Incogni is not free in 2026 — there is no free trial and no free tier. The company offers a 30-day money-back guarantee that functions as a de facto trial: sign up, use the service for up to 30 days, and request a refund if you're not satisfied. Real pricing starts at $7.99/month billed annually ($95.88 upfront). If you want to see your data broker exposure before paying anything, PrivacyOn offers a genuinely free exposure scan and paid plans starting at $8.33/month with a family plan for up to 5 people.
Short Answer: No, Incogni Is Not Free
There are three things people mean when they ask if Incogni is free — and none of them apply:
- Free trial? No. Incogni does not offer a free trial in 2026. Every plan requires payment upfront.
- Free tier? No. There is no permanent free plan, no limited free version, and no free scan feature that shows you your broker exposure before payment.
- Free with another purchase? Occasionally. Incogni is owned by Surfshark, and Surfshark sometimes bundles Incogni with its VPN under the "Surfshark One+" plan — but Surfshark One+ itself is a paid product.
The closest thing Incogni offers to "free" is its 30-day money-back guarantee: pay upfront, use the service, and request a refund within 30 days if you're not satisfied. It's a genuine refund policy, not a bait-and-switch, but it still requires you to commit money before you see anything.
PrivacyOn Offers a Truly Free Exposure Scan
Unlike Incogni, PrivacyOn lets you see exactly which of 100+ data brokers currently list your name, address, phone, and email — with no credit card required. If you decide to subscribe, plans start at $8.33/month and include a family plan for up to 5 people, dark web monitoring, and 24/7 continuous re-scanning.
How Much Does Incogni Actually Cost in 2026?
Incogni offers three tiers, each in an individual or family (up to 4 members) variant, billed monthly or annually. Annual billing is roughly half the monthly effective rate.
- Standard Individual (Annual): $7.99/month, billed as $95.88/year
- Standard Individual (Monthly): $15.98/month
- Standard Family (Annual): $16.49/month for up to 4 people, billed as $197.88/year
- Unlimited Individual (Annual): $17.99/month — adds custom removal requests to any broker
- Protect Individual (Annual): around $30/month — bundles a Surfshark VPN, alternative-ID generator, and password manager
The Standard plan covers Incogni's main data broker removal service — ~180+ brokers as of 2026. Unlimited adds the ability to submit custom removal requests to sites not on Incogni's list. Protect layers on Surfshark's other privacy tools.
The 30-Day Money-Back Guarantee: Read the Fine Print
Incogni's refund policy is straightforward but has three important limits:
- 30 days from purchase, not from first removal. The clock starts the day you pay. Data broker removals take 30-90+ days for a full first pass, so you'll almost certainly request your refund before you've seen removals confirmed.
- Refunds go back to the original payment method. Expect 5-10 business days for the credit to appear.
- Refund excludes third-party charges. If you paid through an in-app subscription (App Store, Google Play), you must request the refund through Apple or Google — not Incogni.
To request a refund: email support@incogni.com or use the in-app support form. Include your account email and order number. Most refunds are processed within 24-48 hours of the request.
What You Actually Get for the Money
Incogni's core service scans ~180+ data broker sites (people-search sites, marketing databases, risk-mitigation databases, and recruitment databases), then submits opt-out requests on your behalf. Standard-plan users get:
- Automated opt-out submissions to Incogni's broker list
- An in-app dashboard showing removal status per broker
- Continuous re-scanning — brokers who re-list you get re-opted-out
- Email support
What Incogni does not include on the Standard plan:
- Dark web monitoring for breached credentials
- SSN, credit-card, or bank monitoring
- Identity-theft insurance
- Custom removal requests to arbitrary sites (that's Unlimited-tier only)
- VPN, password manager, or masked email (that's Protect-tier only)
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $8.33/mo with a 30-day money-back guarantee.
