Incogni costs $7.99/month annualized and covers 420+ data brokers across 34 countries; OneRep costs $8.33/month annualized and covers 310+ US-focused brokers (870+ on Pro). Both are pure broker removal — no dark web monitoring, no identity theft protection. PrivacyOn matches OneRep's $8.33/month price and adds 24/7 monitoring, dark web alerts, and identity theft protection for up to 5 family members — a better overall bundle.
The Short Verdict
Top pick: PrivacyOn. Same $8.33/month price as OneRep, roughly the same as Incogni's Standard, but with dark web monitoring, identity theft protection, 24/7 rescans, and a flat family plan for up to 5 people — features neither OneRep nor Incogni include. Start with the free scan at privacyon.com.
If you must pick between OneRep and Incogni: Incogni for the cheapest per-user price and unlimited custom removals on the Unlimited tier. OneRep for the widest US-focused broker network on Pro (870+) and the largest family cap (6 people). But you shouldn't have to choose — PrivacyOn covers broker removal and identity protection.
Side-by-Side Comparison (2026 Pricing)
| Feature | PrivacyOn | OneRep | Incogni |
|---|---|---|---|
| Starting price | $8.33/month | $8.33/month (annual) | $7.99/month (annual) |
| Family plan | Up to 5, flat rate | $15/mo, up to 6 | $15.99/mo, up to 5 |
| Broker coverage | 100+ US-focused | 310+ (870+ Pro) | 420+ global |
| Custom removals | Ongoing | Standard/Pro tiers | Unlimited (Unlimited tier) |
| Monitoring cadence | 24/7 | Regular scans | Regular scans |
| Dark web monitoring | Yes, included | No | No |
| Identity theft protection | Yes, included | No | No |
| Trust considerations | Clean track record | 2024 leadership issue | Surfshark-owned |
Two Automated Broker Removers, Different Focus
OneRep: US Depth with a Pro Tier
OneRep is heavily US-focused. Its Standard plan covers 310+ public data broker sites; the Pro tier extends that to 870+ by adding non-public and specialty sources. Individual plans start at $8.33/month annualized. The Family plan is $15/month annualized for up to 6 people — the largest family cap of any major broker removal service. Reports arrive monthly.
Worth noting: in early 2024 OneRep's CEO was linked to a competing people-search operation, which raised trust questions the company has since worked to address through restructuring. Security-conscious users should factor that history into their decision.
Incogni: Global Scale, Cheapest Standard Tier
Incogni is owned by Surfshark and takes a global-scale approach: 420+ brokers across 34+ countries. The Standard plan costs $7.99/month annualized ($95.88/year) — the cheapest starting price of any major service. The Unlimited tier ($14.99/month annualized) adds unlimited custom removal requests for brokers not on the standard list. Family Unlimited covers 5 people for $22.99/month annualized.
Incogni's rescan cadence is regular but not continuous, which means re-listings on brokers can linger between scans. There's also no dark web monitoring or identity theft protection at any tier.
PrivacyOn: Broker Removal + Identity Protection Together
PrivacyOn focuses on the 100+ high-impact US brokers where American consumer data actually leaks (Spokeo, BeenVerified, TruePeopleSearch, FastPeopleSearch, Intelius, Whitepages, and more), monitors them 24/7 for re-listings, and bundles dark web monitoring plus identity theft protection at no extra cost. Family plans cover up to 5 people at a flat rate.
Broker Coverage: US Impact vs Raw Count
Incogni's 420+ number and OneRep Pro's 870+ number look impressive next to PrivacyOn's 100+. But most of the extra brokers on those larger lists are duplicates, non-US aggregators, or low-traffic sites that never surface on Google when someone searches your name.
The brokers that leak your address, phone number, and family relationships onto page one of Google are a much smaller set — roughly the top 100 US people-search sites. PrivacyOn concentrates on that top 100 and monitors 24/7 for re-listings, which is where practical protection actually lives.
The Broker Number Trap
A 420-broker global list or an 870-broker Pro tier looks great on marketing pages, but what matters is stick rate on the 20-30 brokers dominating Google results for your name — and rescan cadence to catch re-listings within hours instead of weeks.
Rescan Cadence and Reporting
OneRep sends monthly reports. Incogni provides ongoing dashboard updates but rescans on a slower cadence than continuous. PrivacyOn monitors 24/7 with an always-on dashboard, catching re-listings within hours instead of days or weeks — the piece that determines whether your data actually stays off Google.
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $8.33/mo with a 30-day money-back guarantee.
