How to Opt Out of 6sense

6sense is a B2B revenue intelligence and intent data platform that tracks how businesses and their employees interact with content across the web. Registered as an official data broker in California (Registration #563658), 6sense collects business profile information, intent signals, and website visitor data to help sales teams identify and target potential buyers. If your professional information is in their system, here is how to opt out and request removal.

What Data Does 6sense Collect?

6sense positions itself as a "revenue intelligence" platform, but behind that label is a sophisticated data collection operation. The types of information 6sense gathers include:

• Business contact details: Your name, work email address, job title, phone number, and employer information
• Intent data: Signals about what topics you or your company are researching online, gathered from third-party content consumption tracking
• Website visitor identification: Technology that de-anonymizes website visitors and links browsing activity to specific companies and individuals
• Firmographic data: Company revenue, employee count, industry classification, and technology stack
• Behavioral signals: Patterns of engagement with online content, ads, and web properties across partner networks

How to Opt Out of 6sense: Step-by-Step

6sense provides a privacy request process through their website. Follow these steps carefully to submit your opt-out:

1. Go to the 6sense website:

   Visit 6sense.com and scroll to the bottom of the page.

2. Click "Do Not Sell or Share My Personal Information":

   In the footer, find and click the link labeled "Do Not Sell or Share My Personal Information." This will open 6sense's privacy rights portal.

3. Click "Your Rights" in the left menu:

   Once the privacy portal loads, look for "Your Rights" in the left-hand navigation menu and click on it.

4. Select the correct request type:

   Under "Select a Request Type," click "Opt out of the processing of your data." This tells 6sense you want to stop all processing of your personal information.

5. Fill in your details:

   Enter the following information in the form:

   • First name
   • Last name
   • Email address
   • Country
   • State or province
   • Company website
6. Click Submit:

   Review your information and click "Submit" to send your opt-out request.

7. Verify your identity via email:

   Check your inbox for a verification email from noreply@m.ketch.com (6sense uses the Ketch platform for privacy requests). Click the "Verify My Identity" button in the email to confirm your request.

Optional: Disable Behavioral Advertising

While you are in the 6sense privacy portal, you can also take an additional step to limit how your data is used:

1. Navigate to the "Preferences" section in the privacy portal
2. Look for the "Behavioral Advertising" toggle
3. Turn it off to stop 6sense from using your data for targeted advertising purposes

This does not remove your data, but it prevents 6sense from using your behavioral signals to serve you targeted ads across their network.

Alternative Ways to Opt Out

If you prefer not to use the web portal, or if you want to ensure your request is documented through multiple channels, 6sense offers additional contact methods:

• Email: Send your opt-out request directly to privacy@6sense.com. Include your full name, email address, company name, and a clear statement that you want to opt out of all data processing and request deletion of your personal information.
• Mail: Send a written request to 6Sense Insights, Inc., 450 Mission Street, Suite 201, San Francisco, CA 94105. Include the same identifying details and keep a copy of your letter for your records.

Why Opting Out of 6sense Matters

Even though 6sense primarily deals in B2B data, there are real reasons to care about your information being in their platform:

• Unwanted sales outreach: 6sense helps sales teams identify when you or your company are "in-market" for a product. Once flagged, you can expect a wave of cold calls, emails, and targeted ads from companies using 6sense's data.
• Invisible tracking: 6sense's intent data collection means your content consumption habits and website visits are being monitored and attributed to you or your company, often without any consent or notification.
• Professional profiling: Your browsing behavior, content interests, and professional details are combined into a profile that is sold to 6sense's customers, creating a detailed dossier of your professional activities.
• Data aggregation risk: Even if 6sense's data seems harmless in isolation, it contributes to a broader ecosystem where your professional and personal data is traded between multiple platforms, increasing your overall exposure.

Preventing Re-listing After Opting Out

Like most B2B data platforms, 6sense continuously ingests data from multiple sources. Even after a successful opt-out, your information can reappear if it is collected from a new source. To stay off their platform long-term:

• Limit third-party cookies: Use a privacy-focused browser or enable strict cookie blocking to reduce the data 6sense's tracking pixels can collect.
• Use browser extensions: Privacy extensions can block common B2B tracking scripts, including those used by intent data platforms.
• Review your company's vendor relationships: If your employer uses 6sense, your data may be re-ingested through internal channels. Ask your IT or marketing team about data sharing agreements.
• Monitor periodically: Check back every few months and re-submit your opt-out request if your data reappears.

PrivacyOn monitors 100+ data brokers, including B2B platforms like 6sense, and automatically submits removal requests when your information surfaces. With 24/7 continuous monitoring and human-verified removal confirmations, PrivacyOn ensures your data stays off these platforms without requiring you to manually check and re-submit opt-out requests every few months.