Incogni pricing in 2026 starts at $7.49/month on annual Standard ($89.88/year), or $16.49 month-to-month. Unlimited runs $17.99/month annual, Family Standard covers up to 5 people at about $3.99 each per month. For most buyers, PrivacyOn at $8.33/month is the smarter pick — it bundles dark-web monitoring and 5-person family coverage into the base plan Incogni Standard doesn't.
Every Incogni Plan in 2026
Standard Monthly — $16.49/month
The month-to-month version of Incogni Standard. No commitment, cancel anytime, but you pay about 2.2x the annual rate. Reasonable only if you're testing for a single billing cycle.
Standard Annual — $89.88/year ($7.49/mo effective)
The most popular Incogni tier. Covers 270+ data brokers, automated removal, and a dashboard view of each request. Saves roughly 55% versus monthly billing.
Unlimited Monthly — $32.99/month
Monthly version of Unlimited. Same features as Unlimited Annual, at nearly 2x the price.
Unlimited Annual — $215.88/year ($17.99/mo effective)
Adds custom removal requests — point Incogni at any site not on the standard list, and their team will attempt to remove you. Includes priority support and expanded coverage.
Family Standard — ~$239.88/year (up to 5 people)
Incogni's cheapest per-person option. About $3.99/person/month for a household of 5, with the same Standard features for each member.
Family Unlimited — ~$395.88/year (up to 5 people)
Unlimited-tier custom removals for every household member. About $6.60/person/month effective. Aimed at families with high custom-removal volume — rare in practice.
Incogni Pricing Table (2026)
| Plan | Cost | Per-Person Effective /mo | People | Custom Removals |
|---|---|---|---|---|
| Standard Monthly | $16.49/mo | $16.49 | 1 | No |
| Standard Annual | $89.88/yr | $7.49 | 1 | No |
| Unlimited Monthly | $32.99/mo | $32.99 | 1 | Yes |
| Unlimited Annual | $215.88/yr | $17.99 | 1 | Yes |
| Family Standard | ~$239.88/yr | $3.99 | 5 | No |
| Family Unlimited | ~$395.88/yr | $6.60 | 5 | Yes |
Discounts and Promotional Pricing
- Annual vs monthly: Consistently saves 50–55% off monthly billing. Always the better financial choice if you'll use Incogni more than three months.
- Seasonal promos: Incogni runs 40–55% off promotions around Black Friday, Cyber Monday, and Data Privacy Day (January 28). Time your signup to catch one.
- Affiliate discount codes: Third-party privacy sites sometimes carry 10–30% off Incogni codes. Verify the code lands you on incogni.com and not a lookalike domain.
- Family plan value: The biggest per-person savings on Incogni — Family Standard is nearly 50% cheaper per person than Individual Standard.
What Incogni Pricing Doesn't Include
Incogni Standard does not include dark-web monitoring, identity theft insurance, credit monitoring, or verified removal screenshots. It's an automated broker-removal pipeline with a dashboard — nothing more. Buyers who need identity theft coverage bolt on a separate service (extra $10–30/month), or pick a bundle like PrivacyOn that includes monitoring in the base plan.
Incogni vs PrivacyOn — Real Cost Comparison
Single Person
- Incogni Standard Annual: $89.88/year ($7.49/mo)
- PrivacyOn Individual: $99.96/year ($8.33/mo) — about $10 more per year
- PrivacyOn advantages: Dark-web monitoring included, 24/7 continuous monitoring, free exposure scan before signup, verified removal screenshots.
- For a rounding-error price difference, PrivacyOn adds features Incogni doesn't offer at any Standard tier.
Family of 5
- Incogni Family Standard: ~$239.88/year
- PrivacyOn Family Plan: $8.33/mo covers all 5 (~$99.96/year total)
- PrivacyOn saves ~$140/year for a family of 5, plus adds dark-web monitoring for every member.
