Incogni costs $7.99/month on the annual Standard plan ($95.88/year) or $15.98 month-to-month in 2026. Unlimited runs roughly $14.99–$17.99/month annually, Family Standard is about $191.88/year for five people. PrivacyOn starts at $8.33/month and bundles dark-web monitoring plus 5-person family coverage into the base plan.
Every Incogni Plan and Price in 2026
Incogni (owned by Surfshark) restructured its pricing during 2026, and most of the numbers floating around older reviews are stale. Here is what each tier actually costs today, and what you get for it.
Standard Monthly — about $15.98/month
Month-to-month Incogni Standard. No commitment, cancel anytime, but you pay roughly double the annual rate. It only makes sense if you genuinely intend to use it for one or two billing cycles and stop.
Standard Annual — $95.88/year ($7.99/mo effective)
The plan most Incogni customers buy. It covers automated removals across 420+ data brokers, with a dashboard showing the status of every request. Annual billing saves roughly 50% against monthly.
Unlimited Annual — roughly $179.88–$215.88/year ($14.99–$17.99/mo)
Unlimited adds custom removal requests: you point an Incogni privacy specialist at any site or search result that is not on the standard broker list, and they attempt the removal for you. Incogni markets this as reaching 2,420+ sites in total. Pricing on this tier has moved more than once in 2026 — different sources currently quote $14.99 and $17.99 per month on annual billing — so check the live figure on incogni.com before you commit.
Family Standard — about $191.88/year (up to 5 people)
Incogni's cheapest per-person option at roughly $15.99/month for the household, or about $3.20 per person per month. Each member gets the same Standard feature set.
Family Unlimited — about $275.88/year (up to 5 people)
Custom removals for every household member, roughly $22.99/month for the family. Aimed at households with genuinely high custom-removal volume, which is rare in practice.
Incogni Pricing Table (2026)
| Plan | Cost | Effective /person /mo | People | Custom Removals |
|---|---|---|---|---|
| Standard Monthly | ~$15.98/mo | ~$15.98 | 1 | No |
| Standard Annual | $95.88/yr | $7.99 | 1 | No |
| Unlimited Annual | ~$179.88–$215.88/yr | $14.99–$17.99 | 1 | Yes |
| Family Standard | ~$191.88/yr | ~$3.20 | 5 | No |
| Family Unlimited | ~$275.88/yr | ~$4.60 | 5 | Yes |
Prices Change Mid-Year — Screenshot Your Checkout
Incogni has adjusted list prices, promo depth and plan names more than once in 2026. Whatever you see quoted in a review (including this one), confirm the number on the checkout page before you pay, and keep a screenshot. That is your only evidence if the renewal charge does not match.
Discounts and Promotional Pricing
- Annual vs monthly: consistently saves about 50% off month-to-month. If you will use Incogni for more than three months, annual is the only rational choice.
- Seasonal promos: Incogni discounts heavily around Black Friday, Cyber Monday and Data Privacy Day (January 28). Timing your signup to one of those windows is worth real money.
- Affiliate codes: third-party privacy sites carry 10–30% off codes. Verify the link lands on incogni.com, not a lookalike domain — discount-code phishing is common in this category.
- Renewal reality: a discounted first term renews at list price unless you cancel and re-subscribe. Set a calendar reminder two weeks before renewal.
What Incogni's Price Does Not Include
Incogni Standard is an automated broker-removal pipeline with a status dashboard. It does not include dark-web monitoring, identity theft insurance, credit monitoring, or verified removal screenshots. Buyers who want those either bolt on a second subscription (typically $10–$30/month) or choose a service that bundles them.
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $7.08/mo with a 30-day money-back guarantee.
Start your free scan★★★★★ 4.8/5 · Trusted by thousands of families
Incogni vs PrivacyOn — The Real Cost Comparison
Single Person
- Incogni Standard Annual: $95.88/year ($7.99/mo)
- PrivacyOn: from $8.33/month — a few dollars a year more
- What the difference buys: dark-web monitoring, 24/7 continuous re-scanning, family coverage for up to 5 people in the base plan, and a free exposure scan you can run before you pay anything.
