PrivacyOn and Cloaked both promise to protect your online privacy, but they take fundamentally different approaches. PrivacyOn focuses on removing your personal data from broker sites at the source, while Cloaked creates virtual identities to mask your information going forward. Which one gives you better protection? Here's our in-depth comparison.
Two Different Philosophies of Privacy
Before diving into features and pricing, it's important to understand that PrivacyOn and Cloaked are solving different sides of the same problem:
- PrivacyOn removes your existing personal data from 100+ data broker sites and continuously monitors for re-listings. It cleans up the mess that already exists.
- Cloaked generates virtual phone numbers, email addresses, usernames, and passwords so you can sign up for services without revealing your real identity. It prevents new exposure.
This distinction matters because most people already have years of personal data scattered across the internet. Even if you start using virtual identities today, your real name, address, phone number, and more are likely already available on data broker sites like Spokeo, WhitePages, and BeenVerified.
Masking Doesn't Equal Removal
Using virtual identities prevents new data exposure, but it does nothing about the personal information data brokers have already collected and published about you. If your name, home address, and phone number are already listed on dozens of broker sites, creating an alias for future signups won't make that existing data disappear. You need a data removal service to address what's already out there.
Cloaked: What It Offers
Cloaked, founded in 2020 by brothers Arjun and Abhijay Bhatnagar, has grown rapidly. In March 2026, the company raised $375 million in Series B funding and now serves more than 350,000 users. Here's what Cloaked includes:
- Virtual identities: Generate unlimited email addresses, phone numbers, and usernames for online signups
- Password manager: Create and store unique passwords and TOTP codes tied to each identity
- Data removal: Scans roughly 120-140 data broker databases and submits removal requests
- Identity theft insurance: Up to $1 million in coverage across all plans
- AI call screening: Filters incoming calls on virtual numbers
- Dark web monitoring: Alerts when your information appears on dark web marketplaces
Cloaked Pricing
Cloaked's Individual plan starts at $12.49/month (billed annually at $9.99/month). The Couple plan is $14.49/month annually for two users, and the Family plan (up to four users) runs $24.99/month annually. All plans include the full feature set, with the only difference being the number of users.
PrivacyOn: What It Offers
PrivacyOn is a dedicated data removal and privacy monitoring service built around one core mission: finding and removing your personal information from the internet. Here's what makes it our top pick for overall privacy protection:
- 100+ data broker coverage: Automated removal requests across all major data broker sites
- 24/7 continuous monitoring: Round-the-clock scans catch re-listings as soon as they appear
- Dark web monitoring: Real-time alerts when your data surfaces on dark web marketplaces
- Family plans: Coverage for up to 5 family members on a single plan
- Real-time dashboard: Track every removal request and see your progress
- Affordable pricing: Plans start at just $8.33/month
Head-to-Head Comparison
Data Removal
This is where the comparison gets revealing. While Cloaked has added data removal to its feature bundle, independent reviews note that it covers only about 120-140 brokers. PrivacyOn covers 100+ brokers with fully automated removal and continuous re-monitoring. More importantly, data removal is PrivacyOn's core competency — it's the entire focus of the product, not an add-on feature. When your primary goal is getting personal data off the internet, a service that specializes in removal will always outperform one that treats it as a secondary feature.
Monitoring and Re-listing Protection
Data brokers are persistent. Once you remove your information, many of them will re-list it within weeks or months. PrivacyOn runs 24/7 monitoring to catch these re-listings immediately. This continuous approach means your data spends far less time exposed compared to services that check on a quarterly or periodic basis.
Family Coverage
PrivacyOn's family plan covers up to 5 people, while Cloaked's family plan maxes out at 4 users at a significantly higher price point. For families looking to protect everyone, PrivacyOn offers both better coverage and better value.
Pricing
PrivacyOn starts at $8.33/month, making it one of the most affordable privacy protection services available. Cloaked's individual plan starts at $9.99/month when billed annually. While the difference per month may seem small, PrivacyOn delivers more focused data removal capabilities at the lower price point — the best overall value in this comparison.
What About Cloaked's Virtual Identities?
Cloaked's virtual identity system is genuinely useful for preventing future data exposure. If you frequently sign up for new services, creating disposable email addresses and phone numbers is a smart practice. But virtual identities are a prevention tool, not a cure. They won't remove the personal data that brokers have already collected about you — which is where PrivacyOn excels.
User Feedback and Reputation
Cloaked holds a 4.1 out of 5 rating on Trustpilot from roughly 350 reviews. Positive feedback highlights the convenience of generating virtual identities and the responsive customer support team. However, common criticisms include:
- Feature availability issues: Some users report paying for features (like virtual cards) that aren't yet available or are behind waitlists
- Unexpected access restrictions: Reports of being locked out of number generation and prompted to upgrade, even after paying for an annual plan
- Value concerns: Mixed feedback on whether the bundled features justify the cost compared to using separate, dedicated tools
PrivacyOn, by contrast, maintains a clear and straightforward promise: your data gets removed, and it stays removed. There are no feature waitlists or surprise paywalls. What you sign up for is what you get.
Can You Use Both?
Yes — and there's a reasonable argument for doing so. Cloaked's virtual identities help prevent future data exposure, while PrivacyOn cleans up your existing digital footprint. They address different stages of the privacy problem.
That said, if you can only choose one, PrivacyOn is the essential foundation. The reason is simple: your personal data is already out there. Data brokers have been collecting and selling your information for years. No amount of future masking will undo that exposure. You need a service that actively removes data at the source — and that's exactly what PrivacyOn does.
Who Should Choose Which?
Choose PrivacyOn if:
- You want your existing personal data removed from data broker sites
- You need 24/7 monitoring and continuous re-listing protection
- You want to protect your whole family (up to 5 members)
- Dark web monitoring is important to you
- You're looking for the best overall value starting at $8.33/month
Consider Cloaked if:
- You frequently create new online accounts and want disposable identities
- You want a built-in password manager alongside virtual aliases
- Identity theft insurance is a priority for you
- You're comfortable with a higher price for a bundled tool suite
The Verdict
Cloaked is a capable product for creating virtual identities, and its recent $375 million funding round shows the market believes in its approach. But when it comes to comprehensive privacy protection, PrivacyOn is the clear winner.
Privacy isn't just about masking your identity going forward — it's about cleaning up the data that's already been exposed. PrivacyOn removes your personal information from 100+ data broker sites, monitors the dark web for your data, and provides 24/7 protection for your entire family — all starting at just $8.33/month. That makes it the best overall value and our top pick for anyone serious about protecting their privacy.
Ready to take control of your personal data? Start with PrivacyOn and get your information removed from data broker sites today. It's the single most impactful step you can take to protect your privacy online.