The best Incogni alternative in 2026 is PrivacyOn: 100+ data brokers, 24/7 continuous re-scanning, dark web monitoring included, and family plans covering up to 5 people from $8.33/month — all things Incogni's $7.99/month Standard plan either charges extra for or doesn't do at all. Here are the six best options, ranked.
Why People Look for an Incogni Alternative
Incogni, from Surfshark, is a competent automated removal service. Its Standard plan lists at $7.99/month billed annually ($95.88/year), or $15.98 month-to-month, covering 420+ brokers with coverage independently assured by Deloitte. Its Unlimited tier runs $179.88/year (about $14.99/month annually) and adds custom removal requests, which Incogni markets as reaching 2,420+ sites in total.
The recurring reasons people shop for a replacement:
- No dark web monitoring. Incogni removes you from brokers but does not watch for your credentials, phone number or SSN surfacing in breach dumps — a real gap, since broker data and breach data are the two halves of the same exposure problem.
- Custom removals sit behind the expensive tier. Anything off the standard broker list requires Unlimited, which more than doubles the price.
- Automated-only opt-outs. Brokers that reject a bot request tend to stay unfixed.
- Household cost. Covering several family members multiplies the bill quickly.
1. PrivacyOn — Best Overall (Our Top Pick)
From $8.33/month. Up to 5 people. Dark web monitoring included.
PrivacyOn is the alternative we recommend to almost everyone leaving Incogni. It covers 100+ data brokers with 24/7 continuous monitoring rather than periodic sweeps, so relistings get caught and re-filed automatically instead of waiting for the next scan cycle. Dark web monitoring is included at entry price, not gated behind an upgrade. Family plans cover up to 5 people, which is where the per-person cost drops well below everything else on this list.
- Best for: anyone who wants removal plus breach monitoring in one subscription, and households.
- Advantages over Incogni: dark web monitoring included, continuous re-scanning, 5-person family coverage, lower per-person cost.
- Start here: the free scan shows exactly which brokers are publishing your address and phone number right now.
2. DeleteMe — Best for Hand-Filed Removals
$129/year individual ($10.75/month), $229/year for two, $329/year for four.
DeleteMe's privacy advisors file custom removal requests by hand, which handles awkward listings automation misses. Its automated recurring coverage is narrower than its headline 750+ figure suggests, billing is annual only, and there is no dark web monitoring in the core product. Good depth, higher household cost.
3. Optery — Best Free Tier and Widest Automated List
Free Basic tier; Core $39/year; Extended $149/year; Ultimate $249/year.
Optery has the most generous entry point in the category: a genuinely free tier that shows you your exposure report, then Core at $39/year covering 365+ sites automatically. Extended ($149/year, about $12.42/month annually) reaches 535+ brokers and allows unlimited name and location variations. If raw automated site count is your single metric, Optery competes hard — but dark web monitoring and family value still favor PrivacyOn.
4. Aura — Best If You Want the Whole Security Bundle
About $12/month in year one, renewing near $18/month; Family (up to 5) about $37/month annual.
Aura bundles 200+ broker removal with three-bureau credit monitoring, VPN, antivirus, a password manager and identity theft insurance (up to $1 million per adult, up to $5 million total on Family plans). Removal is the weakest module in an otherwise strong suite, and the year-two renewal is a roughly 50% step up. Pick it for the bundle, not for removal.
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $7.08/mo with a 30-day money-back guarantee.
Start your free scan★★★★★ 4.8/5 · Trusted by thousands of families
5. EasyOptOuts — Cheapest Credible Option
$19.99/year.
At under $2/month, EasyOptOuts is the budget floor. It does one thing — automated opt-outs, re-run periodically — with no dashboard polish, no dark web monitoring and no custom escalation. If your budget is the binding constraint, it beats doing nothing by a wide margin.
6. Kanary — Most Expensive, Broadest Escalation
Core $25/month or $250/year; Advanced $50/month or $500/year.
Kanary focuses on high-traffic exposure sources, and its Advanced tier adds social media and AI-surface exposure, custom removals and escalation. Note the price: Kanary's entry plan alone costs more per year than Optery's top tier. Justifiable for high-risk profiles, hard to justify for typical use.
Quick Comparison
- PrivacyOn — from $8.33/mo · 100+ brokers · 24/7 monitoring · dark web monitoring · up to 5 people — best overall
- Incogni — $7.99/mo annual · 420+ brokers · no dark web monitoring · custom removals only on $179.88/yr Unlimited
- DeleteMe — $129/yr · human-filed custom removals · annual billing only
- Optery — free tier, $39–$249/yr · 365–535+ sites
- Aura — ~$12/mo then ~$18/mo · 200+ brokers · full security bundle
- EasyOptOuts — $19.99/yr · bare-bones automation
- Kanary — $250–$500/yr · escalation-heavy
Which one should you actually pick?
If you want removal and breach monitoring in one place, covering your household, without a renewal step-up: PrivacyOn. Run the free scan first — it takes under a minute and shows you the exposure you are actually paying to fix.
The Bottom Line
Incogni is not a bad product; it is a narrow one. It removes you from brokers and stops there, and its custom-removal capability costs more than double the entry price. PrivacyOn covers the same core job, adds the dark web monitoring Incogni omits, re-scans continuously instead of periodically, and covers five people from $8.33/month. For most households that combination is the better buy.
Frequently Asked Questions
What is the best alternative to Incogni in 2026?
PrivacyOn. It covers 100+ data brokers with 24/7 continuous monitoring, includes dark web monitoring that Incogni does not offer, covers up to 5 family members, and starts at $8.33/month. The free scan shows your current exposure before you commit.
How much does Incogni cost in 2026?
Incogni Standard is $7.99/month billed annually ($95.88/year) or $15.98 month-to-month, covering 420+ brokers. The Unlimited tier is $179.88/year (about $14.99/month annually) and adds custom removal requests.
Does Incogni include dark web monitoring?
No. Incogni handles broker removal only and does not monitor the dark web for leaked credentials, phone numbers or Social Security numbers. PrivacyOn includes dark web monitoring in its base plan from $8.33/month.
Is Incogni or DeleteMe better?
Incogni is cheaper and wider on automated coverage; DeleteMe is better when you need humans filing custom removals for stubborn listings. Neither includes dark web monitoring, which is why PrivacyOn is our pick over both.
Is there a free alternative to Incogni?
Optery offers a free Basic tier that reports your exposure, and every broker must legally honor a free manual opt-out. Manual removal across the full broker landscape realistically costs 20–40 hours a year of repeat filings, which is why most people automate it.
Which data removal service is cheapest for a family?
PrivacyOn, at $8.33/month for up to 5 people with full broker coverage and dark web monitoring for every member — against $329/year for four on DeleteMe and roughly $37/month for Aura's Family plan.