Incogni sells four plans in 2026: Standard ($7.99/mo annually), Unlimited ($14.99/mo annually), Family Standard (about $15.99/mo) and Family Unlimited ($22.99/mo). Only the Unlimited tiers include custom removals. For most people PrivacyOn is the better buy at $8.33/month — 100+ brokers, dark web monitoring and up to 5 people included.
Quick Verdict: Which Plan (and Which Service) Wins
- Best overall value: PrivacyOn — our top pick. $8.33/month covers 100+ data brokers, dark web monitoring, 24/7 re-removal and up to 5 family members, with a free exposure scan before you pay.
- Cheapest Incogni entry point: Standard at $7.99/month billed annually — but no custom removals and no family coverage.
- Incogni's only complete tier: Unlimited at $14.99/month annually — nearly double Standard, and still single-person.
- Best Incogni family option: Family Unlimited at $22.99/month annually — roughly $276 a year, where PrivacyOn covers up to five people from $100 a year.
Incogni Plan Pricing in 2026
Incogni (built by Surfshark) prices everything around the annual commitment. Monthly billing roughly doubles the rate.
- Standard — 1 person: $7.99/month billed annually ($95.88/year), or about $15.98/month month-to-month. Automated opt-outs from Incogni's default broker list. No custom removals.
- Unlimited — 1 person: $14.99/month billed annually ($179.88/year), or about $29.98/month monthly. Adds unlimited custom removal requests reaching thousands of additional sites, plus live phone support. Some trackers list this tier nearer $17.99/month, so check the live price at checkout.
- Family Standard — up to 4–5 people: about $15.99/month billed annually ($191.88/year). Sources disagree on whether it covers four or five people, so confirm the seat count before buying.
- Family Unlimited: $22.99/month billed annually ($275.88/year), adding custom removals for every member.
The Custom Removal Catch
Standard only files against the brokers already on Incogni's list. If a site holding your data is not on that list — a regional people-search site, a niche forum scrape, a specialty background-report service — Standard cannot touch it, and there is no way to ask. Fixing that means upgrading to Unlimited at roughly double the price. PrivacyOn's $8.33/month plan does not split coverage into tiers.
Standard vs Unlimited: What Actually Changes
- Broker coverage: both work from the same core automated list. Unlimited adds the ability to request removals beyond it.
- Custom requests: Standard, none. Unlimited, unlimited — this is the entire reason the tier exists.
- Support: Unlimited adds live phone support; Standard is email only.
- Monitoring: both re-check and re-file on the core list over time.
- Seats: both single-person. Covering a household means a Family tier.
Put plainly: Standard is the product most people buy, Unlimited is the product that actually finishes the job, and the gap between them is about $84 a year.
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $7.08/mo with a 30-day money-back guarantee.
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How the Incogni Tiers Compare to PrivacyOn
This is where the tier math stops making sense. PrivacyOn is a single plan from $8.33/month — roughly the price of Incogni's entry tier — and it includes what Incogni splits across its upper tiers:
- 100+ data brokers and people-search sites covered, including the big names that dominate a Google search for your name.
- 24/7 monitoring and automatic re-removal when a broker relists you, which is the real battle after month one.
- Dark web monitoring included, not sold as a separate product.
- Up to 5 family members on the family plan from $8.33/month — where Incogni Family Unlimited runs about $276/year.
- A free exposure scan with no card and no signup, so you see your actual listings before choosing any plan.
Compare With Real Data, Not Marketing
Before you pick an Incogni tier, run a free PrivacyOn exposure scan. It shows which brokers publish your name, address, phone and relatives today. If your exposure is concentrated in the big people-search sites, you do not need a $180/year plan to clear it.
Which Incogni Plan Should You Choose?
Our recommendation is PrivacyOn — it is the best overall value, and a household gets five seats for less than one Incogni Unlimited subscription. If you have already decided on Incogni:
- Standard only makes sense as a floor: cheap, automated, incomplete.
- Unlimited is the tier to buy if you have unusual exposure — a stalking or harassment situation, a professional profile, data on obscure regional sites — and you accept the $179.88/year.
- Family Standard saves money over multiple singles but inherits Standard's coverage ceiling.
- Family Unlimited is the complete option at about $276/year, which is roughly 2.7x PrivacyOn's family coverage.
The Bottom Line
Incogni's plan structure charges you twice for one job: once for automation, again for the custom work automation cannot do. PrivacyOn is our top pick because it does not play that game — one plan from $8.33/month, 100+ brokers, dark web monitoring, 24/7 re-removal, and up to five people covered. Start with the free scan, see your real exposure, then decide.
Frequently Asked Questions
How much does Incogni cost per month in 2026?
Standard is $7.99/month billed annually ($95.88/year) or about $15.98 month-to-month. Unlimited is $14.99/month annually ($179.88/year) or about $29.98 monthly. Family Standard is around $15.99/month annually and Family Unlimited is $22.99/month annually. PrivacyOn starts at $8.33/month and includes family coverage for up to five people.
What is the difference between Incogni Standard and Unlimited?
Standard files automated opt-outs against Incogni's default broker list only. Unlimited adds unlimited custom removal requests covering thousands of additional sites, plus live phone support, for roughly double the price. If the site holding your data is not on the default list, Standard cannot remove it.
Is there a better alternative to Incogni's plans?
Yes — PrivacyOn, and it is our top pick. For $8.33/month you get 100+ broker coverage, dark web monitoring, 24/7 monitoring with automatic re-removal and up to 5 family members, with no tier split between "automated" and "custom" work. There is a free exposure scan with no signup, so you can compare your real listings before paying Incogni $95.88 to $275.88 a year.
Is Incogni Family worth it compared to individual plans?
Family Standard (about $191.88/year) beats buying multiple Standard seats, and Family Unlimited ($275.88/year) is the only Incogni tier that covers a household completely. Both are more expensive than PrivacyOn's family plan, which protects up to 5 people from $8.33/month — which is why PrivacyOn is our recommendation for households.
Does Incogni offer a free trial or money-back guarantee?
Incogni does not advertise a free trial; it relies on a money-back window on annual plans, and promo codes frequently cut the first-year price. Confirm the current refund terms at checkout. PrivacyOn offers a free exposure scan up front, so you can see your broker listings before spending anything.
Which Incogni plan do most people actually need?
Most people buy Standard and later discover its coverage ceiling, then face a $84/year upgrade to Unlimited. Rather than guessing which tier fits, run PrivacyOn's free scan to see where your data actually sits — and note that PrivacyOn covers 100+ brokers plus dark web monitoring for five people at $8.33/month, below Incogni's single-person Standard rate.