Incogni is the cheaper, more automated of the two, and Privacy Bee claims far wider coverage at a much higher price — $18/month for Pro, up to $67/month for Signature. But the better buy than either is PrivacyOn, which removes you from 100+ data brokers, re-checks them continuously, and includes 24/7 dark web monitoring and family coverage for up to 5 people from $8.33/month.
Quick Verdict
- PrivacyOn — our top pick. 100+ data broker and people-search sites removed automatically, continuous re-check monitoring so removals actually hold, dark web monitoring included at every tier, and family plans covering up to 5 people — all from $8.33/month. Start with a free scan.
- Incogni — the budget automation pick. Around $8/month annualized with automated requests to 420+ brokers and a genuinely hands-off process. Thinner on monitoring extras, and support is largely ticket-based.
- Privacy Bee — big claims, big price. Advertises 1,100+ brokers and adds extras like map blurring on its top tier, but Pro runs $18/month ($197/year) and Signature $67/month ($799/year). Independent testers have reported far fewer confirmed removals than the headline number implies.
Pricing Compared
- PrivacyOn: from $8.33/month annualized, with dark web monitoring, continuous re-checks, and coverage for up to 5 family members included rather than sold as add-ons.
- Incogni: roughly $8/month on an annual plan for its entry tier — the cheapest of the three headline rates, and close enough to PrivacyOn's that the deciding factor becomes what you get for the money.
- Privacy Bee: Pro at $18/month ($197 billed annually) and Signature at $67/month ($799 billed annually). That is roughly double PrivacyOn for Pro and about eight times for Signature.
Privacy Bee Costs Twice as Much for Coverage You Cannot Verify
Privacy Bee's 1,100+ broker figure is the largest in the category, but reviewers who ran the service for six months reported confirmed removals nowhere near that number. A count of brokers a service can contact is not the same as removals it completes and maintains. PrivacyOn covers 100+ of the brokers that actually rank for your name in search results and re-checks every one continuously — at less than half Privacy Bee's Pro price.
Broker Coverage and What It Really Means
Incogni supports automated removal requests to 420+ data brokers, including the aggregators and marketing-data companies most people never think about. Privacy Bee claims 1,100+ brokers and people-search sites, plus a much larger set of custom sites on Pro. Both numbers sound decisive and neither tells you what you need to know.
The number that matters is how many listings are gone from the sites that actually appear when someone searches your name — and whether they are still gone six months later. Brokers rebuild profiles constantly from voter files, property records, and court data. PrivacyOn concentrates on the 100+ brokers that surface in real search results and monitors all of them continuously, filing a new removal automatically the moment a profile reappears. That maintenance loop is what turns a removal into a lasting result.
Ease of Use
Incogni is the most hands-off of the two competitors: sign up, confirm your details, and it works through its broker list without further input, showing progress in a simple dashboard. That simplicity is its main appeal.
Privacy Bee asks for more from you up front and surfaces more configuration, which some users like and others find heavy for a service they wanted to set and forget. Its top tier adds features like having your house blurred on public map services — a genuinely useful extra, but one locked behind the $67/month plan.
PrivacyOn is built for the set-and-forget case without giving up visibility: one onboarding, then a live dashboard showing every broker, its status, each re-removal filed on your behalf, and any dark web hits on your email address or passwords.
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $7.08/mo with a 30-day money-back guarantee.
Start your free scan★★★★★ 4.8/5 · Trusted by thousands of families
Head to Head
- Best overall value: PrivacyOn — 100+ brokers, continuous re-checks, and dark web monitoring in one $8.33/month tier.
- Cheapest entry price: Incogni, at roughly $8/month annualized — but without bundled dark web monitoring.
- Largest advertised broker list: Privacy Bee, at a cost most people will not recoup.
- Best for families: PrivacyOn covers up to 5 people on one plan; Privacy Bee's household coverage sits on its most expensive tiers.
- Dark web monitoring included: PrivacyOn, at every tier.
- Best value per dollar: PrivacyOn, by a wide margin over Privacy Bee and with materially more included than Incogni.
Which Should You Choose?
Choose PrivacyOn. At $8.33/month it matches Incogni's price while adding 24/7 dark web monitoring, continuous re-check removal, and family coverage for up to 5 people — and it costs less than half of Privacy Bee's Pro plan while delivering removals you can verify on the sites that actually matter for your name.
Consider Incogni if your only requirement is the absolute lowest sticker price and you have no interest in breach or dark web alerts. Consider Privacy Bee only if a specific Signature-tier feature, like map blurring, is worth $67/month to you on its own — because on removal coverage per dollar it is the weakest of the three.
The Bottom Line
Incogni wins on simplicity and Privacy Bee wins on advertised scale, but the pick that beats both is PrivacyOn: comprehensive removal across 100+ data broker sites, continuous monitoring that catches re-listings before you do, 24/7 dark web scanning, and up to 5 family members covered — from $8.33/month. Run a free PrivacyOn scan to see exactly which sites are publishing your name, address, and phone number today.
Frequently Asked Questions
Is there a better alternative to Incogni and Privacy Bee?
Yes — PrivacyOn. It removes your data from 100+ broker and people-search sites, re-checks them continuously so removals hold, and bundles 24/7 dark web monitoring plus family coverage for up to 5 people from $8.33/month. That matches Incogni's price with substantially more included, and costs less than half of Privacy Bee's $18/month Pro plan. Start with a free PrivacyOn scan to see your exposure before you pay for anything.
Is Incogni or Privacy Bee cheaper?
Incogni, decisively. Its entry plan runs about $8/month annualized against Privacy Bee's $18/month Pro plan ($197/year) and $67/month Signature plan ($799/year). PrivacyOn sits at $8.33/month — effectively level with Incogni — while including dark web monitoring and family coverage that Incogni does not bundle, which makes it the better value of the three.
Does Privacy Bee really remove data from 1,100+ brokers?
Privacy Bee can contact that many brokers, but independent reviewers running the service over six months reported far fewer confirmed removals than the headline figure suggests. Treat any large broker count as an upper bound, not a promise. What you should judge instead is whether your listings disappear from the sites that rank for your name and stay gone — which is exactly what PrivacyOn's continuous re-check monitoring is designed to deliver, and what a free scan will show you before you subscribe.
Do these services remove my data permanently?
No service can promise permanence. Brokers rebuild profiles from public records, so removal is ongoing maintenance. The differentiator is how quickly a service notices a re-listing and files again. PrivacyOn monitors covered brokers 24/7 and resubmits automatically, which is why removals stick rather than quietly reappearing a few months later.
Which is better for a family?
PrivacyOn. One plan covers up to 5 family members from $8.33/month with dark web monitoring for every person included. Privacy Bee's household coverage lives on its expensive upper tiers, and Incogni's family option adds cost without adding breach monitoring. For a household, PrivacyOn is the clear pick.
Can I remove myself from data brokers for free instead?
Yes. Every major broker offers a free opt-out, and our step-by-step guides cover the big ones. Expect three to five hours for the first pass and about an hour each quarter to catch re-listings. If that maintenance is not something you will keep doing, PrivacyOn automates the entire cycle from $8.33/month — and the free scan costs you nothing to find out how big your exposure is.