PrivacyOn vs Incogni

As of October 2026 Incogni sells four plans, all quoted per month but billed annually: Standard at $7.99/mo ($95.88/yr), Unlimited at $14.99/mo ($179.88/yr), Family at $15.99/mo ($191.88/yr) and Family Unlimited at $22.99/mo ($275.88/yr). Standard and Family cover its automated list of 420+ brokers; the Unlimited tiers add unlimited custom removal requests against a further 3,000+ sites. Month-to-month billing is available but costs considerably more; Incogni's own page frames the annual plan as saving roughly $95 a year, so check the current monthly rate on their site before assuming.

PrivacyOn has one feature set and three billing terms. One person pays $29/mo monthly, $99.95/yr annually ($8.33/mo) or $169.95 per two years ($7.08/mo). Couples pay $49/mo, $164.95/yr or $280.95 per two years; a family of up to five pays $69/mo, $229.95/yr or $390.95 per two years. Every plan includes the same removal, re-monitoring, dark web alerts and encrypted Vault; there is no Unlimited tier to upgrade to; every plan is the whole product.

The honest summary: for one person on a one-year term Incogni is about $4 cheaper. On a two-year term PrivacyOn is cheaper per month ($7.08 vs $7.99) and includes monitoring Incogni does not list. For families Incogni's $191.88 beats our $229.95 on headline price, but covers removal only. See the full Incogni cost breakdown and our pricing page for the per-month math side by side.

Most comparison pages stop at site counts. The number that matters more is what happens after a request is sent, and that is where PrivacyOn publishes something nobody else in this comparison does. Our Data Broker Response Report is recomputed daily from our own removal system. As of 12 October 2026 it covers 621 authorized-agent requests sent to 75 brokers. Only 22% had received any reply; 46% of first replies were nothing more than an auto-acknowledgement; 29% of substantive replies told us to go and fill in a web form instead; and 59% of requests old enough to measure were still unanswered after 14 days. Where a broker did confirm deletion, the median time from request to confirmation was about 42 hours (a small sample of 14 so far, which we flag on the report itself).

We publish this because it changes how you should judge any removal service, including ours. A broker that never replies has not removed anything, however many "requests sent" a dashboard shows. So PrivacyOn pairs every request with re-scans of the broker site itself and re-files when your listing reappears, and the dashboard tells you which brokers confirmed, which went quiet, and which need a step only you can complete (identity checks and web forms that legally require the data subject). We also measure the other side of the problem: 36% of our automated people-search scans in the last 30 days were blocked by CAPTCHAs or IP bans, which is why "monitoring" claims from any vendor deserve scepticism.

Incogni's dashboard shows requests as sent, in progress or completed. We could not find a published figure for how many of its requests receive a reply or how long a confirmed removal takes. If you are choosing between the two, ask Incogni for that number; we already publish ours.

Both services offer a 30-day money-back guarantee as of October 2026. The practical difference is what you know before the clock starts. Incogni asks you to pay first and then watches requests go out. PrivacyOn's free scan shows your exposed listings before any payment, so you are buying a fix for a problem you have already seen.

PrivacyOn support is by email, with a per-member dashboard for family accounts and a guided checklist for the steps brokers insist the individual completes personally. For how cancellation works on the other side see how to cancel your Incogni subscription.