Privacy GuideJuly 2, 20267 min read

How to Protect Your Privacy on Location Sharing Apps

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By Sarah Chen

Head of Privacy Research

How to Protect Your Privacy on Location Sharing Apps

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Location sharing apps like Life360, Apple Find My, Google Maps location sharing, and GeoZilla help families stay connected and provide peace of mind. But these apps also create a detailed map of your daily life — where you go, how long you stay, and how you get there. That data is a privacy risk if it falls into the wrong hands or is shared with third parties. Here is how to use location sharing apps while protecting your privacy.

What Data Do Location Sharing Apps Collect?

Location sharing apps go far beyond simple GPS coordinates. Depending on the app, they may collect:

  • Real-time GPS location: Your precise position updated every few seconds or minutes
  • Location history: A detailed log of everywhere you have been, sometimes stored indefinitely
  • Driving behavior: Speed, braking patterns, phone usage while driving, and route choices
  • Wi-Fi and Bluetooth data: Nearby networks and devices, which can pinpoint your location even indoors
  • Place visits: How often you visit specific locations like home, work, school, gym, or doctor's offices
  • Contact information: Names, phone numbers, and relationships of people in your sharing circle

Life360 and Data Brokers

Life360 was previously found to sell precise location data to data brokers through LiveRamp's Data Marketplace. While the company says it has ended the practice of selling raw location data, it still shares aggregated data and builds audience segments from user behavior. With over 75 million members worldwide, even anonymized location data can often be re-identified.

Privacy Risks by App

Life360

Life360 is the most popular family location sharing app, but it also collects the most data. Beyond location, it tracks driving speed, phone usage behind the wheel, and crash detection events. Life360 can store location data indefinitely, and its privacy policy allows sharing with advertising and analytics partners. The free tier shares more data than premium tiers.

Apple Find My

Apple Find My uses end-to-end encryption for location data shared between devices in your family group. Apple does not build advertising profiles from Find My data and does not sell location information. However, Apple does collect some usage analytics, and your location is shared with anyone in your iCloud Family Sharing group by default.

Google Maps Location Sharing

Google Maps location sharing lets you share your real-time location with specific contacts. While convenient, this data feeds into Google's broader data collection ecosystem. Google uses location data across its services to build advertising profiles, serve targeted ads, and improve its products.

GeoZilla and Other Third-Party Apps

Smaller location sharing apps often have less transparent privacy policies and fewer resources for data security. Before using any third-party location sharing app, carefully review its privacy policy, check for recent security audits, and look for independent reviews of its data practices.

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How to Protect Your Privacy

Choose the Right App

If privacy is a priority, Apple Find My and Google Maps location sharing are generally safer than third-party apps because they operate within ecosystems that already have your data. They add less incremental privacy risk than giving a new company access to your precise location.

Limit Sharing Duration and Precision

  1. Use time-limited sharing: Share your location for a specific duration rather than indefinitely. Google Maps lets you share for one hour, until you turn it off, or continuously
  2. Reduce update frequency: Some apps let you choose how often your location refreshes. Less frequent updates mean less data collected
  3. Disable when not needed: Turn off location sharing when you do not need it. No app should track you 24/7 unless there is a genuine safety reason

Review App Permissions

  1. Set location to While Using: On both iOS and Android, set location sharing apps to access your location only while using the app, not always in the background
  2. Disable unnecessary permissions: Location sharing apps do not need access to your contacts, camera, or microphone. Revoke any permissions that are not essential
  3. Turn off Bluetooth and Wi-Fi scanning: Some apps use Bluetooth and Wi-Fi to enhance location accuracy. Disable these if you do not need precise indoor positioning

Manage Your Sharing Circle

  • Regularly review who can see your location and remove anyone who no longer needs access
  • Be cautious about adding people outside your immediate family — ex-partners, casual friends, and acquaintances do not need to see where you are
  • Remember that anyone in your sharing circle can see your location history, not just your current position

Protect Your Address at the Source

Location sharing apps reveal where you live and work. If that information is already available on data broker and people-search sites, anyone can match your location patterns to your real identity. PrivacyOn removes your home address, phone number, and personal details from over 100 data brokers and monitors for re-listings 24/7. Family plans cover up to 5 people starting at $8.33 per month — so everyone in your location sharing circle stays protected.

Special Considerations for Families

Location sharing is often used to keep children safe, but it comes with privacy trade-offs that parents should consider:

  • Talk to your children: Explain what data the app collects and who can see it. Teens especially deserve to understand the privacy implications
  • Set boundaries: Agree on when location sharing is active and when it can be paused. Constant surveillance can damage trust
  • Consider age-appropriate alternatives: For younger children, Apple Family Sharing or Google Family Link provide location sharing without the data brokerage concerns of third-party apps
  • Review data regularly: Check the app's data practices periodically, as policies change frequently

What to Do If You Want to Stop Sharing

If you decide to reduce or eliminate location sharing:

  1. Open each location sharing app and turn off sharing for all contacts
  2. Revoke location permissions for the app in your phone's settings
  3. Delete your location history within the app if the option exists
  4. Consider deleting the app entirely and submitting a data deletion request under your state's privacy law

Location sharing apps can be useful safety tools, but they should be used intentionally, not left running on autopilot. Review your settings today, and make sure the only people who can see where you are the people you trust.

SC
Sarah Chen

Head of Privacy Research

CIPP/US CertifiedIAPP MemberB.S. Computer Science

CIPP/US-certified privacy researcher with over a decade of experience helping consumers remove their personal information from data brokers.

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