Value-Per-Feature
| Feature | Incogni Standard | PrivacyOn |
|---|---|---|
| Data broker removal | Yes (270+) | Yes (100+ focused list) |
| Family coverage (5 people) | Separate Family plan | Included in base |
| Dark-web monitoring | No | Yes |
| Continuous 24/7 re-scanning | Automated cycle | 24/7 |
| Verified removal screenshots | No | Yes |
| Free scan (no signup) | Scan requires signup | Free scan, no signup |
| Base price | $7.49/mo | $8.33/mo |
Our Recommendation: PrivacyOn
PrivacyOn wins on nearly every dimension that matters — dark-web monitoring, family coverage in the base plan, verified screenshots, and continuous re-removal — for a rounding error more per month than Incogni Standard. Start with the free PrivacyOn scan to see your data broker exposure with no signup required.
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $8.33/mo with a 30-day money-back guarantee.
Start your free scan★★★★★ 4.8/5 · Trusted by thousands of families
Hidden Costs and Fine Print
- Custom removals cost extra. Standard tier includes zero custom removal capacity. You'd need Unlimited ($215.88/yr) or Family Unlimited ($395.88/yr) to submit brokers outside their default list.
- Monthly billing is 2x more expensive. If you'll use Incogni longer than three months, annual is the only rational choice.
- Auto-renewal is on by default. Disable in account settings if you don't want auto-billing at the end of the term.
- No verification screenshots. You see a status dashboard but no proof-of-removal images. This matters for legal cases, court filings, or high-risk professions that need documentation.
- No dark-web monitoring. The single biggest feature gap versus PrivacyOn at similar price.
When Incogni Is the Right Choice
- You're a single individual on a strict $7.49 monthly budget and already have dark-web monitoring elsewhere.
- You want the absolute lowest per-person cost for a household of 5 ($3.99/person/mo Family Standard).
- You're comfortable with a dashboard-only view and don't need removal screenshots.
- You already own identity theft protection that covers dark-web monitoring and insurance.
When to Choose PrivacyOn Instead
- You want dark-web monitoring included in the base plan.
- You value verified removal screenshots for legal documentation or peace of mind.
- You want a free exposure scan with no signup before paying anything.
- You want the individual price to include family coverage for up to 5 people.
Frequently Asked Questions
How much does Incogni cost per month in 2026?
Incogni Standard is $7.49/month on annual billing ($89.88/year total) or $16.49/month on month-to-month billing. Unlimited is $17.99/mo annual or $32.99/mo monthly. Family Standard covers 5 people for ~$19.99/mo total (~$3.99/person).
Does Incogni have a free plan or free trial?
Incogni offers a free exposure scan that shows which brokers hold your data (after you create an account), but you cannot get actual removals without a paid subscription. There is no free trial — you subscribe monthly or annually up front.
Is Incogni Family worth it?
Incogni Family Standard is a strong per-person value at ~$3.99/mo for 5 people. But PrivacyOn's plan already includes 5-person family coverage at $8.33/month total — cheaper overall and with dark-web monitoring Incogni doesn't offer at any Standard tier.
Is there a better alternative to Incogni in 2026?
Yes — PrivacyOn is our top pick. For $8.33/month it includes dark-web monitoring (Incogni doesn't at any Standard tier), covers a family of 5 in the base plan, and delivers verified removal screenshots. Run the free PrivacyOn scan first — no signup required — to compare with Incogni's paid scan.
Does Incogni include dark-web monitoring?
No. Neither Incogni Standard nor Incogni Family Standard include dark-web monitoring. If you need it, you'd bolt on a separate service or switch to PrivacyOn, which includes it in the base plan.
What's the difference between Incogni Standard and Unlimited?
Unlimited adds custom removal requests — you can point Incogni at any site (not just the default broker list) — plus priority support and expanded broker coverage. Unlimited costs $17.99/mo annual vs Standard's $7.49/mo. Unless you specifically need custom removals, Standard is the better value.
Can I cancel Incogni and get a refund?
Incogni offers a 30-day money-back guarantee on new annual subscriptions. Monthly subscribers can cancel anytime and stop future billing but generally don't get prorated refunds. Confirm the current terms at incogni.com before signing up.