PrivacyOn vs. Aura
Aura bundles credit monitoring, insurance, a VPN, and antivirus around its data removal — PrivacyOn focuses on removal and a zero-knowledge Vault, at roughly two-thirds of Aura's price.
Pricing
Price: what do you actually pay?
Aura
3 separate plans
Individual
$144/yr
Couple
$264/yr
Family (5 adults)
$384/yr
PrivacyOn
for one person — households bundle for less:
- 100+ data broker sites monitored, continuously
- Continuous automated re-scans — not one-time or quarterly
- Dark-web breach & leaked-password monitoring
- Encrypted Vault: passwords + 1GB files
Save $154/yr
Aura's family plan (5 adults) costs $384/yr; PrivacyOn covers the same 5 people for $229.95/yr.
Prices checked Aug 21, 2026 — see Aura's site for current offers.
Aura's price bundles credit monitoring, identity-theft insurance, a VPN, and antivirus alongside removal. PrivacyOn is priced for removal and the Vault alone — that's most of the price gap.
Features
What's included beyond removal?
| Feature | PrivacyOn | Aura |
|---|---|---|
| Automated data-broker removal | Yes | Yes |
| Advertised data-broker coverage | 100+ sites | 200+ sites |
| Password manager | Zero-knowledge (even we can't read it) | Yes |
| Encrypted file storage (1GB) | Yes | No |
| Credit monitoring | No | Yes |
| Identity-theft insurance | No | Up to $1M+ |
| VPN | No | Yes |
| Antivirus | No | Yes |
| Annual price, individual | $99.95/yr | $144/yr |
The math
The bundle you may not need vs. removal-first
| Question | PrivacyOn | Aura |
|---|---|---|
| Individual price | $99.95/yr | $144/yr |
| Per-person cost — family of 5 | ~$46/person/yr | ~$76.80/person/yr |
| Credit monitoring, insurance, VPN, antivirus | Not included — removal-first | Included in the bundle |
| Password manager & file storage | Zero-knowledge Vault + 1GB encrypted storage | Conventional password manager, no file storage |
Fair play
When Aura is the better choice
Where Aura has the edge
No single service is right for everyone. Here's where Aura genuinely has the edge:
- If you want credit monitoring, up to $1M+ identity-theft insurance, a VPN, and antivirus all bundled with removal in one subscription, Aura is the strongest all-in-one
Common questions