LiveRamp is one of the most powerful data brokers most people have never heard of. Unlike people-search sites that display your name and address publicly, LiveRamp operates in the background, connecting your offline identity to your online activity so advertisers can target you across every device and platform you use. If you value your privacy, opting out of LiveRamp should be a priority. Here is exactly how to do it.
What Is LiveRamp and Why Should You Care?
LiveRamp is a major enterprise data broker that specializes in identity resolution — the process of linking your offline records (purchases, public records, loyalty card data) to your online behavior (browsing history, ad clicks, app usage). This creates a unified profile that advertisers use to target you with precision across websites, mobile apps, connected TVs, and even physical mail.
LiveRamp is registered as a data broker with the California Attorney General's office and works with thousands of companies across advertising, financial services, healthcare marketing, and retail. Their technology is embedded in the infrastructure of digital advertising itself, meaning your data likely flows through LiveRamp's systems even if you have never visited their website or heard their name.
What Data Does LiveRamp Collect?
LiveRamp collects and processes an extensive range of personal information, including:
- Personal identifiers: Full name, home address, email addresses, and phone numbers
- Sensitive identifiers: Social Security numbers and driver's license numbers
- Demographic data: Age, gender, income estimates, household composition, and education level
- Online activity: Browsing behavior, ad interactions, and device identifiers
- Offline activity: Purchase history, loyalty program data, and public record information
- Cross-device identifiers: Links between your phone, laptop, tablet, smart TV, and other connected devices
LiveRamp Collects Highly Sensitive Data
LiveRamp's data categories include Social Security numbers and driver's license numbers. This level of sensitive personally identifiable information goes far beyond what most people expect a marketing data company to hold. The presence of SSNs in their data inventory makes opting out especially important for identity theft prevention.
How to Opt Out of LiveRamp (Step-by-Step)
LiveRamp provides an online opt-out process. It is relatively straightforward compared to some data brokers, but there are important details to understand.
Method 1: Online Opt-Out Form (Recommended)
- Visit the opt-out page: Go to optout.liveramp.com. You can also reach this page through liveramp.com/privacy/my-privacy-choices.
- Enter your personal information: LiveRamp requires your first name, last name, and email address to process the opt-out request.
- Submit the form: Click the submit button and note any confirmation message or reference number.
- Check your email: LiveRamp may send a verification email. Click the confirmation link to complete your request.
- Wait for processing: LiveRamp states that deletion requests are completed within 45 days of submission.
Only Provide Information LiveRamp Already Has
When filling out the opt-out form, use the name and email address that LiveRamp is most likely to have on file for you. If you have multiple email addresses, you may need to submit separate opt-out requests for each one. Do not volunteer additional personal information beyond what the form requires.
Method 2: Enable Global Privacy Control
Global Privacy Control (GPC) is a browser-based signal that tells websites and data brokers you do not want your data sold or shared. LiveRamp recognizes GPC signals. To enable it:
- Firefox: Go to Settings, then Privacy & Security, and enable the option to tell websites not to sell or share your data
- Brave: GPC is enabled by default
- Browser extensions: Install a GPC-compatible extension like Privacy Badger or OptMeowt for Chrome, Edge, or other browsers
GPC provides an ongoing opt-out signal, but submitting a direct opt-out request to LiveRamp is still recommended for the most thorough removal.
What Happens After You Opt Out
Once your opt-out request is processed, LiveRamp will stop using your data for identity resolution and targeted advertising through their platform. However, there are important limitations to understand:
- 45-day processing window: Your data may continue to be used during the processing period.
- Data may reappear: LiveRamp continuously ingests data from commercial partners, public records, and other data brokers. Your information can be re-added to their systems from these external sources after you opt out.
- Partners retain their copies: Companies that already received your data through LiveRamp before your opt-out may still hold and use that data independently.
- Ongoing vigilance required: You should plan to re-submit your opt-out request every 6 to 12 months to catch any reappearance of your data.
California's Delete Act: A Broader Solution
If you are a California resident, the California Delete Act offers a powerful new tool. Starting in 2026, the Delete Act allows Californians to submit a single deletion request that applies to all data brokers registered with the California Attorney General — including LiveRamp. This eliminates the need to opt out of each broker individually.
The state's centralized deletion portal streamlines what would otherwise be hundreds of separate opt-out processes. However, because the Delete Act only covers brokers registered in California, residents of other states still need to submit individual opt-out requests or use an automated removal service.
LiveRamp Is Part of a Much Larger Problem
Opting out of LiveRamp removes one link in the data broker chain, but LiveRamp is far from the only company trading in your personal information. Enterprise data brokers like Epsilon, Oracle Data Cloud, and Acxiom operate similarly — connecting offline and online data to fuel advertising. Meanwhile, hundreds of people-search sites publicly display your name, address, phone number, and more to anyone who searches for you.
Your data flows between these companies constantly. When you opt out of LiveRamp, your information may still exist at dozens of other brokers who share data with LiveRamp's partners. Removing yourself from one company without addressing the rest leaves most of your exposure intact.
Automate Your Opt-Outs with PrivacyOn
Manually opting out of LiveRamp and then repeating the process for every other data broker holding your information is a significant time commitment — and one that never truly ends, because data reappears from new sources continuously. PrivacyOn handles LiveRamp removal automatically as part of its coverage of 100+ data broker and people-search sites.
PrivacyOn submits opt-out requests on your behalf, monitors for your data reappearing, and sends new removal requests whenever your information resurfaces. With plans starting at just $8.33 per month, it replaces hundreds of hours of manual work with continuous, automated protection. If you are serious about keeping your personal data out of the hands of data brokers like LiveRamp, automated removal is the most effective long-term strategy.