard privacy practices, especially if they operate in states with stronger laws.
Nevada's Definition of "Sale"
Under Nevada law, a "sale" means the exchange of covered information for monetary consideration. It does not cover data sharing for non-monetary purposes, such as sharing your information with affiliates without direct payment. Some data transfers may fall outside the scope of the law even though they still expose your personal information.
Nevada Has No Data Broker Registry
Unlike California and Vermont, Nevada does not maintain a public registry of data brokers. This means there is no central list you can reference to find every broker that may hold your data. You will need to search for yourself across major people search and data broker sites individually, or use a service like PrivacyOn that maintains a comprehensive database of brokers.
Step 1: Search for Your Information Online
Before you can opt out, you need to know which data brokers have your personal information. Start with these steps:
- Search your full name on Google, Bing, and DuckDuckGo. Try variations that include your city, zip code, or previous addresses in Nevada.
- Check major people search sites: Spokeo, WhitePages, BeenVerified, TruePeopleSearch, PeopleFinders, Radaris, Intelius, FastPeopleSearch, Nuwber, and MyLife.
- Search your phone number and email address separately. Data brokers often create profiles indexed by contact information rather than just your name.
- Check property record aggregators if you own property in Nevada. Clark County (Las Vegas) and Washoe County (Reno) property records are commonly scraped by data brokers.
Document every site where your information appears. The average person is listed on 30 to 50 data broker sites, so expect a long list.
Step 2: Submit Opt-Out Requests
For each data broker or people search site on your list, follow their removal process:
- Look for a "Do Not Sell My Personal Information," "Privacy," or "Opt Out" link, usually located in the site footer.
- Fill out the opt-out or removal request form. You will typically need to provide your name, address, date of birth, and email so the broker can locate your record.
- Complete any verification step, such as clicking a confirmation link sent to your email or uploading a government ID.
- Save confirmation emails and take screenshots with dates for your records.
- Check back in 15 to 30 days to verify your profile has been removed.
When submitting requests, you can reference Nevada Revised Statutes Chapter 603A and SB 220/SB 260 to make clear you are exercising your legal rights as a Nevada consumer.
Step 3: Use Nevada-Specific Legal Provisions
If a data broker does not respond to your initial request or does not provide a clear opt-out method, you can take further action:
- Send a formal written request. Email or mail a request that explicitly cites Nevada's SB 220 and SB 260, directing the company to stop selling your covered information. Include your full name, address, and other identifying details so they can locate and verify your records.
- Note the 60-day deadline. Under Nevada law, the company must respond to your verified request within 60 days. If they fail to do so, they are in violation of the statute.
- File a complaint with the Nevada Attorney General. The AG has exclusive enforcement authority over SB 220 and SB 260. You can file a complaint through the Nevada Attorney General's Bureau of Consumer Protection at ag.nv.gov. The AG can seek injunctive relief and impose civil penalties of up to $5,000 per violation.
Sample Nevada Opt-Out Request
"Pursuant to Nevada Revised Statutes Chapter 603A, as amended by SB 220 and SB 260, I am directing you to cease the sale of my covered information. My identifying details: [Full Name, Date of Birth, Current Address, Previous Addresses, Email, Phone Number]. Please confirm that you have processed this request within 60 days as required by law. Failure to comply may result in a complaint to the Nevada Attorney General."
Step 4: Address Nevada Public Records
Much of the data that brokers collect about Nevada residents comes from public records. Key sources include:
- Property records: Clark County and Washoe County assessor websites publish property ownership, address, and valuation data that brokers routinely scrape.
- Voter registration: Nevada voter rolls contain your name, address, date of birth, and party affiliation. While public access is restricted, data still circulates through authorized channels.
- Court records: Nevada court case information is searchable through the state judiciary's online portal and county-level systems.
- Business filings: If you are a registered agent or officer of a Nevada LLC or corporation, your name and address appear in the Nevada Secretary of State's database.
You cannot erase yourself from public records, but you can consistently remove the aggregated profiles that data brokers build from them. This is an ongoing process, not a one-time fix.
Let PrivacyOn Handle It for You
Manually tracking and opting out of dozens of data brokers is time-consuming and repetitive — and Nevada's lack of a data broker registry makes it harder to know where to start. PrivacyOn automates the entire process for Nevada residents. We submit removal requests to more than 100 data broker sites on your behalf, monitor for re-listings continuously, and handle re-submissions automatically whenever your information reappears.
PrivacyOn also includes dark web monitoring, alerting you if your personal data appears in breaches or leaked databases — threats that no opt-out form or state law can reach. Family plans cover up to 5 household members. Plans start at $8.33 per month.
Nevada Privacy Resources
- Nevada Attorney General Consumer Protection: File complaints at ag.nv.gov
- Nevada Revised Statutes Chapter 603A: Full text available at leg.state.nv.us
- IdentityTheft.gov: Federal resource for identity theft reporting and recovery
- AnnualCreditReport.com: Free credit reports from all three bureaus
Take Action Now
Nevada's opt-out laws give you a real legal tool to stop data brokers from selling your personal information. But those rights only work if you use them. The combination of SB 220 and SB 260 covers both websites and dedicated data brokers, and the Attorney General can impose meaningful penalties on companies that ignore your requests. Whether you tackle it manually or let PrivacyOn handle the ongoing work, the most important step is the first one — finding out where your data is and starting the removal process today.