How to Opt Out of Acxiom

Acxiom is one of the largest data brokers in the world, collecting approximately 1,500 data points per person on over 700 million consumers globally. They offer more than 10,000 unique data attributes to advertisers, marketers, and other businesses. Here's how to opt out and reclaim some control over your personal information.

What Data Does Acxiom Collect?

Unlike smaller people-search sites, Acxiom operates at an industrial scale. Their data categories include:

• Contact information: Names, home addresses, phone numbers, email addresses
• Demographics: Age, gender, marital status, household composition, education, occupation, estimated income
• Consumer behavior: Purchase histories, retail transactions, catalog purchases, warranty registrations
• Life events: Weddings, new babies, moves, home purchases
• Property and real estate data: From public property records and assessors
• Online activity: Browsing history and online registrations
• Financial indicators: Estimated income ranges and credit-related segments

Acxiom sources this data from public records, consumer surveys, magazine subscriptions, catalog purchases, warranty cards, voter registrations, and commercial partnerships with other companies.

How to Opt Out of Acxiom

Acxiom's opt-out process is free but involves several steps. Here's the complete walkthrough:

1. Visit the opt-out form:

   Go to Acxiom's consumer opt-out page at isapps.acxiom.com/optout/optout.aspx. Scroll down to the "Consumer Opt Out Form" section and click "Select Opt out Segment" to begin.

2. Select all opt-out categories:

   Check all three boxes: Mailing Addresses, Phone Numbers, and Email Addresses. Selecting all three ensures the broadest possible removal.

3. Enter your personal information:

   Select "Me" for who is opting out. Fill in the required fields with your personal details. Click the "+" buttons to add each piece of information, then click "Submit."

4. Provide a verification email:

   Enter an email address, complete the CAPTCHA, and click "Submit."

5. Verify via email:

   Check your inbox for a confirmation email from Acxiom. Click the verification link in that email.

6. Complete final verification:

   You'll be taken to a confirmation page. Complete the security CAPTCHA and click "Submit." Save the reference number you receive — you'll need it if you have to follow up.

Alternative Opt-Out Methods

• By phone: Call 1-877-774-2094
• By email: Contact Consumeradvo@acxiom.com or privacy@acxiom.com
• By mail: Acxiom LLC Consumer Care Advocate, Attention: Consumer Rights Requests, P.O. Box 2000, Conway, AR 72033

Important Limitations to Understand

• Data can reappear. Acxiom continuously refreshes its databases from public records and commercial sources. You should repeat the opt-out process every 6–12 months.
• Multiple opt-out procedures exist. The form above covers marketing data. For a full deletion request under state privacy laws like CCPA, you may need to submit a separate request.
• Use a throwaway email. Don't give Acxiom an email address they don't already have. Use a disposable email for the verification step.
• Don't volunteer new information. Only provide data Acxiom already has about you. Adding new phone numbers or addresses gives them more data, not less.

Beyond Acxiom: The Bigger Picture

Acxiom is just one player in a massive data broker ecosystem. Even after opting out, your information remains available through hundreds of other brokers — many of which feed data back into the same marketing networks.

PrivacyOn automates the opt-out process across 100+ data broker sites, including both large-scale brokers like Acxiom and the many smaller people-search sites that publish your personal details. With continuous monitoring, PrivacyOn ensures that when your data inevitably reappears, it gets removed again automatically.