Aura's 2026 pricing runs $12/month for the Individual plan ($144/year), $22/month for Couple ($264/year), and $32/month for the Family plan that covers up to 5 adults and unlimited kids ($384/year). Monthly billing is more expensive at $15, $29, and $50 respectively. Every plan bundles 200+ data broker removal, three-bureau credit monitoring, dark web scanning, VPN, antivirus, and $1M identity-theft insurance per adult. If broker removal is your real goal, PrivacyOn covers 100+ sites with dark web monitoring and a 5-person family plan from $8.33/month — roughly one-quarter of Aura's family cost.
Bottom Line Up Front
Aura is a full identity-protection bundle — broker removal is one feature of many. If broker removal, dark web monitoring, and family coverage are the actual reasons you're buying, PrivacyOn delivers them for a fraction of Aura's family price. Aura only pays back if you actively use its credit-lock, VPN, antivirus, and insurance features.
Aura Individual Plan Pricing 2026
- Individual annual: $12/month ($144/year, billed once)
- Individual monthly: $15/month (no annual commitment)
- Includes: 200+ data broker removals, three-bureau credit monitoring, dark web scanning, unlimited VPN, antivirus, password manager, safe browsing, $1M identity-theft insurance
- Free trial: 14 days on every plan
- Money-back guarantee: 60 days on annual plans only
Aura Couple Plan Pricing 2026
- Couple annual: $22/month ($264/year)
- Couple monthly: $29/month
- Covers: 2 adults
- Insurance: $1M per adult ($2M total)
- Per-person cost: $11/month annual — barely cheaper than two Individual annual plans
Aura Family Plan Pricing 2026
- Family annual: $32/month ($384/year)
- Family monthly: $50/month
- Covers: Up to 5 adults + unlimited kids
- Insurance: $1M per adult ($5M total)
- Child protection: SSN monitoring for every child, parental controls with screen-time and content filtering, AI cyberbullying detection on social platforms
- Per-person cost: $6.40/month if you fully enroll 5 adults
Watch the Renewal Price
Aura's promotional pricing typically renews at full retail after the first year — sometimes 40-60% higher than what you signed up for. Set a calendar reminder 60 days before renewal so you have time to negotiate, downgrade, or move to a lower-priced alternative before the auto-charge hits.
What You Actually Get for Aura's Price
- Data broker removal: 200+ sites, roughly 90-91% removal rate in third-party reviews. Notable gaps: several tier-one people-search sites still require manual follow-up.
- Credit monitoring: Real-time alerts from Experian, Equifax, and TransUnion.
- Dark web monitoring: Continuous scanning of forums and breach databases.
- VPN: Bundled unlimited VPN across household devices.
- Antivirus: Endpoint protection for Windows and macOS.
- Password manager: Cross-device password vault.
- Identity-theft insurance: $1M per adult with white-glove case management.
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $8.33/mo with a 30-day money-back guarantee.
Start your free scan★★★★★ 4.8/5 · Trusted by thousands of families
Aura vs PrivacyOn: The Value Comparison
If Your Main Goal Is Data Broker Removal
Most households sign up for Aura for one reason: to get their personal information off people-search sites. If that is your primary need, PrivacyOn does it more efficiently and at a lower price.
- PrivacyOn: From $8.33/month, covers 100+ broker sites, includes 24/7 dark web monitoring, family plan for up to 5 people, single dashboard, free scan first.
- Aura Family: $32/month annual ($384/year), covers 200+ broker sites plus credit, VPN, antivirus, insurance.
- Verdict: Aura's extra $24/month buys features often already covered elsewhere. If you already have credit freezes, a decent password manager, and a VPN, PrivacyOn delivers the broker-removal + dark web piece for roughly a quarter of the price.
PrivacyOn Wins on Value
For households whose primary concern is data broker exposure and dark web leaks — not identity-theft insurance — PrivacyOn is the better fit at $8.33/month with coverage for up to 5 people. That is less than Aura charges for a single Individual member.
