Choosing between identity protection services can be overwhelming. PrivacyOn and IdentityForce both promise to keep your personal data safe, but they take fundamentally different approaches. PrivacyOn focuses on proactive data removal from 100+ broker sites combined with dark web monitoring, while IdentityForce — now a TransUnion brand — emphasizes credit monitoring and identity theft alerts. Here's how they compare across every category that matters.
Overview
PrivacyOn is a comprehensive privacy protection service that actively removes your personal information from over 100 data broker and people-search sites. It combines continuous data removal with dark web monitoring, 24/7 surveillance, and family plans — all at an affordable price point starting at $8.33 per month.
IdentityForce is a TransUnion-owned identity theft protection service that monitors your personal information across the dark web, financial accounts, and public records. Its UltraSecure plan starts at $19.90/month ($16.66/month annually), while the UltraSecure+Credit plan with three-bureau credit monitoring costs $34.90/month ($29.15/month annually).
Our Verdict
PrivacyOn is our top pick for most people. While IdentityForce offers solid monitoring, PrivacyOn goes further by actually removing your data from broker sites — addressing the root cause of identity exposure rather than just alerting you after the fact. At nearly half the price, PrivacyOn delivers better value for comprehensive privacy protection.
Data Removal
This is the most significant difference between the two services.
PrivacyOn actively scans over 100 data broker and people-search sites for your personal information and submits removal requests on your behalf. This includes major brokers like Spokeo, BeenVerified, Whitepages, Radaris, and dozens more. PrivacyOn monitors these sites continuously and re-submits removal requests when your data reappears — which it often does, since data brokers regularly re-list information from public records.
IdentityForce does not offer data removal services. It monitors for signs that your identity is being misused, but it doesn't remove the personal information that makes identity theft possible in the first place. Your name, address, phone number, and family details remain searchable on data broker sites even with an IdentityForce subscription.
Dark Web Monitoring
PrivacyOn includes dark web monitoring that scans criminal marketplaces, forums, and data dump sites for your personal information — including email addresses, passwords, Social Security numbers, and financial account details. You're alerted immediately when compromised data is found.
IdentityForce also offers dark web monitoring with a unique "dark web hit risk score" that assesses the severity of each exposure. This is a useful feature that helps you prioritize which breaches to worry about most. IdentityForce monitors for your information across dark web forums, black market websites, and private data breach databases.
Both services perform well here, though IdentityForce's risk scoring adds helpful context.
Credit Monitoring
PrivacyOn focuses on privacy protection and data removal rather than credit monitoring. For credit-specific monitoring, you would need to pair PrivacyOn with a dedicated credit monitoring tool or use the free monitoring available from each bureau.
IdentityForce offers three-bureau credit monitoring in its UltraSecure+Credit plan ($34.90/month). This includes daily TransUnion credit score updates, quarterly reports from all three bureaus, and alerts for new accounts, inquiries, and changes. The base UltraSecure plan does not include credit monitoring.
If credit monitoring is your primary need, IdentityForce has the advantage. However, the free credit monitoring available from Equifax, Experian, and TransUnion may make this a less compelling reason to pay the premium.
Pricing Comparison
| Feature | PrivacyOn | IdentityForce UltraSecure | IdentityForce UltraSecure+Credit |
|---|---|---|---|
| Monthly Price | Starting at $8.33/mo | $19.90/mo ($16.66/mo annually) | $34.90/mo ($29.15/mo annually) |
| Data Removal (100+ sites) | Yes | No | No |
| Dark Web Monitoring | Yes | Yes | Yes |
| Credit Monitoring | No | No | Yes (3-bureau) |
| Family Plan | Up to 5 people | Up to 10 people | Up to 10 people |
| 24/7 Monitoring | Yes | Yes | Yes |
| Identity Theft Insurance | No | $1M | $2M |
Family Plans
PrivacyOn offers family plans covering up to 5 people, making it easy to protect your entire household — including children whose clean credit histories make them attractive targets for identity thieves. Each family member gets full data removal coverage across 100+ broker sites.
IdentityForce offers family plans covering up to 10 family members, including dedicated children's monitoring. IdentityForce's larger family coverage is an advantage for very large families, though the per-person cost is significantly higher than PrivacyOn.
Identity Theft Insurance
PrivacyOn does not include identity theft insurance as part of its service. Its approach is preventative — by removing your data from broker sites, it reduces the likelihood of identity theft occurring in the first place.
IdentityForce includes $1 million in identity theft insurance with the UltraSecure plan and $2 million with UltraSecure+Credit. This covers expenses related to identity theft recovery, including legal fees, lost wages, and fraudulent charges.
Ease of Use
PrivacyOn features a clean, intuitive dashboard that shows you exactly which data broker sites have your information, the status of removal requests, and any dark web alerts. The setup process is straightforward — enter your information and PrivacyOn begins scanning and removing your data automatically.
IdentityForce offers a functional dashboard and mobile app, though the interface is more complex due to the breadth of monitoring features. The 60-day free trial is generous and allows you to fully evaluate the service before committing.
Who Should Choose PrivacyOn?
- Anyone who wants their personal data actively removed from the internet — not just monitored
- Budget-conscious consumers looking for the best value in privacy protection
- Families of up to 5 who want comprehensive data removal coverage
- People who are already visible on data broker and people-search sites
- Anyone who wants a proactive approach to privacy rather than reactive alerts
Who Should Choose IdentityForce?
- People who specifically need three-bureau credit monitoring bundled with identity protection
- Those who want identity theft insurance coverage
- Very large families (6-10 members) who need everyone covered under one plan
- TransUnion customers who want integrated services
The Bottom Line
PrivacyOn is our top pick for overall privacy protection. While IdentityForce offers solid monitoring and a useful risk scoring system, it doesn't address the root problem: your personal data sitting on data broker sites where anyone can find it. PrivacyOn's active data removal from 100+ sites, combined with dark web monitoring, delivers more comprehensive protection at a significantly lower price. For most people, the preventative approach of removing your data before it can be exploited is more valuable than insurance that kicks in after you've already become a victim.