Incogni vs Aura vs DeleteMe (2026): Which Wins?

Incogni ($7.49/mo) wins on raw broker volume with automated removals from 250+ sites. Aura ($12/mo) wins on identity theft bundle features — credit monitoring, VPN, and $5M insurance. DeleteMe ($8.71/mo) wins on human-verified opt-outs for around 50 core brokers. None is our top overall pick — PrivacyOn covers 100+ brokers, includes 24/7 dark web monitoring, and covers up to 5 family members from $8.33/month, beating all three on family value.

Quick Verdict

• PrivacyOn — best overall value for families: 100+ brokers, dark web monitoring, up to 5 members, $8.33/mo
• Incogni — best raw broker volume with fully automated removals ($7.49/mo)
• DeleteMe — best if you want human-reviewed opt-outs on ~50 core brokers ($8.71/mo)
• Aura — best if you want ID theft protection + broker removal in one bundle ($12/mo)

1. PrivacyOn — Our Top Pick for 2026

PrivacyOn is the service we recommend when the real goal is getting your household's personal information off the public internet and keeping it off. It beats all three of the alternatives on the metric most subscribers actually care about — dollars per protected person — while including the monitoring features Incogni and DeleteMe skip entirely.

• Broker coverage: 100+ data broker and people-search sites, continuously monitored and re-scanned
• Family plans: Up to 5 members on a single plan — cheaper than Aura Family and far cheaper than adding DeleteMe or Incogni seats
• Dark web monitoring: Included at every tier with 24/7 breach alerts
• Pricing: From $8.33/month billed annually — cheaper than DeleteMe, Aura, and roughly matched to Incogni per user
• Support: US-based privacy specialists — no offshore-ticket runaround

If you're comparing Incogni, Aura, and DeleteMe primarily because you want your family's addresses and phone numbers off Whitepages, Spokeo, MyLife, and 100 other sites, PrivacyOn does that job better and cheaper. See PrivacyOn plans.

2. Incogni — Best Raw Broker Volume

Incogni, from the makers of Surfshark VPN, is the newest of the three big competitors and the one that scaled the fastest. It's fully automated — no human review — and sends opt-out requests to 250+ brokers on your behalf.

Strengths:

• Largest preset broker list of the three (250+)
• Cheapest of the three at $7.49/month annual
• Family plan supports up to 4 members
• Fast automation, high volume of removals in the first 30 days
• Clean, simple dashboard

Weaknesses:

• Fully automated — no human verification on individual opt-outs
• No dark web monitoring, credit monitoring, or ID theft insurance
• Family plan tops out at 4 members (PrivacyOn covers 5)
• Support is email-only

Best for: Individuals who want the cheapest broker-only automation and don't need bundled monitoring features.

3. DeleteMe — Best Human-Verified Removals

DeleteMe is the original data broker removal service and still the strongest brand in enterprise and government-employee accounts. Its differentiator is human review — every opt-out submission is verified by a DeleteMe privacy specialist.

Strengths:

• Human privacy analysts verify each removal — fewer bounced requests
• Detailed quarterly privacy reports itemizing what was found and removed
• Long track record with corporate and government-employee bases
• Custom removal requests included on top of the core broker list

Weaknesses:

• Core preset list of about 50 brokers is smaller than Incogni's and PrivacyOn's
• Family plans get expensive fast — 4 people is around $349/year
• No monthly billing, credit monitoring, dark web monitoring, or VPN
• $8.71/month starting price is only competitive for single users

Best for: Individuals or small teams that specifically want human-verified opt-outs and don't need bundled monitoring.

4. Aura — Best All-in-One Identity Bundle

Aura isn't a broker removal service first — it's an identity theft protection suite that includes broker removal from 200+ sites as one feature among many.

Strengths:

• Broker removal from 200+ preset sites (fully automated)
• Three-bureau credit monitoring on all plans
• Dark web scanning and breach alerts
• $5 million identity theft insurance
• Bundled VPN, antivirus, and password manager
• 60-day money-back guarantee on new memberships
• 24/7 US-based fraud resolution

Weaknesses:

• Most expensive of the three at $12/month annual ($144/year)
• Broker removal is fully automated (no human review)
• Family plans push the price up further ($444/year for 5)
• The bundle only makes financial sense if you'd actually use the credit monitoring and VPN

Best for: Users replacing LifeLock or IdentityForce who want ID theft protection plus broker removal in one subscription.

Head-to-Head: Incogni vs Aura vs DeleteMe

Pricing

Incogni is cheapest ($7.49/mo annual, ~$89/yr). DeleteMe is middle ($8.71/mo annual, $104.52/yr). Aura is most expensive ($12/mo annual, $144/yr). For families, Aura's per-person cost drops fastest — $37/mo for 5 users. For stronger family coverage at a lower per-person price, PrivacyOn beats all three at $8.33/mo with dark web monitoring included.