If You Want Identity-Theft Insurance
Aura's $1M-per-adult policy is genuinely valuable if you have a lot to lose and no other coverage. But identity theft is not the same problem as broker exposure — insurance kicks in after the fraud happens. PrivacyOn's approach is preventative: cut off the data feed that scammers rely on before the fraud occurs. Both approaches have merit; only one costs $384 a year.
If You Want the Full Security Bundle
Aura pencils out if you would otherwise pay separately for a VPN ($5-10/month), password manager ($3-5/month), antivirus ($4-8/month), and credit monitoring ($10-20/month). Total that up and $32/month can look reasonable — assuming you actively use everything included. Most households don't.
Hidden Costs to Watch in 2026
- Renewal price jumps. Promotional first-year rates can renew 40-60% higher.
- Refund window. Only annual plans have the 60-day refund. Monthly plans have no guarantee.
- Family plan adult cap. 5 adults max. A sixth adult means a second subscription.
- US-focused broker coverage. Aura's 200+ broker list skews heavily U.S. International brokers are thin.
- Broker gaps. Several major people-search sites (including some Spokeo, Intelius, and BeenVerified adjacencies) still require manual opt-out follow-up.
Is Aura Worth the Price in 2026?
Aura is worth it if you want one subscription that combines identity-theft insurance, credit monitoring, a VPN, antivirus, a password manager, and broker removal — and you'll actually use them. It saves the mental overhead of managing four separate tools.
Aura is not worth it if broker removal and dark web monitoring are your primary needs. PrivacyOn covers both for one-quarter of Aura's family price. Credit freezes at all three bureaus — which are free — protect against most identity theft without paying $384/year for insurance you may never file a claim on.
A Cheaper Way to Get the Core Benefit
If broker removal is your real goal, start with PrivacyOn's free scan. You'll see exactly which broker sites currently list you and what it costs to have PrivacyOn clear them — plans from $8.33/month cover up to 5 household members.
Frequently Asked Questions
How much does Aura cost per month in 2026?
Aura's 2026 annual pricing is $12/month for Individual ($144/year), $22/month for Couple ($264/year), and $32/month for Family ($384/year, up to 5 adults + unlimited kids). Monthly billing runs higher: $15, $29, and $50 respectively.
Is Aura's data broker removal actually effective?
Third-party reviews put Aura's broker removal at roughly 90-91% effectiveness across its 200+ site list. It works, but it is one feature inside a much larger identity-protection bundle. If broker removal is your main reason for signing up, a dedicated service like PrivacyOn delivers the same outcome for far less money.
Is there a cheaper alternative to Aura?
Yes. PrivacyOn is the better alternative for households whose main concern is data broker removal and dark web monitoring. It covers 100+ broker sites, includes 24/7 dark web scanning, offers a 5-person family plan, and starts at $8.33/month — roughly a quarter of Aura's family price. Start with a free scan to compare exposure before you decide.
Does Aura offer a free trial?
Yes. Every Aura plan comes with a 14-day free trial. Annual plans additionally include a 60-day money-back guarantee, so you can cancel within two months of enrollment for a full refund. Monthly plans do not carry the money-back guarantee.
What happens to Aura's price at renewal?
Promotional first-year pricing typically renews at full retail — often 40-60% higher. Set a reminder 30-60 days before renewal to review your plan, negotiate, or move to a cheaper alternative. Aura's promotional discounts are most aggressive during Identity Theft Awareness Week (early February) and Cyber Monday.
Can I add my aging parents to Aura's family plan?
Yes. Aura's Family plan covers up to 5 adults regardless of address, plus unlimited children. It is one of the more generous adult-seat caps in the identity-protection category. PrivacyOn's family plan also covers up to 5 members and is often the better fit for extended-family setups where broker exposure — not credit insurance — is the primary risk.