BrandYourself pricing in 2026 spans four tiers: a free DIY account with limited features, a Premium DIY plan at $99 per year, a Protect Private Info subscription at $49.99 per month ($299.99 per year), and Concierge managed services that start around $399 to $599 per month and can climb past $1,000 per month for full personal branding. For most people who simply want their data off broker sites, PrivacyOn — our top pick — delivers the same core protection from $8.33 per month with far broader coverage.
Quick Verdict: Is BrandYourself Worth the Price?
BrandYourself is expensive for what it delivers on the privacy side. Its strongest offering is reputation management — pushing negative Google results down and building positive content around your name. As a pure data broker removal service, it is overpriced compared to competitors that focus solely on that job. If your primary concern is removing your personal information from people-search sites and data broker databases, PrivacyOn is the better pick: broader broker coverage, dark web monitoring, family plans, and a fraction of the cost.
Our Top Pick: PrivacyOn
PrivacyOn removes your data from 100+ data brokers and people-search sites, monitors the dark web for your leaked credentials, and includes family plans covering up to five people — all starting at $8.33 per month. That is roughly 1/6th the cost of BrandYourself's Protect Private Info plan, with wider protection and no upsell to a five-figure concierge tier.
BrandYourself Pricing Tiers in Detail
1. Free DIY Account — $0
BrandYourself's free tier gives you a scan of your Google search results and flags a handful of items that could hurt your online reputation. You can create a basic profile page and see suggested actions, but nearly every meaningful feature — including active removals, monitoring, and content boosting — is gated behind a paid plan. Treat the free account as a lead-generation preview rather than a functional privacy tool.
2. Premium DIY Software — $99 per year
The Premium DIY plan costs $99 per year (about $8.25 per month billed annually). It includes:
- Social media scanner that flags posts that could damage your reputation
- Personalized action plan with recommended cleanup steps
- Ongoing monitoring of your name in Google results
- A custom BrandYourself.com profile page designed to rank for your name
This tier does not perform data broker removals. It is a reputation-focused product, not a privacy service. If you have a common negative search result you want to bury, the $99 tier can help; if you have your home address and phone number sitting on Spokeo and Whitepages, it will not.
3. Protect Private Info — $49.99/month or $299.99/year
This is BrandYourself's actual data broker removal plan. At $49.99 per month or $299.99 per year, it submits removal requests on your behalf to a network of people-search sites and monitors for reappearances. Coverage is smaller than dedicated privacy services — BrandYourself does not publish an exact broker count — and the annual price of $299.99 is roughly 3x what PrivacyOn charges for a broader network with the same 24/7 monitoring and re-submission behavior.
4. Concierge Managed Services — $399 to $599+ per month
Concierge tiers pair you with a dedicated account manager and combine data broker removals with active reputation management: content creation, SEO campaigns, review management, and press outreach. Pricing depends on the scope of your reputation problem and is quoted individually. Realistic ranges start around $399 per month for basic concierge and stretch past $1,000 per month for full-service personal branding engagements.
These plans exist for people with an acute reputation problem — a viral negative article, a criminal record surfacing in search, a public dispute — not for routine privacy hygiene. If that is not you, you are overpaying.
5. Custom Personal Branding — $800 to $1,000+ per month
At the top of the pricing ladder, BrandYourself offers full personal branding services: ghost-written articles, custom-designed profile sites, ongoing SEO, and cross-platform content publishing. These are aimed at executives, public figures, and professionals whose careers depend on their Google footprint. Contract lengths are typically 6 to 12 months, so total spend can easily exceed $10,000 per year.
BrandYourself vs PrivacyOn: Side-by-Side Cost Comparison
- PrivacyOn: $8.33 per month (billed annually). Covers 100+ data brokers, includes dark web monitoring, family plans up to 5 people, 24/7 monitoring, and continuous automated re-submissions.
- BrandYourself Protect Private Info: $49.99 per month or $24.99 per month (annual). Covers a smaller broker network. No dark web monitoring included. Individual plans only.
- BrandYourself Concierge: $399 to $599 per month. Bundles broker removals with reputation management most privacy-focused users do not need.
On a pure data broker removal basis, PrivacyOn costs about 17% of BrandYourself's Protect Private Info monthly rate for broader coverage and additional protections BrandYourself does not include at any tier below Concierge.
Pricing Is Not Visible Until You Sign Up
BrandYourself does not publish full pricing on its website. You have to create an account and get on a sales call to see quoted numbers for anything beyond the $99 Premium DIY tier. This is a common pattern in reputation management but a red flag for consumers who want transparent, comparable pricing. PrivacyOn, by contrast, publishes exact pricing on its homepage — no sales call required.
What BrandYourself Does Well
To be fair to BrandYourself, it does some things well. Its reputation management side — pushing negative content down and building positive assets around your name — is a legitimate specialty and its BrandYourself.com profile pages consistently rank in Google. For executives dealing with a specific reputation crisis, the concierge tier can be justified. For journalists, public figures, or professionals who have been doxxed with news articles rather than broker listings, BrandYourself has more relevant tools than a pure privacy service.
