EasyOptOuts costs $19.99/year and hit a 65% removal rate in Consumer Reports testing. Incogni costs $95.88/year (annual billing) and covers a Deloitte-verified 420+ data brokers with monthly scans and family plans. If you want the cheapest option, EasyOptOuts wins on price. If you want broadest coverage, Incogni wins. Neither includes dark web monitoring, and both lag PrivacyOn's bundled 100+ broker removal plus dark web scanning and 24/7 continuous monitoring.
Quick Verdict
EasyOptOuts and Incogni solve slightly different problems. EasyOptOuts is a bare-bones budget tool: three scans a year across 200+ brokers, no frills. Incogni is a monthly-scan service with broader broker coverage (420+, Deloitte-audited) and family plans. Both skip dark web monitoring.
PrivacyOn is our top pick. It covers 100+ brokers with automated plus manual verification (so it can clear brokers that block bots — EasyOptOuts' weak spot), runs 24/7 continuous scans (versus monthly on Incogni or every 4 months on EasyOptOuts), includes dark web monitoring in every plan, and offers family plans up to 5 people. Starting price is $8.33/month.
Pricing: EasyOptOuts vs Incogni (2026)
EasyOptOuts
- Personal: $19.99/year (individual only, no monthly, no family)
- Money-back guarantee: 150 days
Incogni
- Individual Standard: $7.99/mo annually ($95.88/yr) or $15.98/mo month-to-month
- Individual Unlimited: $14.99/mo annually ($179.88/yr) — adds a 3,000+ custom removal database
- Family Standard (up to 5): $15.99/mo annually ($191.88/yr)
- Family Unlimited (up to 5): $22.99/mo annually ($275.88/yr)
- Money-back guarantee: 30 days
EasyOptOuts is roughly 4.8x cheaper per year than Incogni Individual. Incogni's Family Standard covers 5 people for less than $40/person/year, which is competitive.
Broker Coverage: How Deep Each Service Goes
EasyOptOuts
- 200+ broker sites targeted for opt-outs
- 100% bot-driven, no human review
- Skips brokers requiring phone verification, notarized letters, or human CAPTCHAs
- Scans every 4 months (3/year)
Incogni
- 420+ broker sites (Deloitte-audited as of July 2025)
- Automated + email-based opt-out submissions
- Unlimited plan adds 3,000+ site custom removal database
- Scans and follow-ups run continuously with monthly progress reports
Independent Verification: Incogni's 420+ Number
In July 2025, Deloitte issued a limited-assurance audit confirming Incogni's data removal process and broker count. That kind of third-party attestation is unusual in this industry and gives Incogni's coverage claims real credibility. EasyOptOuts has no equivalent audit.
Removal Effectiveness
The Consumer Reports 2024 study measured EasyOptOuts at roughly 65% removal after four months — second only to Optery (68%) and dramatically better than DeleteMe (27%). Incogni was not included in that specific CR test cohort, but independent user testing and Incogni's own audited transparency reports suggest similar-to-better effectiveness with more brokers covered.
Feature-by-Feature Comparison
- Starting price: EasyOptOuts $19.99/year; Incogni $95.88/year annual ($191.88 family)
- Monthly billing option: EasyOptOuts none; Incogni $15.98/mo
- Broker sites targeted: EasyOptOuts 200+; Incogni 420+ audited
- Scan cadence: EasyOptOuts every 4 months; Incogni continuous with monthly updates
- Family plans: EasyOptOuts none; Incogni up to 5 people ($191.88 Standard, $275.88 Unlimited)
- Custom removal database: EasyOptOuts none; Incogni Unlimited adds 3,000+ sites
- Dark web monitoring: Neither includes it
- Identity theft coverage: Neither includes it
- Refund window: EasyOptOuts 150 days; Incogni 30 days
- Third-party audit: EasyOptOuts none; Incogni Deloitte-audited 2025
Why readers pick PrivacyOn
100+ broker sites covered, dark web monitoring, and family plans for up to 5 people — from $8.33/mo with a 30-day money-back guarantee.