Family of Five
- Incogni Family Standard: ~$191.88/year, and still no dark-web monitoring for anyone in the household
- PrivacyOn: family coverage for up to 5 people from $8.33/month, with monitoring included for every member
Feature-for-Feature
| Feature | Incogni Standard | PrivacyOn |
|---|---|---|
| Data broker removal | Yes (420+ automated) | Yes (100+ prioritised brokers) |
| Family coverage (5 people) | Separate paid plan | Included |
| Dark-web monitoring | No | Yes |
| Continuous 24/7 monitoring | Scheduled cycles | 24/7 |
| Free scan before signup | Scan requires an account | Free scan, no signup |
| Entry price | $7.99/mo annual | From $8.33/mo |
Our Top Pick: PrivacyOn
For a rounding error more per month than Incogni Standard, PrivacyOn adds dark-web monitoring, 24/7 monitoring and family coverage for up to 5 people that Incogni charges separately for. Run the free PrivacyOn scan first — no signup, no card — and see exactly which brokers are listing you before you spend anything.
Hidden Costs and Fine Print
- Custom removals are a paid upgrade. Standard includes none. Reaching anything outside the default broker list means Unlimited or Family Unlimited.
- Monthly billing costs about double. $15.98/mo versus $7.99/mo effective on annual.
- Auto-renewal is on by default. Turn it off in account settings if you do not want to be billed automatically at term end.
- No removal screenshots. You get a status dashboard, not proof-of-removal images — which matters if you need documentation for a court filing or an employer.
- Broker counts are marketing numbers. "420+" counts every broker Incogni has ever submitted to, not the ones holding your specific record.
When Incogni Is the Right Call
- You are one person on a strict budget and already have dark-web monitoring elsewhere.
- You specifically need custom removals for niche sites and will pay the Unlimited premium.
- You are comfortable with a dashboard-only view and do not need removal evidence.
When to Choose PrivacyOn Instead
- You want dark-web monitoring in the base plan rather than as a second subscription.
- You are covering a household and do not want to pay a family surcharge.
- You want to see your exposure for free before paying anyone.
Frequently Asked Questions
How much does Incogni cost per month in 2026?
Incogni Standard is $7.99/month on annual billing ($95.88/year) or about $15.98/month month-to-month. Unlimited is roughly $14.99–$17.99/month on annual billing, Family Standard is about $191.88/year for five people, and Family Unlimited about $275.88/year.
Did Incogni raise its prices in 2026?
Yes. The Standard annual rate moved from $7.49 to $7.99/month effective, and the monthly rate from about $16.49 to $15.98. Unlimited pricing has been quoted at both $14.99 and $17.99/month on annual billing during 2026, so verify the live number at checkout.
Is Incogni free or is there a free trial?
No. Incogni offers a scan that shows which brokers hold your data, but you must create an account, and no removals happen without a paid subscription. There is no free trial — there is a 30-day money-back guarantee on annual plans instead. PrivacyOn's exposure scan, by contrast, is free and needs no signup.
Is Incogni Family worth it?
At about $3.20 per person per month it is decent per-head value, but it still excludes dark-web monitoring for every member. PrivacyOn covers up to 5 people from $8.33/month with monitoring included for all of them, which is why we recommend it over Incogni Family.
Is there a better alternative to Incogni in 2026?
Yes — PrivacyOn is our top pick. For roughly the same monthly price as Incogni Standard it adds dark-web monitoring, 24/7 monitoring, family coverage for up to 5 people in the base plan, and a genuinely free scan with no signup. Start with that scan, compare what it finds, and decide with evidence rather than marketing numbers.
What is the difference between Incogni Standard and Unlimited?
Unlimited adds custom removal requests handled by an Incogni specialist for sites outside the default list, plus priority support. Standard covers the 420+ automated brokers only. Unless you have specific niche sites in mind, Standard is the better value.
Can I cancel Incogni and get a refund?
Incogni offers a 30-day money-back guarantee on new subscriptions. Monthly subscribers can cancel at any time to stop future billing, but partial months are generally not refunded. Confirm the current terms on incogni.com before subscribing.