DataAxle, formerly known as Infogroup, is one of the largest data brokers in the United States. They maintain detailed consumer profiles on hundreds of millions of Americans, selling this data to marketers, businesses, and other data companies. Here's how to opt out and request deletion of your personal information.
What Is DataAxle?
DataAxle is a major commercial data broker that collects, aggregates, and sells consumer and business data. Unlike people-search sites that let individuals look you up, DataAxle primarily sells bulk data to other businesses for marketing, lead generation, and analytics purposes. They operate several consumer-facing brands and databases, and their data feeds into countless other services you may encounter.
DataAxle collects a wide range of personal information, including:
- Full name and contact details (address, phone, email)
- Demographic information (age, gender, household composition)
- Financial indicators (estimated income, home value, credit range)
- Purchase behavior and interests
- Vehicle information
- Property ownership records
- Political affiliations and donor history
How to Opt Out of DataAxle
Method 1: Online "Do Not Sell" Form
The fastest way to opt out is through DataAxle's online form:
- Visit data-axle.com/do-not-sell-my-data/
- Fill in your personal information: first name, last name, email address, physical address, and phone number
- Submit the form
- Check your email for a confirmation and follow any verification steps
Privacy Irony
DataAxle's opt-out form requires you to submit personal information (name, address, email, phone) to request removal. Use a secondary email address if possible, as data brokers have been known to add new contact information to their records even during opt-out requests.
Method 2: Privacy Rights Request Form
For a more comprehensive request, use DataAxle's privacy rights request page at data-axle.com/privacy-rights-request/. This form lets you exercise additional rights depending on your state, including:
- Right to access — see what data they have on you
- Right to delete — remove your personal information
- Right to correct — fix inaccurate data
- Right to opt out of sale/sharing
Method 3: Phone
Call DataAxle's consumer line at 800-794-1404 and request that your information be removed from their databases.
Method 4: Mail
Send a written opt-out request to:
Data Axle
Attn: Content Feedback
1020 E 1st St
Papillion, NE 68046
Method 5: Email
Send your opt-out request to privacy@data-axle.com. Include your full name, address, and a clear statement requesting deletion of your data and opting out of all data sales.
Tip: Submit Both Requests
For the most thorough removal, submit both the "Do Not Sell My Data" request and a "Delete My Information" request through the privacy rights form. These are technically separate rights, and exercising both provides more comprehensive protection.
How Long Does Removal Take?
Under most state privacy laws, DataAxle has 30 to 45 days to process your request. However, because DataAxle's data feeds into so many downstream services and partners, it may take additional time for your information to disappear from all systems that received data from them.
Will Your Data Stay Removed?
DataAxle continuously collects new data from public records, surveys, purchase transactions, and other sources. Even after a successful opt-out, your information may reappear in their database over time. This is a fundamental problem with the data broker industry — opt-outs are rarely permanent.
To maintain your privacy, you'll need to:
- Periodically check and resubmit your opt-out request
- Opt out of other data brokers that may feed data to or from DataAxle
- Minimize the personal information you share publicly
DataAxle vs. Acxiom: What's the Difference?
DataAxle and Acxiom are often confused, but they are separate companies. Both are large-scale commercial data brokers, but they maintain independent databases and require separate opt-out requests. If you've opted out of one, you still need to opt out of the other. Other major commercial data brokers you should also consider opting out of include Epsilon, Oracle Data Cloud, and LexisNexis.
Let PrivacyOn Handle It
DataAxle is just one of many data brokers profiting from your personal information. Opting out of every broker individually — and re-checking regularly to make sure your data hasn't reappeared — is a never-ending task. PrivacyOn monitors over 100 data broker sites, automatically submits removal requests, and continuously verifies that your data stays removed. With plans starting at $8.33 per month, it's a fraction of what your time is worth.