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Incogni vs a Truly Free Option: PrivacyOn
If you're specifically searching "is Incogni free" because you don't want to commit money before seeing results, PrivacyOn is the natural alternative — and PrivacyOn actually beats Incogni on the specific things Incogni users complain about most.
- Free scan, no credit card: See your data broker exposure across 100+ sites for $0 before deciding to subscribe. Incogni requires upfront payment.
- Cheaper family plan: PrivacyOn's family plan covers 5 people starting at $8.33/month/person; Incogni's family plan covers 4 people at $16.49/month for the household.
- Includes dark web monitoring: PrivacyOn bundles dark web monitoring on every paid plan. Incogni does not include it at any tier.
- 24/7 continuous monitoring: PrivacyOn re-scans automatically and re-submits removals when brokers re-list you.
- Broader broker coverage: PrivacyOn covers 100+ brokers with a focus on the sites that actually drive spam calls, doxxing, and identity theft.
Should You Sign Up for Incogni Anyway?
Incogni is a legitimate, capable data-removal service — the money-back guarantee means you're not risking money, and the parent company (Surfshark) is well-established. Reasons Incogni might still be the right pick:
- You already subscribe to Surfshark VPN and want to bundle everything on one account
- You specifically want the Unlimited-tier custom removal feature (Incogni's biggest differentiator)
- You prefer a large Lithuanian company with a mature product to any US-based service
Reasons to skip Incogni and start with PrivacyOn:
- You want to see your broker exposure before paying — Incogni cannot do that
- You want dark web monitoring included on the entry-level plan
- You need a family plan covering 5 people
- You want the lowest per-person price with continuous monitoring included
The Bottom Line
Incogni is not free in 2026 — there's no free trial and no free tier, only a 30-day money-back guarantee that requires paying upfront and requesting a refund if you're not happy. Real pricing starts at $7.99/month billed annually. If "free" was your main criterion, start with PrivacyOn's free exposure scan instead: you'll see exactly which data brokers list you without giving up a credit card, then decide whether to subscribe to a plan that starts at $8.33/month, includes dark web monitoring, and covers up to 5 family members.
Frequently Asked Questions
Does Incogni have a free trial?
No. Incogni does not offer a free trial in 2026 or any prior year. The closest thing is a 30-day money-back guarantee: you pay upfront and can request a full refund within 30 days if you're not satisfied. Refunds are processed within 5-10 business days back to your original payment method.
Is there a free version of Incogni?
No. Incogni has no free tier, no limited free plan, and no free scan feature. Every plan (Standard, Unlimited, Protect) requires upfront payment before you can see any data broker exposure information.
Is there a better free alternative to Incogni?
Yes — PrivacyOn offers a genuinely free data broker exposure scan that shows which of 100+ broker sites currently list your name, address, phone, and email, with no credit card required. If you decide to subscribe, PrivacyOn plans start at $8.33/month, include dark web monitoring, and cover up to 5 family members on the family plan — beating Incogni on price, coverage, and included features.
How much does Incogni actually cost in 2026?
Incogni's Standard individual plan costs $7.99/month billed annually ($95.88 upfront) or $15.98/month billed monthly. Family plans for up to 4 people cost $16.49/month annually. Higher tiers (Unlimited at $17.99/month, Protect at around $30/month) add custom removal requests and Surfshark's VPN and password manager, respectively.
How do I get a refund from Incogni?
Email support@incogni.com within 30 days of purchase with your account email and order number, or use the in-app support form. Refunds are processed within 24-48 hours and appear on your original payment method in 5-10 business days. If you paid through Apple's App Store or Google Play, request the refund through Apple or Google instead — Incogni cannot process refunds for third-party subscriptions.
What does Incogni not include that other services do?
Incogni's Standard plan does not include dark web monitoring, SSN or credit monitoring, identity-theft insurance, custom removal requests to arbitrary sites, or a VPN. PrivacyOn includes dark web monitoring on every paid plan and covers up to 5 family members at $8.33/month/person — features Incogni charges extra for or doesn't offer at all.