Allstate Identity Protection is a solid monitoring-and-recovery service, with plans from about $9.99/month and up to $2 million in coverage on its top tier. But it is built to help after fraud happens. For preventing it, PrivacyOn is the better value at $8.33/month, removing your data from 100+ broker sites before anyone can use it.
Quick Verdict
Our top pick: PrivacyOn. It attacks the cause — your personal information sitting on people-search and data broker sites — for less than Allstate's entry plan, and covers up to 5 family members with 24/7 monitoring and dark web scanning.
Allstate Identity Protection is worth considering as a second layer if you specifically want credit monitoring, large insurance limits, and hands-on restoration support, or if your employer offers it as a benefit at a subsidized price. It is a legitimate service from a well-capitalized insurer. It is just aimed at the recovery half of the problem.
What Allstate Identity Protection Is
Allstate Identity Protection (formerly InfoArmor) is Allstate's identity monitoring and restoration arm. It is sold two ways: directly to consumers, and — more commonly — as an employee benefit through workplace plans branded Pro+ and Pro+ Cyber. Many people first encounter it during open enrollment rather than by shopping for it.
The core promise is monitoring plus a safety net: watch your credit and identity signals, alert you when something changes, then assign a specialist and reimburse losses if fraud occurs.
Allstate Identity Protection Pricing in 2026
- Essentials: about $9.99/month individual, about $18.99/month family
- Premier: about $17.99/month individual, about $34.99/month family
- Blue: around $19.00/month individual, the top consumer tier
Employer-sponsored Pro+ and Pro+ Cyber plans are priced by the employer and are frequently much cheaper — sometimes free — which is the single best reason to buy Allstate rather than a direct competitor.
Check Your Benefits Portal First
If your employer offers Allstate Identity Protection, the subsidized rate usually beats anything you can get retail. Take it. Then add data broker removal separately, because the removal tool is not included on every plan tier.
What You Get at Each Tier
Essentials
Single-bureau (TransUnion) credit monitoring, dark web surveillance, Social Security number monitoring, up to $1 million in identity theft expense coverage, and reimbursement up to $50,000 for stolen funds.
Premier
Adds the alerts that catch fraud earlier: USPS address-change monitoring, non-credit account activity such as student loans and medical bills, financial transaction monitoring on bank and retirement accounts, and social media monitoring. Stolen-funds reimbursement rises to $500,000.
Blue
Adds three-bureau credit monitoring and reports plus a security bundle — VPN, antivirus, and a password manager — with up to $2 million in identity theft coverage and $1 million in stolen-funds reimbursement. In February 2026 Allstate added a stolen tax refund advance to this tier, which is a genuinely uncommon feature.
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $7.08/mo with a 30-day money-back guarantee.
Start your free scan★★★★★ 4.8/5 · Trusted by thousands of families
Where Allstate Falls Short
- Data removal is not the product. Allstate does offer a data removal tool that submits opt-outs to broker sites and follows up on rejections and re-listings — a good feature. But it is not included at every plan level, and it is a supporting feature rather than the core service. If removal is what you actually want, you are paying for a monitoring product to get it.
- Single-bureau monitoring on the entry plan. Essentials watches TransUnion only. Fraud that appears at Equifax or Experian first goes unseen until it spreads.
- Insurance is not prevention. $1M or $2M in "coverage" reimburses documented expenses after a loss. It is a backstop, not protection.
- Tier sprawl. Essentials, Premier, Blue, plus separate employer-only Pro+ and Pro+ Cyber plans makes it genuinely hard to know what you are buying. Compare feature sheets carefully.
- Retail pricing is uncompetitive. At $17.99–$19.00/month for the tiers most people actually want, you are paying roughly double PrivacyOn's price for a service that leaves your public profile intact.
Allstate Identity Protection vs PrivacyOn
These services solve different halves of the same problem, and only one of them is the half you can still control.
