Incogni is not free in 2026 — there is no free trial and no free tier. Every plan requires payment up front. The only "free" pathway is a 30-day money-back guarantee: pay first, request a refund within 30 days. Real pricing starts at $7.99/month billed annually ($95.88 up front) for coverage of 420+ data brokers. If you want to see your broker exposure before spending anything, PrivacyOn offers a genuinely free scan and plans starting at $8.33/month with a family plan for up to 5 people.
Short Answer: No, Incogni Is Not Free
Three interpretations of "free" — and none of them apply to Incogni:
- Free trial? No. Incogni does not offer a free trial in 2026. Every plan requires payment up front.
- Free tier? No. There is no permanent free plan, no limited free version, and no free scan feature that shows you your broker exposure before payment.
- Free bundled with another product? Sometimes. Incogni is owned by Surfshark, and the Surfshark One+ bundle occasionally includes Incogni — but Surfshark One+ itself is a paid subscription.
The closest thing to "free" that Incogni offers is its 30-day money-back guarantee: pay up front, use the service for up to 30 days, and request a refund if you're not satisfied. It's a legitimate refund policy, not a bait-and-switch, but it still requires committing money before you see a single removal report.
PrivacyOn Offers a Truly Free Exposure Scan
Unlike Incogni, PrivacyOn shows you exactly which of 100+ data brokers currently list your name, address, phone, and email — no credit card required. If you decide to subscribe, plans start at $8.33/month and include a family plan for up to 5 people, dark web monitoring, and 24/7 continuous re-scanning. Run your free scan.
How Much Does Incogni Actually Cost in 2026?
Incogni offers three tiers — Standard, Unlimited, and Protect — each available for individuals or families (up to 5 members). Annual billing is roughly half the effective monthly rate.
- Standard Individual (Annual): $7.99/month, billed as $95.88/year — 420+ automated broker removals
- Standard Individual (Monthly): $15.98/month
- Standard Family (Annual): around $16.49/month for up to 5 members
- Unlimited Individual (Annual): $14.99/month — adds unlimited custom removal requests to any site (Incogni claims 3,000+ sites reachable this way)
- Protect Individual (Annual): around $19.99/month — bundles Surfshark VPN, alternative-ID generator, and password manager
The Standard plan covers Incogni's core automated broker list (420+ brokers as of 2026, up from ~180 in earlier years). Unlimited adds custom removal requests to sites outside that list. Protect layers on Surfshark's other privacy tools.
The 30-Day Money-Back Guarantee: Read the Fine Print
Incogni's refund policy is straightforward, but has three important limits:
- 30 days from purchase, not from first removal. The clock starts the day you pay. Full first-pass removals take 30–90+ days, so you'll almost certainly request your refund before seeing every removal confirmed.
- Refunds go back to the original payment method. Expect 5–10 business days for the credit to appear.
- Third-party charges are excluded. If you paid through the App Store or Google Play, you must request the refund through Apple or Google — not Incogni.
To request a refund: email support@incogni.com or use the in-app support form. Include your account email and order number. Most refunds are processed within 24–48 hours.
What You Actually Get for the Money
Incogni's core service scans 420+ data broker sites (people-search sites, marketing databases, risk-mitigation databases, and recruitment databases), then submits opt-out requests on your behalf. Standard-plan users get:
- Automated opt-out submissions to Incogni's broker list
- An in-app dashboard showing removal status per broker
- Continuous re-scanning — brokers that re-list you get re-opted-out
- Email support
What Incogni does not include on the Standard plan:
- Dark web monitoring for breached credentials
- SSN, credit-card, or bank monitoring
- Identity-theft insurance
- Custom removal requests to arbitrary sites (Unlimited tier only)
- VPN, password manager, or masked email (Protect tier only)
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $7.08/mo with a 30-day money-back guarantee.
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Incogni vs a Truly Free Starting Point: PrivacyOn
If you're specifically searching "is Incogni free" because you don't want to commit money before seeing results, PrivacyOn is the natural alternative — and PrivacyOn beats Incogni on the things people complain about most.
- Free scan, no credit card: See your data broker exposure across 100+ high-impact sites for $0. Incogni requires up-front payment.
