How to Opt Out of Verisk

Verisk is a major data analytics company that collects and sells personal data primarily in the insurance, financial services, and real estate industries. If you've ever filed an insurance claim, owned property, or applied for coverage, Verisk likely has a detailed file on you. Here's how to opt out and request deletion of your data.

What Is Verisk?

Verisk Analytics is a data analytics and risk assessment company that serves the insurance, energy, and financial services industries. Unlike consumer-facing people-search sites, Verisk operates largely behind the scenes, providing data and analytics to businesses that make decisions about your insurance rates, risk profiles, and eligibility.

Verisk operates several key data products:

• ISO ClaimSearch: A comprehensive database of insurance claims history. If you've ever filed an auto, homeowners, or workers' compensation claim, it's likely in ClaimSearch.
• Verisk Marketing Solutions (formerly Infutor): Consumer identity data used for marketing, including names, addresses, phone numbers, emails, and demographic information.
• Argus: Premium and loss data for insurance companies.
• Geomni (now Aperture): Property analytics including aerial imagery, building footprints, and property characteristics.

How to Opt Out of Verisk

Step 1: Submit a Privacy Request Online

1. Visit verisk.com/privacy-policies/state-data-privacy-notice
2. Look for the "Exercise Your Rights" section
3. Click the link to submit a Data Subject Request
4. Select your request type: Deletion, Opt-Out of Sale, or Access/Copy
5. Provide your personal information for identity verification
6. Submit the form

Step 2: Contact Verisk Directly

If you have trouble with the online form, you can contact Verisk's privacy team:

• Email: privacy@verisk.com
• Mail: Verisk Analytics, Attn: Privacy Office, 545 Washington Blvd, Jersey City, NJ 07310

In your request, specify which Verisk products you want to opt out of (ISO ClaimSearch, Marketing Solutions, etc.).

Step 3: Request ISO ClaimSearch Corrections

If you want to correct or dispute information in your insurance claims history, Verisk may direct you to contact the insurance company that originally reported the claim. ISO ClaimSearch operates under the Fair Credit Reporting Act (FCRA), which gives you the right to:

• Request a free copy of your claims history report
• Dispute inaccurate information
• Have errors investigated and corrected within 30 days

Important Limitations

Verisk's opt-out process has significant limitations that you should understand:

• Insurance data retention: Claims history data reported by insurance companies may be retained for regulatory compliance purposes, even after an opt-out request
• Verification requirements: Because Verisk handles regulated insurance data, their identity verification process may be more rigorous than consumer data brokers
• Referral to insurers: For ClaimSearch deletions, Verisk may refer you to the insurance company that reported the data, requiring you to work with your insurer directly
• Processing time: Under the CCPA, Verisk must complete deletion requests within 45 calendar days, with one possible 45-day extension

How to Dispute Errors in Your Claims History

If you find inaccurate information in your Verisk/ISO ClaimSearch report, take these steps:

1. Get your report: Request a copy of your claims history from Verisk
2. Identify errors: Look for claims you didn't file, incorrect dates, wrong claim amounts, or claims attributed to the wrong person
3. File a dispute: Contact both Verisk and the insurance company that reported the claim
4. Document everything: Keep copies of all correspondence and dispute forms
5. Follow up: Verisk and the reporting insurer have 30 days under the FCRA to investigate and respond

Opting Out of Verisk Marketing Solutions

Verisk's marketing division (formerly Infutor) collects consumer identity data for targeted marketing. This is separate from insurance data and typically easier to opt out of:

1. Visit marketing.verisk.com/privacy-policy
2. Look for the opt-out or privacy rights section
3. Submit a request to opt out of data sales and targeted advertising
4. You can also submit a deletion request for your marketing profile

Comprehensive Protection

Verisk is just one piece of a vast data broker ecosystem. Your personal information flows between hundreds of data brokers, insurance databases, and marketing platforms. Opting out of Verisk alone won't prevent your data from being collected and sold elsewhere.

PrivacyOn provides comprehensive data removal across 100+ data broker sites, including many of the marketing data companies in Verisk's supply chain. With continuous monitoring, PrivacyOn catches re-listings and ensures your data stays removed — something a one-time opt-out request can't guarantee.

For insurance-specific data, combine your Verisk opt-out with regular reviews of your claims history reports from ISO ClaimSearch, LexisNexis C.L.U.E., and the MIB (Medical Information Bureau) to ensure accuracy across all major insurance databases.