Opt-Out GuidesJune 22, 20267 min read

How to Opt Out of Precisely

SC

By Sarah Chen

Head of Privacy Research

How to Opt Out of Precisely

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Precisely is a data integrity and enrichment company that collects detailed personal information on millions of consumers and businesses. Operating largely behind the scenes, Precisely supplies data to companies for marketing targeting, identity verification, and business intelligence. If your name, address, phone number, or demographic details are in their systems, here's how to opt out and request removal.

What Is Precisely?

Precisely — formerly known as Pitney Bowes Data Solutions and, before that, Syncsort — is a business-to-business data company that specializes in data integrity, data enrichment, and location intelligence. The company is registered as a data broker in California and provides data services to enterprises across a wide range of industries including financial services, retail, healthcare, and insurance.

Unlike consumer-facing people-search sites, Precisely operates as an upstream data supplier. Businesses purchase Precisely's data to improve the accuracy of their own customer databases, power direct mail campaigns, verify consumer identities, and enrich records with additional demographic and behavioral attributes.

The types of personal data Precisely collects and processes include:

  • Full names and name variations
  • Current and historical home addresses
  • Phone numbers (landline and mobile)
  • Email addresses
  • Demographic data (age, household composition, estimated income)
  • Geographic and location data
  • Consumer behavior and purchasing data

Why Precisely's Data Matters

Because Precisely sells its data to other companies, opting out at the source can reduce how broadly your information spreads through the broader data broker ecosystem. Businesses that rely on Precisely for data enrichment will no longer receive your updated records when they refresh their lists.

How to Opt Out of Precisely

Precisely provides privacy request options through their website and via direct email contact. Here is how to submit your opt-out request:

Method 1: Precisely's Online Privacy Web Form (Recommended)

  1. Go to precisely.com
  2. Scroll to the bottom of the page and click on Privacy Policy or look for a Privacy Center link in the footer
  3. Within the privacy policy or privacy center page, locate the link for a Data Subject Request or Privacy Request Form
  4. Select the type of request — choose opt-out or deletion (California residents may also see options for access and correction)
  5. Enter your full name, current address, email address, and any other information requested for identity verification
  6. Submit the form and save your confirmation number or take a screenshot of the confirmation page

Method 2: Email Request

  1. Send an email to privacy@precisely.com
  2. Use a clear subject line such as: "Data Deletion and Opt-Out Request"
  3. In the body of the email, include your full legal name, current home address, phone number, and email address
  4. State clearly that you are requesting deletion of all personal data Precisely holds about you and that you are opting out of the sale or sharing of your data with third parties
  5. Request written confirmation once your request has been processed

What to Include in Your Request

To help Precisely locate all records tied to you, include every address where you have lived in the past several years. Data brokers often hold records under former addresses, so listing multiple addresses increases the likelihood that all of your records are found and removed.

California Residents: Additional Options

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Delete Act. In addition to submitting a request directly to Precisely, you can use the California DROP portal — the Data Rights and Opt-Out Platform administered by the California Privacy Protection Agency (CPPA). The DROP portal allows you to send opt-out and deletion requests to all registered California data brokers, including Precisely, through a single submission.

To use the DROP portal:

  1. Visit the California Privacy Protection Agency's official website
  2. Find the DROP platform or data broker opt-out tool
  3. Submit your request, which will be forwarded to Precisely and all other registered brokers simultaneously

What to Expect After Submitting Your Request

Precisely targets a response window of approximately one month from the date of your request, though complex requests may take longer. Here is a general timeline of what to expect:

  • Acknowledgment: You should receive acknowledgment of your request within a few business days
  • Identity verification: Precisely may ask you to verify your identity before processing the deletion — respond promptly to avoid delays
  • Processing: Deletion or opt-out is typically completed within 30 days, though Precisely may request an extension for complex cases
  • Confirmation: Request written confirmation that your data has been removed and that you have been opted out of third-party data sharing

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Limitations of Opting Out of Precisely

There are several limitations to understand before submitting your request:

  • Third-party data already distributed: Any personal data that Precisely has already sold or licensed to its business clients cannot be recalled from those customers' databases
  • Data re-ingestion from public sources: Precisely may re-collect your information from publicly available sources in future data refresh cycles. Requesting that your record be suppressed (not just deleted) can help prevent this
  • Regulatory retention: Certain data may be retained to comply with applicable laws, even after a deletion request is honored
  • No direct consumer removal portal: Unlike some consumer people-search sites, Precisely does not currently offer a self-service removal lookup where you can search for and delete your own listing directly

Data Can Reappear

Even after a successful opt-out, your information may reappear in Precisely's database if they re-ingest records from public sources or receive updated data from third-party suppliers. A one-time request offers no ongoing protection — periodic follow-up is essential.

How PrivacyOn Handles Precisely and Similar Data Brokers

Precisely is one of hundreds of data brokers that collect and sell personal information. Manually tracking opt-out requests across all of them — verifying submissions, following up, and re-submitting when data reappears — is a significant ongoing burden.

PrivacyOn automates this process across 100+ data broker sites, submitting removal requests on your behalf and continuously monitoring for re-listings. When your data resurfaces on Precisely or any other broker in PrivacyOn's network, a new removal request is automatically submitted without any action required from you.

Rather than managing a spreadsheet of opt-out deadlines and confirmation emails, PrivacyOn gives you 24/7 monitoring and automated removal so your personal information stays off data broker databases over time — not just for a few months after a manual request.

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Other Data Brokers to Opt Out Of

If your information is in Precisely's database, it is almost certainly held by other major data aggregators as well. Consider submitting opt-out requests to these related companies as part of a broader data removal effort:

  • Acxiom: One of the largest consumer data brokers, supplying marketing data to Fortune 500 companies
  • LexisNexis: Aggregates public records, identity data, and risk information used across financial services and legal industries
  • Equifax (Data-Driven Marketing): In addition to credit reporting, Equifax's marketing division sells consumer demographic and behavioral data
  • CoreLogic: Specializes in property, mortgage, and location data
  • Neustar: Provides identity resolution and marketing data similar to Precisely's offerings

Summary

Opting out of Precisely requires submitting a privacy request through their website at precisely.com or via email at privacy@precisely.com. California residents can also use the state's DROP portal for a single-submission opt-out across all registered data brokers. Expect the process to take up to one month, and plan for periodic follow-up since data can reappear after removal. For ongoing protection, an automated service like PrivacyOn is the most reliable way to keep your information off Precisely and the hundreds of other data brokers operating across the industry.

SC
Sarah Chen

Head of Privacy Research

CIPP/US CertifiedIAPP MemberB.S. Computer Science

CIPP/US-certified privacy researcher with over a decade of experience helping consumers remove their personal information from data brokers.

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