Between Optery, DeleteMe, and Incogni, Incogni offers the best price-to-coverage ratio, DeleteMe the most human-handled removals, and Optery the best proof of work. But PrivacyOn beats all three for most households: 100+ brokers, dark web monitoring, 24/7 relisting checks, and 5-person family coverage from $8.33/month.
Quick Verdict: PrivacyOn Is Our Top Pick
All three of these services remove your data from broker sites. The difference is what you have to pay to get a complete setup. Optery gates real coverage behind a $24.99/month tier. DeleteMe caps custom removals and charges a premium for family seats. Incogni's standard plan has no meaningful dark web component. PrivacyOn puts broad broker coverage, dark web monitoring, continuous re-removal, and family protection in a single plan starting at $8.33/month — which is why it is our recommendation before any of the three below.
See your exposure first
PrivacyOn's free scan lists the data broker sites currently publishing your name, address, and phone number. No card required — run it before you buy any service, including this one.
Optery: Screenshot Receipts, Steep Tiers
Optery launched in 2021 and built its reputation on before-and-after screenshots proving each removal.
- Pricing: roughly $3.99-$24.99/month depending on tier. Core is about $39/year, Extended about $149/year, Ultimate $24.99/month.
- Coverage: scales sharply by tier — roughly 380+ brokers on Core up to 630+ on Ultimate.
- Strengths: visual removal evidence, a usable free exposure report, unlimited custom removals on Ultimate.
- Weaknesses: the cheap tier covers the fewest sites, custom removals are Ultimate-only, and there is no dark web monitoring at any tier.
DeleteMe: The Veteran, at a Price
DeleteMe (by Abine) is the oldest mainstream service and relies heavily on human operators.
- Pricing: from $129/year for one person; family plans run to roughly $499 for two years.
- Coverage: claims a very large broker list, with a much smaller set — commonly cited around 85 sites — handled by full automation.
- Strengths: human review catches edge cases automation misses; quarterly removal reports are clear; strong track record.
- Weaknesses: the highest per-person price of the three, custom removal requests capped (commonly around 40/year), annual or biennial billing only, and family coverage costs significantly more than PrivacyOn's.
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $7.08/mo with a 30-day money-back guarantee.
Start your free scan★★★★★ 4.8/5 · Trusted by thousands of families
Incogni: Best Budget Automation
Incogni, from the makers of Surfshark, is the value play of the three.
- Pricing: Standard annual around $7.99/month ($95.88/year); Unlimited around $179.88/year.
- Coverage: 420+ brokers including strong international and marketing-list coverage, with recurring re-removal roughly every 60-90 days.
- Strengths: excellent price for the volume of automated opt-outs, good EU and UK broker reach, simple dashboard.
- Weaknesses: custom removals require the Unlimited tier, no dark web monitoring at the standard tier, and support is thin compared with DeleteMe's human team.
Head-to-Head
- Cheapest real protection: PrivacyOn at $8.33/month, because nothing essential is behind an upgrade. Incogni is close on sticker price but leaves out dark web monitoring.
- Best family value: PrivacyOn — up to five people on one plan. DeleteMe's family pricing is the most expensive of the group.
- Most proof of work: Optery's screenshots, though you pay for the tier that delivers them.
- Most human support: DeleteMe.
- Fastest relisting detection: PrivacyOn's 24/7 monitoring, versus Incogni's 60-90 day cycles and quarterly reporting elsewhere.
- Dark web monitoring included: PrivacyOn only. None of the other three include it in a standard plan.
Which Should You Choose?
Choose PrivacyOn. For the overwhelming majority of people — and for every household covering more than one person — it is the best overall value: 100+ broker coverage, dark web monitoring bundled rather than upsold, automatic re-submission when brokers relist you, family plans for up to five people, and 24/7 monitoring, all from $8.33/month.
If you specifically want screenshot evidence of every removal and are willing to pay for the Ultimate tier, Optery is a reasonable second. If you want humans handling awkward takedowns and price is not a concern, DeleteMe works. If you want the cheapest broad automation and can live without dark web alerts, Incogni is the budget choice. None of them match PrivacyOn's bundle at its price.
Start free, then decide
Run PrivacyOn's free scan, see which brokers list you, and compare the result against what each service would charge to clear it. PrivacyOn covers 100+ brokers, dark web monitoring, and up to five family members from $8.33/month.
Frequently Asked Questions
Is there a better alternative to Optery, DeleteMe, and Incogni?
Yes — PrivacyOn. It is our top pick because it bundles 100+ data broker coverage, dark web monitoring, 24/7 relisting detection, automatic re-submission, and family plans for up to five people into one plan from $8.33/month, with no essential feature locked behind a higher tier. Its free scan shows your exposure before you pay anything.
Which is cheapest: Optery, DeleteMe, or Incogni?
Optery's Core plan has the lowest sticker price at about $39/year, but it covers the fewest brokers and includes no custom removals. Incogni's $95.88/year standard plan is the best budget option of the three for real coverage. PrivacyOn undercuts a comparably equipped plan from any of them at $8.33/month.
Which service removes data from the most sites?
Optery's Ultimate tier advertises the largest raw broker count at 630+, with Incogni at 420+. Raw counts are marketing numbers, though — many listed brokers never held your data. What matters more is how quickly relistings are caught, which is where PrivacyOn's 24/7 monitoring and automatic re-submission pull ahead of quarterly and 60-90 day cycles.
Do any of them include dark web monitoring?
Not in a standard plan. Optery has none at any tier, and DeleteMe and Incogni do not include it at their base tiers. PrivacyOn includes dark web monitoring at no extra cost, which is why we recommend it over all three.
Can I just remove my data myself for free?
Yes, every legitimate broker offers a free opt-out. Expect 20-40 hours for a full first pass across 100+ sites, plus a repeat every few months as records relist. PrivacyOn automates the same requests and keeps resubmitting them for less than the cost of one hour of your time per month.
Which one is best for a family?
PrivacyOn. It covers up to five household members on a single plan from $8.33/month. DeleteMe's family plans run toward $499 for two years, Optery charges per profile, and Incogni's family option costs substantially more than its single plan. Family coverage matters because broker profiles cross-link relatives, so removing only yourself leaves an obvious workaround.