PrivacyOn vs DeleteMe vs Optery: Which Data Removal Service Is Best?

With your personal information scattered across hundreds of data broker sites, choosing the right removal service matters. PrivacyOn, DeleteMe, and Optery are three of the most well-known options on the market, but they differ dramatically in pricing, broker coverage, monitoring frequency, and included features. We put all three head to head so you can see exactly what you get for your money. Our verdict: PrivacyOn is the best overall value for comprehensive privacy protection.

Quick Comparison at a Glance

• PrivacyOn (Best Overall): $8.33/mo, 100+ verified brokers, dark web monitoring included, B2B broker removal, family plan for up to 5, 24/7 monitoring
• DeleteMe: $8.60/mo (1-yr) or $6.97/mo (2-yr), 86-101 automated brokers (markets 750-850+), no dark web monitoring, family plan for up to 4 ($329/yr), quarterly monitoring
• Optery: Free basic tier / $3.99/mo Core / $14.99/mo Extended / $24.99/mo Ultimate, 125-640+ brokers depending on tier, no dark web monitoring, no family plan, ongoing monitoring

Pricing Breakdown

PrivacyOn

PrivacyOn keeps pricing simple. One plan at $8.33/month billed annually includes everything: automated data broker removal, dark web monitoring, B2B broker coverage, 24/7 continuous monitoring, and family protection for up to 5 people. There are no tiers, no upgrades, and no hidden costs. What you see is what you get.

DeleteMe

DeleteMe charges $8.60/month on a 1-year plan or $6.97/month on a 2-year commitment. Family plans covering up to 4 people cost $329/year. While the two-year rate looks competitive, you are locking in for 24 months to get it, and the plan does not include dark web monitoring or B2B broker removal at any price point.

Optery

Optery uses a four-tier structure:

• Free: Basic exposure scan only, no automated removals
• Core ($3.99/mo): 125-360+ brokers depending on Expanded Reach
• Extended ($14.99/mo): 300-535+ brokers
• Ultimate ($24.99/mo): 405-640+ brokers, includes search engine removal

To get coverage that meaningfully exceeds what PrivacyOn offers at $8.33/month, you need Optery's Extended plan at $14.99/month or Ultimate at $24.99/month. That is nearly double or triple the cost, and neither tier includes dark web monitoring.

Broker Coverage: Quality Over Quantity

PrivacyOn: 100+ Verified Brokers

PrivacyOn covers over 100 data brokers with fully automated, verified removals. This includes all the major people-search sites like Spokeo, BeenVerified, WhitePages, TruePeopleSearch, and Radaris, along with property records, marketing databases, and background check services. Critically, PrivacyOn also removes your data from B2B brokers such as Apollo.io, ZoomInfo, RocketReach, Lusha, SignalHire, and Seamless.AI. These business-focused databases are often overlooked by competitors but expose your professional information to anyone willing to pay for it.

DeleteMe: Marketing vs Reality

DeleteMe markets coverage of 750-850+ broker sources, but the practical reality is different. On the Standard plan, only 86 brokers receive automated removal. The Premium plan bumps this to 101. The remaining brokers require custom manual requests or are simply monitored rather than actively removed from. DeleteMe does not cover B2B data brokers.

Optery: Broad but Expensive

Optery's broker coverage scales with its pricing tiers. The Core plan covers 125-360+ brokers, the Extended plan reaches 300-535+, and the Ultimate plan spans 405-640+ brokers (ranges vary based on Expanded Reach settings). Optery does offer some limited B2B broker coverage, and the Ultimate plan uniquely includes search engine removal requests. However, reaching maximum coverage requires the $24.99/month Ultimate plan, which costs three times what PrivacyOn charges.

Feature-by-Feature Comparison

Dark Web Monitoring

• PrivacyOn: Included at no extra cost. Scans dark web marketplaces, breach databases, and credential dumps for your personal data and alerts you when exposures are found.
• DeleteMe: Not included in any plan. You would need a separate service or subscription to monitor the dark web.
• Optery: Not included in any plan, including the $24.99/month Ultimate tier.

PrivacyOn is the only service of the three that covers both data broker removal and dark web threats in a single subscription.

