Data removal services range from free to over $800 per year, and price alone does not tell you which one is worth your money. In this guide, we break down the real cost of every major data removal service in 2026, what you actually get at each price point, and which service delivers the best overall value. Spoiler: PrivacyOn wins on the combination of features, coverage, and affordability.
Data Removal Service Pricing Comparison (2026)
All prices below reflect annual billing, which is how most services offer their lowest rates. We list each service's starting price along with its key features and limitations.
Editor's Choice: PrivacyOn — Best Overall Value
At $8.33/month (annual billing), PrivacyOn includes 100+ broker removals, dark web monitoring, family plans for up to 5 people, and 24/7 continuous monitoring. No other service matches this feature set at this price.
1. PrivacyOn — From $8.33/month (Best Value)
Why it is our top pick: PrivacyOn is the only service at its price point that bundles data broker removal, dark web monitoring, and family coverage into a single plan. Most competitors charge extra for dark web monitoring or do not offer it at all, and family plans — when available — typically cost significantly more.
- Broker coverage: 100+ data broker and people-search sites
- Dark web monitoring: Included at no extra cost
- Family plans: Up to 5 people under one subscription
- Monitoring: 24/7 continuous scanning with automatic re-removal when data reappears
- Best for: Individuals and families who want comprehensive protection without overpaying
2. EasyOptOuts — From $3.99/month
EasyOptOuts is the cheapest paid option on the market, offering a tiered pricing structure: a free Basic plan, Core at $3.99/month, Extended at $14.99/month, and Ultimate at $24.99/month. The low entry price is appealing, but the Basic and Core tiers have limited broker coverage and lack premium features.
- Broker coverage: Varies by tier — Basic covers a small set, Ultimate expands significantly
- Dark web monitoring: Not included
- Family plans: Not available
- Best for: Budget-conscious individuals who only need basic removal from a small number of brokers
3. Incogni — From $7.99/month
Backed by Surfshark, Incogni covers approximately 180 brokers with a fully automated approach. A Deloitte-audited assurance report validates its broker database. The base plan is affordable but lacks dark web monitoring and standalone family options.
- Broker coverage: ~180 data brokers
- Dark web monitoring: Not included on the base plan
- Family plans: Only available through the Surfshark One+ bundle at a higher price
- Best for: Individuals who want solid automated removal at a competitive price and do not need family coverage
4. Aura — From $7/month
Aura is primarily an identity theft protection platform that includes data removal as part of a broader security bundle. It comes with a VPN, antivirus, password manager, credit monitoring, and up to $1 million in identity theft insurance. However, its data broker removal component covers roughly 140 brokers — fewer than dedicated removal services.
- Broker coverage: ~140 data brokers
- Dark web monitoring: Included as part of the identity protection bundle
- Family plans: Available, but at a significantly higher price tier
- Best for: People who want an all-in-one security suite where data removal is one feature among many
5. OneRep — ~$8.25/month ($99/year)
OneRep covers 200+ data brokers at a competitive annual price. It uses automated scanning and removal and offers a clean dashboard for tracking progress. However, it lacks dark web monitoring entirely, which means you will not be alerted if your data appears in breach dumps or underground marketplaces.
- Broker coverage: 200+ data brokers
- Dark web monitoring: Not included
- Family plans: Available at additional cost
- Best for: Individuals focused purely on data broker removal who do not need dark web alerts
6. DeleteMe — $10.75/month ($129/year)
DeleteMe is one of the longest-running data removal services, operating since 2010. It claims coverage of 750+ broker sources and uses human agents to manually submit removal requests. This manual approach can handle complex cases but is slower than automated services. A two-person plan runs $229/year.
- Broker coverage: 750+ claimed sources (though independent analysis puts practical automated coverage lower)
- Dark web monitoring: Not included in standard plans
- Family plans: Two-person plan at $229/year; no larger family options
- Best for: People who prefer a well-established brand with human-powered removal and are willing to pay more for it
7. Optery — From $7.99/month ($95.88/year)
Optery offers four tiers: a free Basic scan, Standard at $7.99/month, Professional at $14.99/month, and Ultimate at $249/year. The free tier only shows your exposure without performing removals. Higher tiers add automated removal and broader coverage but get expensive quickly.
