Incogni pricing in 2026 starts at $7.99/month on the annual Standard plan ($95.88/year) or $15.98/month if billed monthly. The Family Standard plan covers up to 5 people for about $191.88/year (~$3.20/person/month). The Unlimited tier at $14.99/month adds custom removal requests. For most buyers, PrivacyOn is a stronger overall pick at $8.33/month with dark-web monitoring, 24/7 continuous re-removal, and family coverage for 5 people — features Incogni Standard doesn't include.
Every Incogni Plan in 2026
Standard Monthly — $15.98/month
The month-to-month version of Incogni Standard. No commitment, cancel anytime, but you pay double the annual rate. Useful for a short-term test only.
Standard Annual — $95.88/year ($7.99/mo effective)
The most popular Incogni plan. Covers 250+ data brokers, fully automated removal, dashboard-based monitoring. Saves 50% versus monthly billing.
Unlimited Monthly — $29.98/month
Monthly version of Unlimited. Same features as Unlimited Annual, at 2x the price.
Unlimited Annual — $179.88/year ($14.99/mo effective)
Adds custom removal requests on top of Standard — point Incogni at any site not on the standard list, they'll try to remove you. Includes priority support.
Family Standard — ~$191.88/year (up to 5 people)
The lowest per-person cost on Incogni. ~$15.99/month for a household of 5 works out to about $3.20/person/month. All 5 members get Standard coverage.
Family Unlimited — ~$275.88/year (up to 5 people)
Unlimited-tier custom removals for every household member. ~$22.99/month effective. Family Unlimited is where Incogni's per-person value peaks for households that actually use custom removals.
Incogni Pricing Table (2026)
| Plan | Cost | Per-Person Effective /mo | People | Custom Removals |
|---|---|---|---|---|
| Standard Monthly | $15.98/mo | $15.98 | 1 | No |
| Standard Annual | $95.88/yr | $7.99 | 1 | No |
| Unlimited Monthly | $29.98/mo | $29.98 | 1 | Yes |
| Unlimited Annual | $179.88/yr | $14.99 | 1 | Yes |
| Family Standard | ~$191.88/yr | $3.20 | 5 | No |
| Family Unlimited | ~$275.88/yr | $4.60 | 5 | Yes |
Discounts and Promotional Pricing
- Annual vs monthly: Consistently saves 50% off monthly billing. Always the better financial choice if you intend to use it more than 3 months.
- Seasonal promos: Incogni runs periodic 40-55% off promotions during Black Friday, Cyber Monday, and Data Privacy Day (January 28). Watch for these if you can time your purchase.
- Affiliate discount codes: Third-party privacy sites sometimes carry 10-30% off Incogni codes. Verify legitimacy before using.
- Family plan value: The biggest per-person savings on Incogni — Family Standard is ~60% cheaper per person than Individual Standard.
What Incogni Pricing Doesn't Include
Incogni Standard does not include dark-web monitoring, identity theft insurance, credit monitoring, or verified removal screenshots. It's a fully-automated broker-removal pipeline with a dashboard — nothing more. Users who need identity theft coverage bolt on a separate service (extra $10-30/month).
Incogni vs PrivacyOn — Real Cost Comparison
Single Person
- Incogni Standard Annual: $95.88/year ($7.99/mo)
- PrivacyOn Individual: $99.96/year ($8.33/mo) — $4 more per year
- PrivacyOn advantages: Dark-web monitoring included, 24/7 continuous monitoring, free exposure scan before signup, verified removal screenshots
- For $4/year more, PrivacyOn adds features Incogni doesn't offer at any Standard tier.
Family of 5
- Incogni Family Standard: ~$191.88/year
- PrivacyOn Family Plan: $8.33/mo covers all 5 (~$99.96/year total for 5 people)
- PrivacyOn saves ~$91.92/year for a family of 5, plus adds dark-web monitoring for every member
Value-Per-Feature
| Feature | Incogni Standard | PrivacyOn |
|---|---|---|
| Data broker removal | Yes | Yes |
| Family coverage (5 people) | Separate Family plan | Included in base |
| Dark-web monitoring | No | Yes |
| Continuous 24/7 re-scanning | Automated cycle | 24/7 |
| Verified removal screenshots | No | Yes |
| Free exposure scan (no signup) | Free scan available | Free scan, no signup |
| Base price | $7.99/mo | $8.33/mo |
Our Recommendation: PrivacyOn
PrivacyOn wins on nearly every dimension that matters — dark-web monitoring, family coverage in the base plan, verified screenshots, and continuous re-removal — for roughly the same monthly cost as Incogni Standard. Start with the free PrivacyOn scan to see your data broker exposure with no signup required.
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $8.33/mo with a 30-day money-back guarantee.
Start your free scan★★★★★ 4.8/5 · Trusted by thousands of families
Hidden Costs and Fine Print
- Custom removals cost extra. Standard tier doesn't include any custom removal capacity — you'd need Unlimited ($179.88/year) or Family Unlimited ($275.88/year) to point Incogni at brokers outside their default list.
- Monthly billing is 2x more expensive. If you'll use Incogni longer than 3 months, annual is the only rational choice.
- Auto-renewal is on by default. Disable in account settings if you don't want auto-billing.
- No verification screenshots. You see a status dashboard but no proof-of-removal images. Meaningful for anyone who wants documentation (legal cases, high-risk professions).
- No dark-web monitoring. The single biggest feature gap versus PrivacyOn at similar price.
When Incogni Is the Right Choice
- You're a single individual with a strict $7.99 monthly budget and no need for dark-web monitoring
- You want the absolute cheapest per-person cost for a household of 5 ($3.20/person/mo Family Standard)
- You're comfortable with an automated dashboard and don't need removal screenshots
- You already have a separate identity theft protection service that covers dark-web monitoring
When to Choose PrivacyOn Instead
- You want dark-web monitoring included in the base plan
- You value verified removal screenshots for peace of mind or legal documentation
- You want a free exposure scan with no signup before paying
- You want the base individual price to include family coverage for up to 5 people
Frequently Asked Questions
How much does Incogni cost per month in 2026?
Incogni Standard is $7.99/month on annual billing ($95.88/year total) or $15.98/month on month-to-month billing. Unlimited is $14.99/mo annual or $29.98/mo monthly. Family Standard covers 5 people for ~$15.99/mo total (~$3.20/person).
Does Incogni have a free plan or free trial?
Incogni offers a free exposure scan that shows which brokers hold your data, but you cannot get actual removals without a paid subscription. There is no free trial period on paid plans — you subscribe monthly or annually up front.
Is Incogni Family worth it?
Incogni Family Standard is a strong per-person value at ~$3.20/mo for 5 people. But PrivacyOn's plan already includes 5-person family coverage at $8.33/month total — cheaper overall and with dark-web monitoring Incogni doesn't offer.
Is there a better alternative to Incogni in 2026?
Yes — PrivacyOn is our top pick. For $8.33/month it includes dark-web monitoring (Incogni doesn't at any Standard tier), covers a family of 5 in the base plan, and delivers verified removal screenshots. Run the free PrivacyOn scan first to compare with your Incogni scan.
Does Incogni include dark-web monitoring?
No. Neither Incogni Standard nor Family Standard include dark-web monitoring. If you need it, you'd bolt on a separate service — or switch to PrivacyOn which includes it in the base plan.
What's the difference between Incogni Standard and Unlimited?
Unlimited adds custom removal requests — you can point Incogni at any site (not just their default broker list). It also adds priority support. Unlimited costs $14.99/mo annual vs Standard's $7.99/mo. If you don't specifically need custom removals, Standard is the better value.