- Cheaper family plan: PrivacyOn's family plan covers 5 people starting at $8.33/month/person.
- Dark web monitoring included: Bundled on every paid PrivacyOn plan. Incogni does not include it at any tier.
- 24/7 continuous monitoring: Automatic re-scans and re-removals when brokers re-list you.
- Focused broker coverage: 100+ brokers, weighted toward the sites that actually drive spam calls, doxxing, and identity theft — not padded with low-relevance junk databases.
Should You Sign Up for Incogni Anyway?
Incogni is a legitimate, capable service — the money-back guarantee means you're not risking money, and Surfshark is a well-established parent company. Incogni might still be your pick if:
- You already subscribe to Surfshark VPN and want everything on one account
- You specifically want the Unlimited-tier custom removals to arbitrary sites
- You prefer a Lithuanian company outside US jurisdiction
Skip Incogni and start with PrivacyOn if:
- You want to see your exposure before paying — Incogni cannot do this
- You want dark web monitoring on the entry-level plan
- You need a family plan for up to 5 people at the best per-person price
- You prefer a focused product over a raw broker count
The "420+ Brokers" Number Is Not the Whole Story
Incogni's headline broker count grew from ~180 to 420+ over the last two years, largely by adding low-relevance sites you've never heard of. Removal rate on the biggest people-search sites — the ones actually driving spam and doxxing risk — matters far more than the total number of brokers on a marketing page. Compare a free PrivacyOn scan against Incogni's dashboard on real, high-traffic brokers before deciding.
The Bottom Line
Incogni is not free in 2026 — no free trial, no free tier, just a 30-day money-back guarantee that requires paying up front. Real pricing starts at $7.99/month billed annually. If "free" was the reason you searched, start with PrivacyOn's free exposure scan instead. You'll see exactly which data brokers list you without giving up a credit card, then decide whether to subscribe to a plan that starts at $8.33/month, includes dark web monitoring, and covers up to 5 family members.
Frequently Asked Questions
Does Incogni have a free trial in 2026?
No. Incogni does not offer a free trial in 2026 or any prior year. The closest thing is a 30-day money-back guarantee: you pay up front and can request a full refund within 30 days if you're not satisfied. Refunds are processed within 5–10 business days back to your original payment method.
Is there a free version of Incogni?
No. Incogni has no free tier, no limited free plan, and no free scan feature. Every plan (Standard, Unlimited, Protect) requires payment before you can see any broker exposure information.
Is there a better free alternative to Incogni?
Yes — PrivacyOn offers a genuinely free data broker exposure scan that shows which of 100+ broker sites currently list your name, address, phone, and email, with no credit card required. If you decide to subscribe, plans start at $8.33/month, include dark web monitoring, and cover up to 5 family members — beating Incogni on entry price, family value, and included features.
How much does Incogni actually cost in 2026?
Incogni's Standard individual plan is $7.99/month billed annually ($95.88 up front) or $15.98/month billed monthly. Family plans for up to 5 members are about $16.49/month annually. Higher tiers — Unlimited at $14.99/month and Protect at around $19.99/month — add custom removal requests and Surfshark's VPN and password manager, respectively.
How many data brokers does Incogni cover?
Incogni's Standard plan covers 420+ automated data brokers as of 2026, up from ~180 in prior years. The Unlimited tier adds unlimited custom removal requests to any site (Incogni claims 3,000+ sites reachable this way). Note that raw broker count is a weak proxy for real-world impact — many of the extra brokers are low-relevance marketing databases, not the high-traffic people-search sites driving spam and doxxing.
How do I get a refund from Incogni?
Email support@incogni.com within 30 days of purchase with your account email and order number, or use the in-app support form. Refunds are processed within 24–48 hours and appear on your payment method in 5–10 business days. If you paid through Apple's App Store or Google Play, request the refund through Apple or Google — Incogni cannot process refunds for third-party subscriptions.
What does Incogni not include that other services do?
Incogni's Standard plan does not include dark web monitoring, SSN or credit monitoring, identity-theft insurance, custom removal requests, or a VPN. PrivacyOn includes dark web monitoring on every paid plan and covers up to 5 family members at $8.33/month/person — features Incogni charges extra for or doesn't offer at all.