Start your free scan★★★★★ 4.8/5 · Trusted by thousands of families
Where Each Wins
EasyOptOuts Wins On:
- Price — 4.8x cheaper per year on individual plans
- Data minimization — bot-only pipeline, no human handlers
- Refund window — 150 days vs 30
- Simplicity — one plan, one price, no add-ons to decide about
Incogni Wins On:
- Broker coverage — 420+ vs 200+, and independently audited
- Scan cadence — continuous scans with monthly updates vs 3/year
- Family plans — Standard covers 5 people for ~$40/person/year
- Monthly billing — flexibility EasyOptOuts does not offer
- Custom removal database — Unlimited plan tackles 3,000+ additional sites
Who Should Choose EasyOptOuts?
Pick EasyOptOuts if:
- You want the cheapest possible automated protection ($2/month equivalent)
- You are a single subscriber with no dependents
- You already have dark web monitoring elsewhere
- You value the 150-day refund window to test the service
Who Should Choose Incogni?
Pick Incogni if:
- You want the broadest audited broker coverage (420+)
- You want continuous scanning with monthly progress reports
- You need a family plan covering up to 5 people
- You are willing to pay ~$96-192/year for that depth
Why PrivacyOn Beats Both
EasyOptOuts and Incogni both leave real gaps:
- Neither includes dark web monitoring
- EasyOptOuts scans only 3 times per year
- EasyOptOuts skips brokers that require manual verification steps
- Neither includes identity theft protection
PrivacyOn addresses all four gaps in one subscription:
- 100+ broker sites covered with automated plus manual verification (clears brokers that block pure-bot pipelines)
- 24/7 continuous monitoring — no waiting for the next quarterly or monthly scan
- Dark web monitoring included in every plan
- Family plans up to 5 people under a single subscription
- Starting at $8.33/month — annualized it is competitive with Incogni and slightly more than EasyOptOuts, but includes far more
Our Recommendation: PrivacyOn
PrivacyOn is our #1 pick for 2026. It combines the coverage depth of Incogni with the continuous monitoring and dark web scanning that neither EasyOptOuts nor Incogni includes. Run a free PrivacyOn scan to see where your data is exposed today.
Frequently Asked Questions
Is EasyOptOuts or Incogni better in 2026?
Incogni is better if you want the broadest coverage — 420+ audited brokers, continuous scans, and family plans. EasyOptOuts is better if you want the cheapest option — $19.99/year with a proven 65% removal rate. Neither includes dark web monitoring, which is why we recommend PrivacyOn over both.
How much cheaper is EasyOptOuts than Incogni?
EasyOptOuts costs $19.99/year. Incogni Individual is $95.88/year on annual billing (or $15.98/mo month-to-month). That is roughly 4.8x cheaper on individual plans. However, Incogni's Family plan at $191.88/year works out to under $40/person for 5 people.
Does either service include dark web monitoring?
No — neither EasyOptOuts nor Incogni includes dark web monitoring. Both focus exclusively on data broker removal. If you want dark web scanning bundled with broker removal, PrivacyOn includes both in every plan.
How often does each service scan for my data?
EasyOptOuts scans every 4 months (3 times per year). Incogni runs continuous scans with monthly progress reports. PrivacyOn runs 24/7 continuous monitoring, which catches re-listings in days rather than months.
What is Incogni Unlimited and is it worth it?
Incogni Unlimited ($179.88/year individual, $275.88/year family) adds a custom removal request feature covering 3,000+ additional sites beyond the 420+ automated brokers. It is worth it if you have specific high-value listings on obscure sites you need removed. For most users, Standard is enough.
Is there a better alternative to both EasyOptOuts and Incogni?
Yes — PrivacyOn. It covers 100+ brokers with 24/7 continuous monitoring, includes dark web monitoring (neither of the others do), offers family plans up to 5 people, and starts at $8.33/month. Start with a free PrivacyOn scan to compare exposure results before you decide.