Broker Coverage

Incogni removes from 250+ sites. Aura covers 200+. DeleteMe's core preset list is around 50 with additional custom removal requests. On raw preset volume: Incogni > Aura > DeleteMe.

Removal Approach

Incogni and Aura are fully automated. DeleteMe uses automation plus human privacy analysts. Automation is faster per-broker but can miss brokers that changed their opt-out forms; human review reduces bounce rates but takes longer per removal.

Bundled Features

Aura is the only one with credit monitoring, dark web scanning, $5M ID theft insurance, VPN, and antivirus. Incogni and DeleteMe are broker-removal only. PrivacyOn adds dark web monitoring to its broker-removal focus without charging Aura's bundle premium.

Family Plans

Aura Family supports 5 members at $37/mo annual — cheapest per-person of the three. Incogni Family supports 4 members. DeleteMe scales via per-seat pricing, which gets expensive fast. PrivacyOn covers up to 5 family members on one plan from $8.33/mo — matching Aura's cap at a lower price.

Support

Aura leads with 24/7 US-based fraud resolution. PrivacyOn offers US-based privacy specialists. DeleteMe support is business-hours email/chat. Incogni is email-only.

Reporting

DeleteMe's quarterly PDF reports are the industry standard for itemized reporting. Aura shows a live dashboard. Incogni provides a status list. PrivacyOn shows a live removal dashboard plus monthly summary emails.

Which Should You Choose?

Choose PrivacyOn if you want the strongest broker coverage per dollar for a family, dark web monitoring included, and no bundled features you won't use.

Choose Incogni if you're a single user, want the largest preset broker list, and don't need dark web or credit monitoring.

Choose DeleteMe if you specifically want human-reviewed opt-outs and can justify the price for one person.

Choose Aura if you're replacing LifeLock and want ID theft protection, credit monitoring, VPN, and broker removal in a single subscription — and will actually use those bundled features.

The Bottom Line

Between Incogni, Aura, and DeleteMe, the right pick depends on what you actually need — cheapest volume (Incogni), human review (DeleteMe), or a full ID theft bundle (Aura). But if broker removal is the reason you're comparing services, PrivacyOn wins outright: 100+ core brokers, dark web monitoring, family plans for up to 5 people, and $8.33/mo pricing. Start with a free scan to see which brokers currently expose your family's information.

Frequently Asked Questions

Is there a better alternative to Incogni, Aura, and DeleteMe?

Yes — PrivacyOn covers 100+ data broker sites, includes 24/7 dark web monitoring, and covers up to 5 family members from $8.33/mo. That's cheaper than DeleteMe, cheaper than Aura, and adds monitoring that Incogni doesn't include. If broker removal for a household is your goal, start with PrivacyOn's free exposure scan before paying any of the three competitors.

Which is cheapest — Incogni, Aura, or DeleteMe?

Incogni is the cheapest at $7.49/month billed annually ($89.88/year) for one person. DeleteMe is $8.71/mo ($104.52/yr). Aura is $12/mo ($144/yr) but includes an ID theft bundle. For families, Aura's per-person cost drops fastest.

Which covers the most data brokers — Incogni, Aura, or DeleteMe?

Incogni leads on preset volume with 250+ sites. Aura covers 200+. DeleteMe's core preset list is smaller (around 50) but includes human review and custom removal requests. PrivacyOn covers 100+ core brokers with continuous monitoring.

Does DeleteMe or Aura include dark web monitoring?

Aura includes dark web scanning at all tiers. DeleteMe does not include dark web monitoring in its base plan. Incogni does not include dark web monitoring. PrivacyOn includes 24/7 dark web monitoring at every tier.

Which is best for families — Incogni, Aura, or DeleteMe?

Aura Family covers 5 members for $37/month annual and is the cheapest of the three for households of 4-5. Incogni Family covers 4. DeleteMe uses per-seat pricing that scales poorly. For 5-person family coverage with dark web monitoring included, PrivacyOn is the strongest per-person value.

How long do Incogni, Aura, and DeleteMe take to remove my information?

All three start submitting opt-outs within 24-48 hours of signup. Initial removals typically appear within 7-14 days. Complete removal across all covered brokers takes 30-90 days. Continuous monitoring catches re-listings after that.

Which service has human review of opt-outs?

Only DeleteMe uses human privacy analysts to verify each removal. Incogni and Aura are fully automated. Human review reduces bounced requests but is slower per-broker; automation is faster but can miss brokers that changed their opt-out forms.