- Prevention vs recovery. PrivacyOn removes your name, address, phone number, relatives, and past addresses from 100+ data broker sites, so scammers cannot buy the profile in the first place. Allstate mostly tells you after something has already gone wrong.
- Price. PrivacyOn starts at $8.33/month — below Allstate's cheapest tier and less than half its mid and top tiers.
- Broker coverage. 100+ sites, with continuous re-listing checks. Brokers repopulate; a one-time removal is worthless without monitoring, and PrivacyOn runs it 24/7.
- Family plans. PrivacyOn covers up to 5 people, with real per-person removal rather than a shared alert feed.
- Dark web monitoring. Included with PrivacyOn, so you do not lose that capability by choosing removal over monitoring.
The honest best-of-both setup: PrivacyOn for removal, plus free credit monitoring from your bank, Credit Karma, or your card issuer — and add Allstate only if your employer subsidizes it or you specifically want the insurance and restoration specialists.
Which Should You Choose?
Choose PrivacyOn if you are getting scam calls and texts, your address or phone shows up in Google results, you want to stop the problem rather than document it, you want family coverage for up to 5 people, or you simply want the most protection per dollar. This is the right answer for most people.
Add Allstate Identity Protection if your employer offers it cheaply, you have already been a fraud victim and want a specialist on call, or you want three-bureau monitoring and seven-figure reimbursement limits in writing.
The Bottom Line
Allstate Identity Protection is a credible, well-backed service with unusually good employer pricing and a strong top tier. But at retail prices it asks $17.99–$19.00/month to watch a problem it does not remove.
PrivacyOn is the better overall value. For $8.33/month it takes your personal information off 100+ data broker sites, keeps checking that it stays off, monitors the dark web, and covers up to 5 family members — addressing the exposure that makes identity theft and scam calls possible instead of insuring against the aftermath. Run a free PrivacyOn scan to see exactly which brokers are publishing your information right now, then decide what else you need on top.
Frequently Asked Questions
How much does Allstate Identity Protection cost in 2026?
Roughly $9.99/month for Essentials (about $18.99 family), $17.99/month for Premier (about $34.99 family), and around $19.00/month for the Blue tier. Employer-sponsored Pro+ and Pro+ Cyber plans are priced by the employer and are often significantly cheaper, so check your benefits portal before buying retail.
Does Allstate Identity Protection remove your data from data brokers?
It offers a data removal tool that submits opt-out requests to broker sites and follows up when a site refuses or re-lists you — but it is not included on every plan tier, and removal is a secondary feature rather than the core service. If broker removal is your actual goal, PrivacyOn does it across 100+ sites for $8.33/month without requiring you to buy a monitoring package around it.
Is there a better alternative to Allstate Identity Protection?
For most people, yes: PrivacyOn. It costs less than Allstate's entry plan, removes your personal information from 100+ data broker and people-search sites, monitors 24/7 for re-listings, includes dark web monitoring, and covers up to 5 family members. Allstate reimburses you after fraud; PrivacyOn reduces the odds of it happening by taking your profile off the market. Start with PrivacyOn's free scan to see your current exposure.
Is the identity theft insurance actually worth anything?
It reimburses documented out-of-pocket costs — legal fees, lost wages, notarization, and in some tiers stolen funds up to a stated cap. It does not pay you the headline number, and most identity theft victims never approach those limits. Treat insurance as a tail-risk backstop, not a reason to skip prevention.
Can I use PrivacyOn and Allstate Identity Protection together?
Yes, and if your employer subsidizes Allstate that is a reasonable stack: PrivacyOn handles removal across 100+ broker sites, Allstate handles credit monitoring, insurance, and restoration specialists. If you are paying retail for both, start with PrivacyOn — it addresses the exposure that everything else only reacts to — and layer free credit monitoring from your bank on top.
Can I cancel Allstate Identity Protection anytime?
Direct consumer plans are subscriptions you can cancel through your account, with monthly or annual billing options. Employer-sponsored coverage typically follows your benefits enrollment cycle, so cancellation may only be possible during open enrollment or after a qualifying life event.