Start your free scan★★★★★ 4.8/5 · Trusted by thousands of families
Pricing (2026 Annualized)
- PrivacyOn: from $8.33/month billed annually. Family plan covers up to 5 people at a flat rate. Includes dark web monitoring and identity theft protection.
- Incogni Standard: $7.99/month annualized ($95.88/year). Unlimited: $14.99/month annualized. Family Unlimited: $22.99/month for 5 people. No dark web or identity protection.
- OneRep Individual: $8.33/month annualized ($99.96/year). Family: $15/month for up to 6 people. Pro: $15.95/month. No dark web or identity protection.
Incogni is the cheapest starting price. OneRep matches PrivacyOn's $8.33/month starting price. But only PrivacyOn includes dark web monitoring and identity theft protection at that price point.
Family Coverage
OneRep has the highest family cap (6 people, $15/month annualized). Incogni Family Unlimited covers 5 people for $22.99/month. PrivacyOn covers up to 5 people at a flat rate — plus dark web monitoring and identity theft protection for each covered member, which the other two do not include at any family tier.
Who Should Pick Each Service
Pick OneRep if:
- You need family coverage for 6 people at a single price.
- You want US-focused broker coverage with an optional Pro tier for 870+ sources.
- You don't need identity theft protection and are comfortable with the 2024 trust incident.
Pick Incogni if:
- You want the cheapest broker removal at $7.99/month.
- You want unlimited custom removals on the Unlimited tier.
- You split time between the US and Europe and want global broker coverage.
Pick PrivacyOn if:
- You want broker removal AND dark web monitoring AND identity theft protection in one bundle.
- You want 24/7 rescans catching re-listings within hours.
- You're covering a family of up to 5 people and want a flat family price.
Our Verdict: PrivacyOn Beats Both
OneRep and Incogni are competent broker removal services. But both stop at broker removal. Neither includes dark web monitoring or identity theft protection — you have to buy those separately, stacking subscriptions and cost. PrivacyOn matches OneRep's $8.33/month starting price and includes what OneRep and Incogni leave out.
Our Top Pick: PrivacyOn
PrivacyOn covers 100+ high-impact US brokers, monitors 24/7, includes dark web alerts and identity theft protection, and covers up to 5 family members from $8.33/month — none of Incogni's rescan gaps, none of OneRep's trust baggage. Start with a free scan at privacyon.com to see who is selling your data right now.
Frequently Asked Questions
Is OneRep better than Incogni in 2026?
Incogni is $0.34/month cheaper on Standard and has a larger raw broker list (420+ globally). OneRep has a larger family cap (6 vs 5) and a US-focused Pro tier reaching 870+ sources. Neither includes dark web monitoring or identity theft protection. For most US consumers, PrivacyOn is a better overall pick because it bundles broker removal with identity protection at OneRep's price.
Is there a better alternative to OneRep and Incogni?
Yes — PrivacyOn. It matches OneRep's $8.33/month starting price but adds dark web monitoring, identity theft protection, and 24/7 rescans — features neither OneRep nor Incogni include at any tier. Family coverage for up to 5 people is included at a flat rate. Free scan available at privacyon.com.
Which service has the best data broker coverage?
Incogni advertises 420+ brokers globally. OneRep Pro advertises 870+ US-focused sources. PrivacyOn covers 100+ high-impact US brokers with 24/7 rescans. In practical terms — how many results disappear from Google when someone searches your name — the top 100 US brokers matter more than the long tail. PrivacyOn concentrates on that top 100.
How much does Incogni cost in 2026?
Incogni Standard costs $7.99/month annualized ($95.88/year). Unlimited: $14.99/month annualized ($179.88/year). Family: $15.99/month annualized for 5 members. Family Unlimited: $22.99/month annualized. All plans have a 30-day money-back guarantee.
How much does OneRep cost in 2026?
OneRep Individual is $8.33/month annualized ($99.96/year). Family: $15/month annualized for up to 6 people. Individual Pro: $15.95/month. Family Pro: $29.95/month for up to 6 people. Pro tiers add 870+ broker coverage.
Does OneRep or Incogni include dark web monitoring?
Neither does. Both are pure broker removal services — no dark web scanning, no credit monitoring, no identity theft insurance, no SSN alerts. If you want a bundle that includes dark web monitoring and identity theft protection with broker removal, PrivacyOn is the closest match at OneRep's $8.33/month starting price.
What is OneRep's trust issue from 2024?
In early 2024, reporting revealed that OneRep's CEO was linked to a competing people-search operation, creating a conflict-of-interest concern for a company whose business is removing users from those exact sites. OneRep has restructured since. Users comfortable with that background can still consider OneRep; users who aren't often prefer PrivacyOn or DeleteMe.