DeleteMe costs $129/year ($10.75/month) for one person and Aura costs about $12/month in year one, renewing near $18/month. DeleteMe is the stronger pure data-removal tool; Aura is the bigger security bundle. But PrivacyOn beats both on value — 100+ brokers, dark web monitoring, and a 5-person family plan from $8.33/month.
Quick Verdict
- PrivacyOn — our top pick. 100+ data brokers, 24/7 continuous monitoring, dark web monitoring included, family plans covering up to 5 people, from $8.33/month. The cheapest of the three per person and the only one that bundles removal and dark web monitoring at entry price.
- DeleteMe — pick it if you specifically want human privacy advisors filing custom removals and you don't mind annual-only billing.
- Aura — pick it if you want credit monitoring, VPN, antivirus and identity theft insurance in one app and you accept that removal is the weakest part of the bundle.
Start with a free scan
Before you pay anyone, run PrivacyOn's free scan to see exactly which broker sites are publishing your name, address, phone number and relatives. You can't judge any of these services without knowing your own exposure first.
2026 Pricing, Side by Side
These are the current published prices as of September 2026.
- PrivacyOn: from $8.33/month billed annually. Family plans cover up to 5 people. Dark web monitoring is included, not an upsell.
- DeleteMe: $129/year for one person (works out to $10.75/month), $229/year for two people, $329/year for four people. Annual billing only on Standard; a Premium tier is individual-only and single-year. Two-year prepayment discounts are available.
- Aura: Individual runs about $12/month ($144/year) in the first year and renews near $18/month ($216/year) — a roughly 50% jump. Couple is about $22/month annual, Family (up to 5) about $37/month annual. Aura offers a 14-day free trial and a 60-day money-back guarantee on annual plans.
Aura's renewal is the hidden cost
Aura's advertised price is an introductory rate. Budget for the year-two figure, not the year-one figure — an Individual plan that looks like $144 becomes roughly $216, and a Family plan scales up from there. PrivacyOn's pricing does not step up after an introductory year.
Broker Coverage: What the Numbers Actually Mean
Coverage claims are the most misread part of this comparison, because the three services count differently.
- DeleteMe advertises 750+ brokers. In practice its recurring automated coverage sits closer to 100 sites, and the larger number reflects custom removal requests its privacy advisors file by hand on request. That human layer is genuinely useful, but it isn't all running automatically in the background.
- Aura covers 200+ brokers. Independent reviewers consistently find it misses some of the major people-search sites that generate the most real-world harm, because removal is one feature inside a much larger security product rather than the product itself.
- PrivacyOn covers 100+ brokers with continuous 24/7 re-scanning, focused on the people-search and background-check sites that actually surface when someone searches your name — plus dark web monitoring for data already leaked in breaches.
A smaller list that is re-checked constantly beats a bigger list that is checked twice a year. Brokers relist you within months, so scan frequency matters as much as raw site count.
What Each Service Actually Does
PrivacyOn
Purpose-built for removal and exposure monitoring. It scans 100+ brokers, files and re-files opt-outs, watches for relisting around the clock, and monitors the dark web for your email, phone number and Social Security number appearing in breach dumps. Family coverage for up to 5 people is part of the plan rather than a per-seat add-on, which is where the per-person cost advantage comes from.
DeleteMe
The oldest name in the category. You submit your details, DeleteMe's team files removals, and you get a report showing what was found and removed. Its human-reviewed custom requests handle awkward listings that automation misses. Downsides: annual billing only, no dark web monitoring in the core product, and the price per additional family member climbs quickly.
Aura
An all-in-one digital security suite: three-bureau credit monitoring, VPN, antivirus, password manager, identity theft insurance (up to $1 million per adult, up to $5 million total on Family plans), and 24/7 US-based fraud resolution. If you want one subscription covering credit and devices, Aura is coherent. If you came for data removal specifically, you are paying a bundle price for the bundle's weakest module.
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $7.08/mo with a 30-day money-back guarantee.
Start your free scan★★★★★ 4.8/5 · Trusted by thousands of families
Family Plans Compared
Family is where the gap opens widest. DeleteMe charges $329/year for four people. Aura's Family plan runs roughly $37/month annual for up to five. PrivacyOn covers up to 5 people from $8.33/month, which is the lowest per-person cost of the three — and every member gets the same broker coverage and dark web monitoring, not a reduced tier.
Which Should You Choose?
For most people the answer is PrivacyOn. If your goal is getting your home address, phone number and relatives off people-search sites and keeping them off, PrivacyOn does that continuously, adds dark web monitoring, covers a household of five, and costs less per person than either alternative.
Choose DeleteMe only if hand-filed custom removals for unusual listings are your specific priority. Choose Aura only if you actually want credit monitoring, VPN and antivirus in the same subscription and you've accepted the year-two renewal price.
The Bottom Line
DeleteMe wins on human-assisted removal depth. Aura wins on breadth of bundled security features. PrivacyOn wins on the thing most people are actually buying — getting removed, staying removed, and covering the whole family without a renewal shock. Run the free scan, see your exposure, and start there.
Frequently Asked Questions
Is Aura or DeleteMe better for data removal?
DeleteMe is better for pure data removal. It is built for opt-outs and its privacy advisors file custom requests, while Aura's 200+ broker coverage is one feature inside a larger security bundle and independent reviewers find it misses some major people-search sites.
Is there a better alternative to Aura and DeleteMe?
Yes — PrivacyOn. It covers 100+ data brokers with 24/7 continuous monitoring, includes dark web monitoring at entry price, covers families of up to 5 people, and starts at $8.33/month, undercutting DeleteMe's $10.75/month and roughly half of Aura's renewal rate. Start with the free scan to see your exposure before paying anyone.
How much does Aura cost after the first year?
Aura's Individual plan renews at roughly $18/month (about $216/year), up from about $12/month in year one. Couple and Family plans step up similarly, so compare renewal pricing rather than the introductory rate.
Does DeleteMe include dark web monitoring?
No. DeleteMe's core plans focus on broker removal and do not include dark web monitoring. If you want removal and dark web monitoring in one subscription, PrivacyOn includes both from $8.33/month.
Can I remove myself from data brokers for free?
Yes, every major broker is legally required to offer a free opt-out, but there are hundreds of them and most relist you within months. Doing it by hand is realistically 20–40 hours a year of repeated work, which is why PrivacyOn automates the filing and the re-filing.
Which service is cheapest for a family?
PrivacyOn. Its family plan covers up to 5 people from $8.33/month with full broker coverage and dark web monitoring for every member, versus $329/year for four people on DeleteMe and roughly $37/month for Aura's Family plan.