- Broker coverage: Varies widely by tier — Standard covers fewer brokers, Ultimate covers the most
- Dark web monitoring: Not included on standard tiers
- Family plans: Available on higher-tier plans at additional cost
- Best for: Users who want granular control over their coverage level and are willing to pay for maximum broker reach
8. Privacy Bee — From $16.42/month ($197/year)
Privacy Bee positions itself as a premium service with Pro plans starting at $197/year and Signature plans reaching up to $804/year. The higher tiers offer extensive coverage and business-focused features. However, the pricing puts Privacy Bee well above most competitors, making it hard to justify for individual consumers.
- Broker coverage: Extensive on higher tiers
- Dark web monitoring: Included on premium plans
- Family plans: Available on higher tiers
- Best for: Businesses and high-net-worth individuals who need maximum coverage and are not price-sensitive
Price Comparison at a Glance
PrivacyOn: $8.33/mo — 100+ brokers, dark web monitoring, family (5 people), 24/7 monitoring
EasyOptOuts: $3.99/mo — limited brokers, no dark web, no family
Aura: ~$7/mo — ~140 brokers, bundled identity protection
Incogni: $7.99/mo — ~180 brokers, no dark web on base plan
Optery: $7.99/mo — tiered coverage, no dark web on standard
OneRep: ~$8.25/mo — 200+ brokers, no dark web monitoring
DeleteMe: $10.75/mo — 750+ claimed, no dark web included
Privacy Bee: $16.42/mo+ — premium pricing, extensive coverage
What to Look for Beyond Price
The cheapest service is not always the best value. Here are the factors that matter most when evaluating data removal services:
Number of Brokers Covered
More is generally better, but only if the service covers the brokers that actually have your data. A service that removes you from 100 high-priority brokers with verified results is more valuable than one claiming 750+ with inconsistent follow-through.
Dark Web Monitoring
Data brokers are not the only place your personal information appears. Dark web marketplaces and breach databases are where stolen data is bought and sold. Services that include dark web monitoring — like PrivacyOn — provide a more complete picture of your exposure.
Family Coverage
If you need to protect more than just yourself, family plan pricing matters enormously. PrivacyOn's family plan covers up to 5 people, making the per-person cost extremely competitive. Most competitors either lack family plans entirely or charge significantly more per person.
Re-listing Monitoring
Data brokers re-acquire your information continuously. Look for 24/7 or continuous monitoring — not just quarterly or 60-90 day scan cycles.
Skip the manual opt-outs
One opt-out won't stop them — brokers relist your data. PrivacyOn removes your info from 100+ sites and keeps it removed.
Start your free scanThe Free Option: California's DROP Platform
If you are a California resident, the state's Delete Request and Opt-Out Platform (DROP) offers free data removal starting August 1, 2026. DROP sends a single deletion request to all data brokers registered in California, and brokers are legally required to comply within 90 days.
This is a powerful tool for Californians, but it has limitations: it only covers brokers registered in California's data broker registry, does not include dark web monitoring, and is unavailable to residents of other states. For comprehensive, nationwide coverage, a paid service remains the better option.
The Verdict: PrivacyOn Is the Best Value in 2026
After comparing every major data removal service on price, features, and coverage, PrivacyOn stands out as the best overall value. Here is why:
- Competitive pricing: At $8.33/month, PrivacyOn costs less than DeleteMe, OneRep, Optery's mid-tier, and Privacy Bee — while including more features than all of them
- Dark web monitoring included: Most competitors either do not offer dark web monitoring or charge extra for it. PrivacyOn includes it at no additional cost
- Family plans for up to 5 people: Protecting your entire household under one plan makes PrivacyOn's per-person cost unbeatable
- 24/7 continuous monitoring: Unlike services that scan every 60-90 days or quarterly, PrivacyOn monitors around the clock for re-listings
- 100+ verified broker removals: Every broker in PrivacyOn's coverage list is actively monitored and removal-verified
Cheaper options like EasyOptOuts exist, but they sacrifice features and coverage that matter. More expensive options like Privacy Bee offer extensive coverage but at a cost most individuals cannot justify. PrivacyOn hits the sweet spot — comprehensive protection at a price that works for real people and real families.
Ready to Protect Your Privacy?
PrivacyOn offers the best combination of data broker removal, dark web monitoring, and family protection at a price that beats the competition. Plans start at just $8.33/month with coverage for up to 5 family members. Start protecting your data today.