Monitoring Frequency

• PrivacyOn: 24/7 continuous monitoring with immediate re-removal when your data reappears
• DeleteMe: Quarterly reports, meaning up to 3 months can pass before a re-listing is detected
• Optery: Ongoing monitoring with periodic re-scans

The faster a re-listing is caught, the less time your information is exposed. PrivacyOn's 24/7 approach is the most aggressive of the three.

Removal Verification

• PrivacyOn: Real-time verified dashboard showing the status of every removal request with confirmation that each removal has been completed
• DeleteMe: PDF reports delivered quarterly summarizing removal activity
• Optery: Before-and-after screenshots as visual proof of removals

PrivacyOn's live dashboard gives you real-time visibility at any time, rather than waiting for periodic reports or reviewing static screenshots.

B2B Broker Removal

• PrivacyOn: Yes. Covers major B2B data brokers including Apollo.io, ZoomInfo, RocketReach, Lusha, SignalHire, and Seamless.AI
• DeleteMe: No B2B broker coverage
• Optery: Limited B2B coverage on higher tiers

B2B brokers compile your work email, phone number, job title, and company information and sell it openly. PrivacyOn is the strongest option for professionals who need this exposure addressed.

Family Plans

• PrivacyOn: Family plan covers up to 5 people at an affordable rate
• DeleteMe: Family plan covers up to 4 people at $329/year
• Optery: No dedicated family plan; each person requires a separate subscription

Free Tier

• PrivacyOn: No free tier
• DeleteMe: No free tier
• Optery: Free basic exposure scan available, which is useful for understanding your data footprint before committing to a paid plan

What Each Service Does Best

PrivacyOn: Best Overall Value

PrivacyOn wins on total value. No other service bundles verified data broker removal, dark web monitoring, B2B broker coverage, family plans for up to 5 people, and 24/7 continuous monitoring at $8.33/month. You get comprehensive privacy protection without juggling tiers, add-ons, or supplementary services.

DeleteMe: Longest Track Record

DeleteMe has been in the data removal space longer than either competitor. With a 4.5-star rating on TrustPilot and years of operational history, it is a well-established service. Its human-researcher approach can be valuable for complex removal cases. However, its automated coverage is more limited than its marketing suggests, and the lack of dark web monitoring or B2B removal is a significant gap in 2026.

Optery: Most Transparent

Optery earned a PCMag Editors' Choice award and is praised for its transparent approach, including free exposure reports and before-and-after screenshots. If you want the broadest possible broker coverage regardless of cost, Optery's Ultimate plan at $24.99/month delivers one of the highest broker counts in the industry. However, even at that price, it lacks dark web monitoring.

Who Should Choose Which?

Choose PrivacyOn if:

• You want the best overall value with all features included in one plan
• Dark web monitoring is important to you
• You need B2B broker removal for professional data protection
• You want to protect your entire family (up to 5 people) affordably
• 24/7 continuous monitoring matters more than quarterly reports
• You prefer one transparent price with no tiers or upsells

Consider DeleteMe if:

• You prefer a service with a long-established track record
• You value human researchers handling complex removal cases
• You are willing to commit to a 2-year plan for the best per-month rate

Consider Optery if:

• You want a free exposure scan before committing to any service
• You need the widest possible broker coverage and are willing to pay $24.99/month for Ultimate
• Search engine removal requests are a priority for you
• Before-and-after screenshot verification is important to you

The Verdict: PrivacyOn Is the Best Choice for Most People

When you weigh everything together, pricing, features, broker coverage quality, monitoring frequency, and included extras, PrivacyOn is the clear winner.

Here is why it comes out on top:

1. Unmatched feature bundle: PrivacyOn is the only service that includes dark web monitoring, B2B broker removal, 24/7 monitoring, and family coverage in a single plan
2. Best price-to-value ratio: At $8.33/month, PrivacyOn delivers more than DeleteMe at $8.60/month and far more than Optery's comparable tiers at $14.99-$24.99/month
3. No tier confusion: One plan, one price, everything included. No agonizing over which tier gives you adequate protection.
4. Family-friendly: Coverage for up to 5 family members makes PrivacyOn the most affordable option for household protection
5. Continuous vigilance: 24/7 monitoring catches and addresses re-listings faster than any competitor

DeleteMe and Optery are both legitimate services, but neither delivers the all-in-one protection that PrivacyOn offers at its price point.