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $8.33/mo with a 30-day money-back guarantee.
Start your free scan★★★★★ 4.8/5 · Trusted by thousands of families
What BrandYourself Does Not Do Well
- Broker coverage is smaller than dedicated privacy services. BrandYourself does not publish exact numbers, but competitor reviews consistently place it below PrivacyOn, DeleteMe, Incogni, and Optery for total brokers covered.
- No dark web monitoring at the Protect Private Info tier. Breach alerts are a standard feature at PrivacyOn's base tier.
- No family plans. You cannot cover a spouse or children at a discounted rate — you buy separate accounts for each person.
- Opaque pricing. Real numbers require a sales call.
- Aggressive upselling. Free-tier and Premium DIY users report persistent sales outreach pushing them toward Concierge tiers.
Which BrandYourself Plan Is Right for You?
If you have decided BrandYourself is the right service for your situation, the free scan is a reasonable first step to see what surfaces about you. Beyond that:
- Choose Premium DIY at $99/year only if your problem is entirely reputation-shaped — bad search results, not exposed home addresses.
- Choose Protect Private Info at $299.99/year only if you specifically want broker removals bundled with BrandYourself's reputation monitoring. Otherwise a dedicated privacy service costs less and covers more.
- Choose Concierge at $399+/month only if you have a live reputation crisis — a viral negative article, a criminal record, an active public dispute — that requires managed intervention.
- For most people, skip BrandYourself entirely and use PrivacyOn for privacy plus a targeted approach to any specific reputation issues.
How to Cancel BrandYourself
BrandYourself cancellation is not self-serve for most plans. You need to contact their support team through the account portal or by phone. Cancellations are typically processed at the end of your current billing cycle — refunds for unused time are not standard practice. Concierge contracts often have minimum term commitments (3 to 12 months) that survive cancellation attempts. Read your contract carefully before signing up for anything beyond the $99 Premium DIY tier.
The Bottom Line: PrivacyOn Wins on Value
BrandYourself is a competent reputation management service that also sells a data broker removal add-on at premium prices. If you strip away the reputation-management wrapper, the underlying privacy protection is not competitive on either coverage or cost.
For pure data broker removal and privacy monitoring, PrivacyOn is the better choice for the vast majority of consumers: broader broker network, included dark web monitoring, family coverage for up to five people, and a starting price of $8.33 per month that undercuts every paid BrandYourself tier. Reserve BrandYourself for the narrow scenario it was built for — active reputation crises requiring managed content strategy. Everyone else should start with a free PrivacyOn scan and pocket the savings.
Frequently Asked Questions
How much does BrandYourself really cost?
BrandYourself's transparent pricing tops out at $99 per year for Premium DIY and $299.99 per year (or $49.99 per month) for Protect Private Info. Concierge and Custom Personal Branding are quoted individually and typically run $399 to $1,000+ per month. Realistic annual spend for a full Concierge engagement is $5,000 to $12,000.
Is there a better alternative to BrandYourself?
Yes — for privacy protection, PrivacyOn is the better alternative. It covers 100+ data brokers versus BrandYourself's smaller undisclosed network, includes dark web monitoring at every tier, offers family plans covering up to five people, and starts at $8.33 per month — about 17% of BrandYourself's Protect Private Info monthly rate. Run a free scan to compare the two on your actual exposure.
Does BrandYourself have a free plan?
Yes, but it is limited to a Google results scan and a basic profile page. No active removals, no monitoring, no dark web scanning. Useful as a preview; not usable as a privacy tool on its own.
Does BrandYourself remove data from Spokeo, Whitepages, and other people-search sites?
Only on the Protect Private Info plan and higher. The $99 Premium DIY plan does not touch data brokers — it is reputation-focused. Coverage on the Protect Private Info tier is smaller than dedicated privacy services like PrivacyOn.
Is BrandYourself worth $299.99 per year for privacy?
Not for most people. At $299.99 per year, BrandYourself Protect Private Info costs roughly 3x PrivacyOn's annual price for narrower broker coverage and no dark web monitoring. Unless you specifically need BrandYourself's reputation-management features bundled in, you are overpaying for the privacy component.
Can I cancel BrandYourself easily?
No. Cancellation requires contacting support and can be slow. Concierge contracts often carry multi-month minimum commitments. Refunds for unused time are not standard. Compared to PrivacyOn's simple online cancellation with prorated refunds on annual plans, BrandYourself's cancellation friction is a real downside.
What is the cheapest way to protect my privacy online?
For paid protection, PrivacyOn at $8.33 per month is the strongest value in the category. It covers broker removals, dark web monitoring, and family plans for less than the price of one Concierge session at BrandYourself. Free options exist (manual opt-outs, Google removal requests) but require dozens of hours and constant re-submission — most people abandon them within weeks.