Epsilon is one of the largest data brokers in the United States, maintaining detailed marketing profiles on over 200 million consumers. Unlike people-search sites that display your information publicly, Epsilon operates behind the scenes — selling your data to advertisers, marketers, and businesses for targeted campaigns. Here's how to opt out and take back control of your personal information.
What Data Does Epsilon Collect?
Epsilon collects an extensive range of personal data used for cross-context behavioral advertising, targeted marketing, and consumer profiling. Their data categories include:
- Personal identifiers: Full name, home address, phone number, and email address
- Behavioral data: Web browsing activity, purchase history, and online registrations
- Demographic information: Age, gender, income estimates, household composition, and education level
- Consumer interests: Product preferences, brand affinities, and lifestyle indicators
- Life event data: Major purchases, moves, marriages, and other milestones
Epsilon sources this data from public records, consumer surveys, purchase transactions, loyalty programs, website cookies, and partnerships with other data companies. This information is then packaged and sold to businesses looking to target specific consumer segments.
How to Opt Out of Epsilon (Step-by-Step)
Epsilon provides several ways to opt out. The online form is the fastest method.
Method 1: Online Data Subject Request (Recommended)
- Visit the opt-out portal: Go to legal.epsilon.com/dsr/ — this is Epsilon's official Data Subject Request page.
- Select your country: Choose "United States" (or your country) from the dropdown menu.
- Choose your request type: Select "Do Not Sell My Personal Information / Opt-Out" from the available options. If you want your data fully deleted rather than just suppressed, select "Delete my personal information" instead.
- Fill in your personal details: Enter your full name, email address, and any other requested information.
- Submit the request: Click "Submit Request" and save any confirmation or reference number you receive.
- Complete identity verification: Epsilon may ask you to verify your identity. If prompted, you may need to email privacy@epsilon.com with a copy of a government-issued ID (you can blur sensitive details like your ID number).
Processing Time
Epsilon processes identity verification requests within 14 days. Full removal from their database typically takes days to weeks after verification is complete.
Method 2: Opt Out by Phone
Call the Epsilon Consumer Preference Center at (866) 267-3861, available Monday through Friday, 9:00 AM to 6:00 PM EST. Request that your information be removed from their marketing databases.
Method 3: Opt Out by Email or Mail
- Email: Send your opt-out request to privacy@epsilon.com. Include your full name, address, and a clear statement that you want your data removed.
- Mail: Write to Epsilon, PO Box 1478, Broomfield, CO 80038, Attn: Privacy. Include your full name and address.
Method 4: Email Advertising Opt-Out
If you specifically want to stop Epsilon's email marketing programs, visit legal.epsilon.com/dms/email-opt-out. Enter your email address and click the verification link sent to your inbox within 30 days to complete the process.
Important Things to Know
Suppression vs. Deletion
By default, Epsilon's opt-out marks your data as "Do Not Share" rather than deleting it entirely. This means they keep your record to honor the opt-out going forward. If you want actual deletion, you must specifically select "Delete my personal information" on the request form.
- Data can reappear: Epsilon continuously refreshes its databases from public records and commercial sources. Even after opting out, your information may resurface. Plan to repeat the opt-out process every 6 to 12 months.
- State privacy laws matter: Full opt-out rights currently apply to residents of California, Virginia, Colorado, Connecticut, and other states with comprehensive privacy laws. California residents can also use the state's DELETE Act portal (effective January 2026) to opt out of all registered data brokers at once.
- Global Privacy Control (GPC): Epsilon recognizes browser-based GPC signals as valid opt-out requests. Consider enabling GPC in your browser settings for automatic protection.
- Don't provide new information: Only submit data Epsilon already has about you. Adding new phone numbers or email addresses gives them more data, not less.
- Authorized agents: Where state law permits, you can designate someone to submit opt-out requests on your behalf.
Epsilon Is Just the Beginning
Opting out of Epsilon is an important step, but it's just one of hundreds of data brokers holding your personal information. Companies like Acxiom, Oracle Data Cloud, LexisNexis, and countless people-search sites all maintain separate profiles that need individual opt-out requests.
Manually tracking and repeating opt-outs across all these brokers is a time-consuming process that most people simply can't keep up with. That's where PrivacyOn comes in. PrivacyOn automates the opt-out process across 100+ data broker sites, continuously monitors for your data reappearing, and handles re-removal automatically. With plans starting at just $8.33/month, it's the easiest way to keep your personal information off the data broker market for good.