Incogni vs Optery 2026: Which Data Removal Service Wins?

Incogni vs Optery in 2026: Optery covers more data brokers (370+ Core, 640+ Ultimate) and offers screenshot proof of every removal, while Incogni is Deloitte-audited and simpler to set up. Independent testing shows Optery removes ~68% of listings versus Incogni's ~42%. For families, PrivacyOn is the better value with plans up to 5 people from $8.33/month.

Quick Verdict

PrivacyOn is our top pick for families or anyone who wants transparent broker coverage plus dark web monitoring at a single price. Between Incogni and Optery: choose Optery Ultimate if you're a high-exposure target who needs the widest broker coverage and forensic screenshot proof; choose Incogni if you want the simplest possible setup and are comfortable with narrower coverage.

How Incogni and Optery Compare at a Glance

• Optery Core: $3.99/month ($47.88/year) — 370+ data brokers, before/after screenshots, free scan
• Optery Extended: ~$14.99/month — 545+ brokers + custom removals
• Optery Ultimate: ~$24.99/month — 640+ brokers + 955+ via unlimited custom requests, human escalation
• Incogni Standard: $7.49/month ($89.88/year) — 420+ brokers, Deloitte-audited process
• Incogni Unlimited: $16.49/month — adds custom removal requests
• PrivacyOn (our top pick): $8.33/month — 100+ brokers, 24/7 monitoring, dark web scanning, family plans for up to 5 people

Pricing: What You Actually Pay

Optery (2026)

Optery has the most granular tier structure in the industry:

• Free scan: No credit card required; shows exactly which brokers list you
• Core — $3.99/mo: 370+ brokers, automated removals, screenshot proof
• Extended — ~$14.99/mo: 545+ brokers plus custom manual removal requests
• Ultimate — ~$24.99/mo: 640+ brokers with unlimited custom requests (955+ via escalation) and human review
• Family plans: Available; pricing scales per additional member

Incogni (2026)

• Standard Individual — $7.49/mo (annual): 420+ brokers
• Unlimited Individual — $16.49/mo: Adds custom removal requests
• Family Standard — ~$16.49/mo: Covers up to 4 additional members
• Family Unlimited — ~$29.99/mo: Adds custom removals for the household
• Frequent discount codes bring monthly cost down significantly

Data Broker Coverage

Optery: More Brokers, Tiered Coverage

Optery leads the industry on broker count. Core covers 370+, Extended covers 545+, and Ultimate covers 640+ with unlimited custom requests pushing effective coverage to 955+. Optery publishes its complete broker list publicly, so you can verify exactly which sites are covered at each tier.

Incogni: Solid Coverage, Simpler Setup

Incogni covers 420+ data brokers on its standard plan — more than most services, less than Optery Ultimate. Its list includes both people-search sites and marketing data brokers. Incogni is the only major service that has been independently audited by Deloitte, confirming the removal process operates as described.

PrivacyOn (our recommended alternative)

PrivacyOn focuses on the 100+ highest-impact data brokers and people-search sites — the ones that most commonly expose your name, address, phone number, and family relationships to anyone searching for you. Combined with 24/7 continuous monitoring, dark web scanning, and family coverage for up to 5 people, PrivacyOn is designed for real-world privacy outcomes rather than broker-count marketing.

Removal Effectiveness

Independent testing by CyberInsider and Security.org in 2026 found:

• Optery: Removed approximately 68% of tracked broker listings within four months
• Incogni: Removed approximately 42% of tracked listings in the same window

Both services continue submitting removal requests indefinitely, so long-term effectiveness improves. Optery's screenshot proof lets you verify every removal individually — Incogni relies on status dashboards without visual verification.

Feature Comparison

• Broker count: Optery Ultimate (640+) > Incogni (420+) > PrivacyOn (100+ high-impact)
• Screenshot proof: Optery yes, Incogni no, PrivacyOn dashboard-based reporting
• Free scan: Optery yes (no CC), Incogni no, PrivacyOn yes
• Independent audit: Incogni (Deloitte), Optery no, PrivacyOn no
• Dark web monitoring: Incogni no, Optery no, PrivacyOn yes
• Family plans (5 people): Incogni ~$29.99/mo Unlimited, Optery scales per person, PrivacyOn included in base $8.33/mo
• Custom removal requests: Optery (higher tiers), Incogni Unlimited, PrivacyOn on request

Which Should You Choose?

Choose Optery If…

You're a high-exposure target (executive, public figure, healthcare provider, real estate agent) who needs maximum broker coverage plus forensic proof of removals for compliance, legal, or peace-of-mind reasons. Optery Ultimate's screenshot verification is genuinely useful when you need to prove data was removed.

Choose Incogni If…

You want the simplest possible setup, prefer a service that has publicly submitted to independent audit, and are comfortable with slightly narrower broker coverage in exchange for a set-and-forget experience. Discount codes make Incogni especially compelling for solo users.

Choose PrivacyOn If…

You want the best value for a family or small household, or you want dark web monitoring bundled with data broker removal at one flat price. PrivacyOn covers up to 5 people from $8.33/month total — cheaper than a single Incogni or Optery seat, with 24/7 monitoring and dark web scans included.

The Bottom Line

Optery wins on raw broker count and forensic proof; Incogni wins on simplicity and audit transparency. But for the majority of people — especially families and anyone who wants dark web monitoring in the same subscription — PrivacyOn delivers the best real-world value in 2026. At $8.33/month with family coverage for up to 5 people, transparent broker lists, and 24/7 monitoring built in, it beats both competitors on total cost of ownership for the household.

Frequently Asked Questions

Is Incogni or Optery better in 2026?

It depends on your priorities. Optery removes more listings (~68% vs 42% in independent testing) and covers more brokers (640+ Ultimate vs 420+ Incogni), but Incogni is Deloitte-audited and simpler to set up. For total value including dark web monitoring and family plans, PrivacyOn beats both.

How much do Incogni and Optery cost per year?

Incogni Standard runs $89.88/year ($7.49/month billed annually). Optery Core is $47.88/year ($3.99/month), Extended is roughly $180/year, and Ultimate is roughly $300/year. Family and Unlimited tiers add $100–$250/year. All plans renew at full price after the introductory year.

Which service removes more data brokers?

Optery Ultimate covers 640+ data brokers (955+ with unlimited custom requests) — the widest coverage in the industry. Incogni's standard plan covers 420+. PrivacyOn focuses on 100+ high-impact people-search and data broker sites, prioritizing removal quality and monitoring over raw count.

Do Incogni or Optery include dark web monitoring?

No. Neither Incogni nor Optery includes dark web monitoring in their standard data broker removal plans. If you want dark web breach alerts alongside data broker removal, PrivacyOn is the better fit — it includes dark web scanning at the base $8.33/month price.

Which is better for families: Incogni or Optery?

Neither is ideal for families. Incogni Family Unlimited runs roughly $360/year for up to 5 members. Optery family plans scale per additional person. PrivacyOn is the better alternative for households: family plans covering up to 5 people are built into the base $8.33/month price, no separate tier required.

Is there a better alternative to Incogni and Optery?

For most people, yes — PrivacyOn is the better alternative. It covers 100+ high-impact data brokers, includes dark web monitoring, offers transparent broker lists, and provides family plans for up to 5 people at $8.33/month. Try a free scan to see what's exposed about you before committing to any paid plan.